Animal Growth Promoters Market Analysis, Size, and Forecast 2025-2029:
APAC (China, India, and Japan), North America (US, Canada, and Mexico), Europe (Germany, UK, and France), South America (Brazil and Argentina), Middle East and Africa (South Africa, Saudi Arabia, and UAE), and Rest of World (ROW)

Animal Growth Promoters Market Size 2025-2029

The animal growth promoters market size is valued to increase by USD 6.80 billion, at a CAGR of 7.6% from 2024 to 2029. Heightened global demand for animal-derived protein will drive the animal growth promoters market.

Major Market Trends & Insights

• APAC dominated the market and accounted for a 61.5% growth during the forecast period.
• By Type - Poultry segment was valued at USD 7.18 billion in 2023
• By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

• Market Opportunities: USD 10.76 billion
• Market Future Opportunities: USD 6.80 billion
• CAGR from 2024 to 2029 : 7.6%

Market Summary

• The animal growth promoters market is undergoing a fundamental transformation, moving away from conventional antibiotic-based methods toward natural and sustainable alternatives. This evolution is driven by the global need for safe animal-derived protein and heightened consumer awareness regarding antimicrobial resistance.
• Key trends include the rising adoption of probiotics, prebiotics, and phytogenics, which enhance gut health and improve feed efficiency without contributing to bacterial resistance. For instance, a large-scale integrated poultry operation can leverage multi-strain probiotic feed additives to maintain flock health and optimize growth rates, ensuring compliance with stringent veterinary feed directives while meeting retailer demand for antibiotic-free products.
• This strategic shift not only addresses regulatory pressures but also aligns with the principles of sustainable livestock production, which is becoming a prerequisite for market access. The industry's focus is now on scientifically validated non-antibiotic solutions that support animal welfare, improve nutrient utilization, and ensure food safety from farm to fork.

What will be the Size of the Animal Growth Promoters Market during the forecast period?

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How is the Animal Growth Promoters Market Segmented?

The animal growth promoters industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

By Type Insights

The poultry segment is estimated to witness significant growth during the forecast period.

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The Poultry segment was valued at USD 7.18 billion in 2023 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 61.5% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The geographic landscape is prominently led by the APAC region, which is projected to contribute over 61% of the market's incremental growth.

This dominance is fueled by the region's vast livestock population and the escalating demand for animal-derived protein in populous nations such as China and India.

The regional market is characterized by a rapid transition toward non-antibiotic solutions as local governments intensify regulations to combat antimicrobial resistance. Producers are increasingly turning to natural supplements for livestock growth to maintain productivity.

For example, the adoption of advanced phytogenic feed additives has enabled some farms to enhance nutrient absorption in cattle by approximately 8%, showcasing a commitment to both efficiency and sustainable animal farming practices.

This trend highlights the region's critical role in shaping the future of global livestock production and market dynamics of feed probiotics.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

• The global animal growth promoters market is navigating a complex transition defined by a decisive move away from conventional methods. Producers are actively seeking effective alternatives to antibiotic growth promoters in poultry to meet both regulatory requirements and consumer preferences for antibiotic-free meat.
• This has spurred innovation in probiotic feed supplements for swine performance, which are crucial for maintaining gut health and optimizing growth in intensive farming systems. The broader industry emphasis is on phytogenic additives for sustainable livestock farming, which aligns with global environmental and animal welfare goals.
• A key focus remains on improving feed conversion ratio in cattle, as feed represents a major operational expense. Concurrently, evolving regulatory trends in animal feed additives are compelling manufacturers to invest heavily in research and development for compliant and effective solutions.
• In operational terms, the shift is significant; supply chain managers report that sourcing and validating certified natural growth promoters for aquaculture now requires nearly double the due diligence time compared to conventional additives, reflecting a strategic pivot in procurement priorities toward transparency and sustainability.
• This is balanced by the pursuit of using feed enzymes to reduce costs and a deeper understanding of prebiotics role in animal gut health, creating a dynamic and opportunity-rich environment.

