Skin Lighteners Market in APAC 2016-2020

This market research report identifies players like Beiersdorf, Estée Lauder, LOréal, P&G, Shiseido, and Unilever to be the key vendors in the skin lighteners market in APAC. This research report also presents a detailed segmentation of the market by products (face and body care), distribution channels (hypermarkets, supermarkets, department stores, and convenience stores, specialty retailers, pharmacies and drug stores, and others), and countries (China, India, and Japan).

Overview of the skin lighteners market in APAC

Technavio’s market research analyst predicts the skin lighteners market in APAC to grow at a CAGR of more than 10% by 2020. The demand for skin lighteners is increasing significantly in APAC, primarily because they help in reducing a wide range of skin-related problems such as pigmentation, scars, discoloration, acne marks, and age spots. Skin lightening products minimize the melanin pigment under the skin and give an even tone to the skin. These products have also proved beneficial in the treatment of medical disorders such as hyperpigmentation, melasma, vitiligo, and rosacea. Phenol-based ingredients have gained huge popularity among skin lightening products. These ingredients help in removing the dead cells from the surface of the skin. The phenolic compounds have extensive usage in skin lightening products as they are cheaper and are also easily absorbed into the skin. Another development in the market is the use of skin nutricosmetic formulas to provide natural treatment for the skin, enhancing natural beauty. These formulas are available in the form of capsules, tablets, pills, drinks, and jellies.

Consumers are increasingly opting for such skin lightening products that contain UV absorbers. The UV absorbers in skin care products help consumers from the detrimental effects of the sun, especially in the tropical areas. UV absorbers have found major applications in several skin lightening anti-aging products including lotions, moisturizers, and gels. Vendors are also using organic and inorganic ingredients like zinc oxide, avobenzone, and titanium dioxide as UV absorbers. These ingredients offer instant skin lightening effect and reflect UVA and UVB rays, resulting in enhanced skin protection from darkening.

Competitive landscape and key vendors

The skin lighteners market in APAC is highly competitive, where several market players compete on the basis of product differentiation, product portfolios, quality, and pricing. Brands are marketing catchy taglines such as healthy white and natural white to their products to place them at better positions than their counterparts. Vendors are also increasingly spending on marketing and advertising activities to aggressively promote their products. They are hiring celebrity brand ambassadors to endorse their products. Such initiatives have increased the popularity and ownership of their brands among the consumers.

Leading vendors in the market are -

• Beiersdorf
• Estée Lauder
• L'Oréal
• P&G
• Shiseido
• Unilever

Other prominent vendors in the skin lighteners market in APAC include AmorePacific, Amway, Aveda, Kao, Lotus Herbals, Mary Kay, Missha, Nature Republic, Oriflame, Rachel K Cosmetics, Revlon, Skin Food, and Skinvisible.

Segmentation by product types and analysis of the skin lighteners market in APAC

• Face care
• Body care

The face care segment accounted for around 70% of the overall market share during 2015 and dominated the market. Face skin lightening products include skin brightening creams, facial serums, face washes, powders, concealers, face oils, and face masks. These products are used to enhance skin quality, rejuvenate the cells, prevent wrinkles, and brighten the skin. As women spend relatively more on face creams, the growth in women workforce will positively impact the growth of this market in the coming years. Also, the increased use of digital marketing and e-commerce have made these products widely available online to consumers. Such omnipresence of these products has pushed their sales, and will augment the growth of the overall market in the coming years.

Segmentation by distribution channel and analysis of the skin lighteners market in APAC

• Hypermarkets, supermarkets, department stores, and convenience stores
• Specialty retailers
• Pharmacies and drug stores

Hypermarkets, supermarkets, department stores, and convenience stores dominated the market and accounted for more than 44% of the total market revenue in 2015. The penetration of these organized retail stores has provided vendors with a platform to sell their products with a wide customer base. These stores are largely located in nearby residential areas where consumers can frequently visit them. They generally stick different varieties of skin lightening products from numerous brands and also provide product bundling at discounted rates to gain consumer attention.

 Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the skin lighteners market in APAC?
• What are the key market trends impacting the growth of the skin lighteners market in APAC?
• What are the challenges to market growth?
• Who are the key vendors in the skin lighteners market in APAC?
• What are the market opportunities and threats faced by the vendors in the skin lighteners market in APAC?
• Trending factors influencing the market shares of APAC.
• What are the key outcomes of the five forces analysis of the skin lighteners market in APAC?

Technavio also offers customization on reports based on specific client requirement.

Related reports:

• Global Skin Lighteners Market 2016-2020
• Global Skin Care Products Market 2016-2020
• Global Night Skin Care Products Market 2016-2020