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Below are some of the key findings from the alcohol beverages market research report in the US
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Consumers increasingly prefer craft beer as it provides several varieties when compared to conventional beer. To meet the rising demand, several well-established players are also entering the craft drinks segment by acquiring some small craft breweries. Furthermore, the need for craft spirits is further growing owing to the rising demand for premium drinks by millennials and Gen-X consumers. The demand for these cocktails is also likely to rise due to their fresh taste and variety of flavors. As a result, the increased demand for craft drinks will lead the market to register a CAGR of over 3% during the forecast period.
The growing online sales are one of the key trends expected to gain traction in the market. Several players in the alcohol beverages industry are leveraging online retailing to market their products and engage consumers with contests on social media platforms and reward winners with gifts. Manufacturers are coming up with several better offers including free delivery, bulk buying, and incentives including cashbacks for attracting consumers toward this channel. Consequently, the popularity of e-commerce-based retail and delivery systems will further proliferate due to the increasing availability of craft brands.
The alcohol beverages market is highly fragmented with companies focusing on offering innovative packaging formats to cater to the evolving end-user requirements. By providing a complete analysis of the market’s competitive landscape and with information on the products offered by the companies, the alcohol beverage industry analysis report will aid clients to identify new growth opportunities and design innovative strategies for strengthening their position in the market.
The report offers a complete analysis of various companies including:
With a complete study of the growth opportunities for the companies, the beer segment will account for the highest alcohol beverages market revenue throughout the forecast period. The spirits segment, however, will contribute the fastest growth in the market due to the increasing demand for low-calorie spirits.
The off-trade distribution channel segment will account for the highest alcohol beverages market growth due to the sales through supermarkets, hypermarkets, specialty stores, and other retail formats including online sales. Additionally, the report also provides an accurate prediction of the contribution of the various distribution channel segments to the growth of the alcohol beverages market size in the US.
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PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: MARKET LANDSCAPE
PART 05: MARKET SIZING
PART 06: FIVE FORCES ANALYSIS
PART 07: MARKET SEGMENTATION BY PRODUCT
PART 08: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
PART 09: MARKET SEGMENTATION BY PACKAGING
PART 10: CUSTOMER LANDSCAPE
PART 11: DECISION FRAMEWORK
PART 12: DRIVERS AND CHALLENGES
PART 13: MARKET TRENDS
PART 14: VENDOR LANDSCAPE
PART 15: VENDOR ANALYSIS
PART 16: APPENDIX
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