What are the key market drivers leading to the rise in the adoption of Animal Growth Promoters Industry?

• The primary driver for the market is the heightened global demand for animal-derived protein, which necessitates more efficient and productive livestock farming.

• A primary driver shaping the market is the unrelenting global demand for animal-derived protein, which necessitates continuous improvements in production efficiency. This has amplified the focus on optimizing feed formulation and leveraging feed additives that enhance animal productivity.
• The economic benefits of growth promoters are undeniable, with studies showing that strategic use can improve growth rates by over 5% in commercial livestock operations. This efficiency is critical for sustainable livestock production.
• Furthermore, the need to protect human populations from animal-transmitted diseases provides a strong impetus for solutions that bolster animal immunity and health, reducing the reliance on therapeutic antibiotics.
• Improving feed efficiency in poultry and other livestock is not just about profitability but also about resource management and sustainability in a resource-constrained world.

What are the market trends shaping the Animal Growth Promoters Industry?

• The market is witnessing a significant trend toward the adoption of natural growth promoters. This shift is driven by the growing demand for sustainable and antibiotic-free animal production methods.

• The market is characterized by a definitive trend toward natural and sustainable solutions, driven by consumer demand and regulatory pressure. The increasing demand for natural growth promoters is compelling producers to explore plant-based growth enhancers and other alternatives to antibiotic growth promoters.
• Innovations such as encapsulation technology are becoming crucial, improving the efficacy of probiotic use in swine feed and other sensitive additives by ensuring targeted delivery in the digestive tract. This technological advancement has been shown to enhance product stability and effectiveness by over 20%.
• The focus on phytogenics for animal health continues to grow, with new formulations of botanical additives demonstrating significant benefits in promoting digestive health and improving milk yield with natural additives. These developments underscore the industry's pivot toward holistic and scientifically backed nutritional strategies.

What challenges does the Animal Growth Promoters Industry face during its growth?

• A key challenge affecting industry growth is the intensifying regulatory scrutiny and widespread bans on antibiotic growth promoters due to public health concerns.

• The foremost challenge confronting the market is the stringent regulatory landscape for feed additives, which continues to intensify globally. The systematic phase-out of traditional antibiotic growth promoters due to concerns over antimicrobial resistance and bacterial resistance creates significant operational hurdles. Producers face the complex task of maintaining animal health and productivity while navigating these challenges in antibiotic-free production.
• Transitioning to alternatives often involves higher initial costs, with some estimates suggesting a 10-15% increase in feed expenditures. Compliance with measures like the veterinary feed directive demands meticulous record-keeping and strategic adjustments in feed management. The inconsistent quality and stability of some natural ingredients also present a challenge, requiring rigorous quality control to ensure consistent efficacy and feed safety.

Exclusive Technavio Analysis on Customer Landscape

The animal growth promoters market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the animal growth promoters market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape of Animal Growth Promoters Industry

Competitive Landscape

Companies are implementing various strategies, such as strategic alliances, animal growth promoters market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Adisseo France SAS - Offerings include advanced multi-enzymatic solutions designed to improve feed digestibility and nutrient absorption, which directly enhances livestock performance and productivity.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Adisseo France SAS
• Alltech Inc.
• Archer Daniels Midland Co.
• Associated British Foods Plc
• BASF SE
• Boehringer Ingelheim GmbH
• Bupo Animal Health Pty Ltd.
• Cargill Inc.
• Chr Hansen AS
• DSM Firmenich AG
• Elanco Animal Health Inc.
• Evonik Industries AG
• Kemin Industries Inc.
• Merck KGaA
• Novozymes AS
• Novus International Inc.
• Nutreco N.V.
• Phibro Animal Health Corp.
• Vetoquinol SA
• Zoetis Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Animal growth promoters market

