Antivirus Software Market in APAC 2015-2019

  • Published: Jul 2015
  • Pages: 88
  • SKU: IRTNTR6271

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About Antivirus
Antivirus is a software that scans the system memory, OS, and systems files using signature-based detection methods, heuristic detection methods, rootkit detection, and real-time scanning to prevent computers from being infected with malware. The Internet usage has become significantly essential in our day-to-day life. With increased usage, it brings along the risk of infecting devices with various kinds of malware, leaving the system unprotected and damaged. These malware have different sources that may or may not be known to users; some of these could be through social media websites, email spams, and websites that have malicious codes.

A malware is a program that loads on a computer through the Internet or infected disks. Computer viruses are man-made and have a tendency to replicate themselves. Therefore, to fight such viruses, antivirus software is used. It detects, prevents, and removes viruses caused by malicious programs. Though antivirus software cannot prevent every type of malware attack, it can prevent their intrusion into a computer system. Avast, AVG, ESET, Kaspersky, Microsoft, and Symantec are the major vendors in this market.

Technavio's analysts forecast the antivirus software market in APAC to grow at a CAGR of 11.63% during 2014-2019.

Covered in this Report
In this report, Technavio covers the present scenario and growth prospects of the antivirus software market in APAC for 2015-2019. To calculate the market size, the analyst considers the revenue generated from the sales of antivirus software packages for PCs and mobile devices (includes laptops, netbooks, and MacBook) in APAC. The revenue generated from the sales of complete security solutions package provided by vendors is excluded from the scope of this study.

Technavio's report, Antivirus Software Market in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. It includes a discussion of the key vendors operating in this market.

Key Vendors
• Anti-Virus Guard Technologies (AVG)
• Avast Software
• Microsoft
• Symantec

Other Prominent Vendors
• Avira
• Bkav 
• Check Point Software Technologies
• Comodo
• Emsisoft
• Fortinet
• F-Secure
• Qihu 360 Software
• Quick Heal Technologies
• Sophos
• ThreatTrack Security
• Trend Micro
• Webroot

Market Driver
• Growing Dependency on Internet
• For a full, detailed list, view our report

Market Challenge
• Availability of Inexpensive Security Solutions
• For a full, detailed list, view our report

Market Trend
• Growth in Cloud-based Security Services
• For a full, detailed list, view our report

Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

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01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Traction
07. Market Description
07.1 Types of Threat
07.1.1 Trojan
07.1.2 Virus
07.1.3 Worms
07.1.4 Adware
07.1.5 Phishing
07.1.6 Boot Sector Virus
07.2 Types of Antivirus Software
07.3 Causes of Computer Viruses
07.4 Need for Antivirus
08. Market Landscape
08.1 Market Overview
08.2 Product Life Cycle Analysis
08.2.1 Product Lifecycle of Antivirus Software in APAC
08.3 Global Antivirus Software Market
08.3.1 Market Size and Forecast
08.4 Share of APAC in the Global Antivirus Software Market
08.5 Antivirus Software Market in APAC
08.5.1 Market Size and Forecast
08.6 Five Forces Analysis
09. Major Countries
09.1 Singapore
09.2 Japan
09.3 Russia
09.4 China
09.5 Australia
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.2 List of Key Vendors 2014
18. Key Vendor's Description
18.1 Avast
18.1.1 For Home users specifically for PC's and home networks
18.1.2 Avast Internet Security
18.1.3 Avast Premier
18.1.4 Avast Pro Antivirus
18.1.5 Free Antivirus
18.1.6 For Android users:
18.1.7 For Mac users:
18.1.8 For iPhone/iPad users
18.1.9 For Business Users
18.1.10 Endpoint Protection
18.1.11 Endpoint Protection Plus
18.1.12 Endpoint Protection Suite
18.1.13 Endpoint Protection Suite Plus
18.1.14 SWOT Analysis
18.2 AVG
18.2.1 For PC users
18.2.2 AVG Antivirus Free
18.2.3 AVG Antivirus
18.2.4 AVG Internet Security
18.2.5 AVG PC TuneUp
18.2.6 AVG Driver Updater
18.2.7 AVG Web TuneUp
18.2.8 AVG PrivacyFix
18.2.9 For Mac users
18.2.10 For Mobile users
18.2.11 For Tablet users
18.2.12 SWOT Analysis
18.3 ESET
18.3.1 For Home users
18.3.2 For Business Users
18.3.3 SWOT Analysis
18.4 Kaspersky Lab
18.4.1 For Home Users
18.4.2 For Business Users
18.4.3 SWOT Analysis
18.5 Microsoft
18.5.1 SWOT Analysis
18.6 Symantec
18.6.1 Symantec Security Products for Enterprise
18.6.2 Norton Security Products For Consumers
18.6.3 SWOT Analysis
18.7 Other Prominent Vendors
19. Other Reports in this Series

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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