• In September 2024, Archer Daniels Midland Co. partnered with Huvepharma to expand its portfolio of ruminant nutrition products within the US market.
• In October 2024, DSM Firmenich AG entered a strategic partnership with Agrifirm to launch a sustainability and health optimization platform for the poultry sector, integrating its Sustell life-cycle assessment tool.
• In December 2024, Kemin Industries Inc. introduced Bactan, a water-soluble product designed to help manage diarrhea in pigs and poultry, reinforcing its focus on sustainable animal health solutions.
• In January 2025, BASF SE and Cargill Inc. deepened their existing collaboration to accelerate the development and delivery of innovative feed solutions aimed at improving animal nutrition and overall production efficiency.

Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Animal Growth Promoters Market insights. See full methodology.

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Research Analyst Overview

• The animal growth promoters market is fundamentally shifting from a reliance on antibiotic growth promoters to a diverse portfolio of natural growth promoters, including probiotic feed additives, prebiotic supplements, and phytogenic feed additives. This pivot is a direct response to the global health imperative to mitigate antimicrobial resistance and aligns with tightening animal welfare standards.
• For corporate strategy, boardroom decisions are increasingly centered on R&D investment in non-antibiotic solutions to ensure long-term market access and brand reputation. The adoption of advanced feed enzyme technology has enabled some producers to achieve up to a 5% improvement in the feed conversion ratio, a critical metric for operational profitability.
• This innovation in livestock nutrition is essential for improving swine growth performance and poultry health management. Effective gut microbiota modulation through botanical additives and organic acids is key to enhancing nutrient utilization and digestive health improvement.
• The ultimate goal is to foster sustainable livestock production and prevent zoonotic disease transmission through safer feed formulation and pathogen exclusion strategies that do not contribute to bacterial resistance.

What are the Key Data Covered in this Animal Growth Promoters Market Research and Growth Report?

• What is the expected growth of the Animal Growth Promoters Market between 2025 and 2029?

  • USD 6.80 billion, at a CAGR of 7.6%

• What segmentation does the market report cover?

  • The report is segmented by Type (Poultry, Livestock, Swine, and Others), Distribution Channel (Offline, and Online), Product Type (Probiotics, Prebiotics, and Phytogenics) and Geography (APAC, North America, Europe, South America, Middle East and Africa)

• Which regions are analyzed in the report?

  • APAC, North America, Europe, South America and Middle East and Africa

• What are the key growth drivers and market challenges?

  • Heightened global demand for animal-derived protein, Intensifying regulatory scrutiny and bans on antibiotic growth promoters

• Who are the major players in the Animal Growth Promoters Market?

  • Adisseo France SAS, Alltech Inc., Archer Daniels Midland Co., Associated British Foods Plc, BASF SE, Boehringer Ingelheim GmbH, Bupo Animal Health Pty Ltd., Cargill Inc., Chr Hansen AS, DSM Firmenich AG, Elanco Animal Health Inc., Evonik Industries AG, Kemin Industries Inc., Merck KGaA, Novozymes AS, Novus International Inc., Nutreco N.V., Phibro Animal Health Corp., Vetoquinol SA and Zoetis Inc.

Market Research Insights

• The market dynamics are shaped by a definitive move toward alternatives to antibiotic growth promoters, driven by both regulatory mandates and consumer demand. Sustainable animal farming practices are no longer optional, pushing producers to adopt innovative feed additives.
• For instance, implementing strategies for improving feed efficiency in poultry can result in a 5% to 7% enhancement in feed conversion ratios, directly impacting profitability. Similarly, the targeted use of probiotics in swine feed has been correlated with a reduction in certain digestive ailments by up to 15%, improving overall herd health and productivity.
• The evolving regulatory landscape for feed additives necessitates continuous adaptation, with a clear focus on solutions that bolster animal health while ensuring food safety and sustainability.

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