Breakfast Cereal Market in APAC 2015-2019

  • Published: Oct 2015
  • Pages: 56
  • SKU: IRTNTR6875

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Market scope of the breakfast cereal market in APAC

The breakfast cereal market in APAC is expected to reach nearly $5 billion by the end of the forecast period. The key growth drivers in this market are the influence of Western culture and increase in disposable income of the population. India, China, and Japan are predicted to be the leading markets within the region. Technavio’s analysts predict that the hot breakfast cereal segment would witness a high growth than ready-to-eat breakfast cereal within these countries.

Social media is another driver for the increased sales within this region. Nearly 45% of consumers follow brands to get rewards and discounts, especially on Twitter and Facebook. Manufacturers are making use of this opportunity and reaching out to a larger consumer base through social media advertising.

The leading players in the breakfast cereal market

The breakfast market in APAC is witnessing intense competition due to the presence of international and local vendors. Product differentiation, portfolio, and pricing are the key areas for competition. The study of the breakfast cereal market includes revenue shares, strategies, and a comprehensive analysis of the leading players including: -

  • Kellogg
  • Pepsi
  • Nestle
  • General Mills
  • Sanitarium Health

The other prominent vendors in the market include Guilin Sea, Dongsuh, Carman’s Fine Foods, Freedom Foods, Family Cereal, Peace Cereal, Saffola, Pristine, Post Holdings, and ALAMBOGA INTERUSA.

Segmentation of the breakfast cereal market by product

  • Ready to eat cereals
  • Hot cereals

Hot cereals dominate the breakfast market in APAC and account for nearly 60% of the market share.

This segment is predicted to see twice the growth by the end of the forecast period. Porridge and instant mixes such as Quaker Instant Oats are some of the most popular hot cereals.

Segmentation of the breakfast cereal market by distribution channel

  • Supermarket/Hypermarket
  • Independent retailers
  • Convenience stores
  • Specialist retailers

The supermarkets/hypermarkets segment was the biggest revenue contributors to the breakfast cereal market in APAC, accounting for around 69% of the market. This huge growth is mainly because supermarket retailers provide consumers a large variety of choice in brands, thus triggering impulse buying activities. Independent retailers compose the second largest distribution channel but are losing their shares to the supermarket segment.

Segmentation of the breakfast cereal market in APAC by geography

The breakfast cereal market is segmented into the following regions based on their share of the market:

  • Japan
  • South Korea
  • China
  • India
  • Indonesia
  • Rest of APAC

Japan accounts for the largest share in terms of consumption of breakfast cereal in APAC. The cereal market in Japan is expected to witness a steady growth with a CAGR of nearly 8%. The main driver for this growth is the introduction of granola that replaced rice and bread as the preferred breakfast food choice.

South Korea is the second largest market for breakfast cereals in APAC. The market in South Korea is expected to see a slow growth during the forecast period due to the maturity of the cereal market in the region.

Other sections of the report include an analysis of the following

  • Key drivers, challenges, trends and their impact on the breakfast cereal market
  • Five forces analysis of the breakfast cereal market
  • Vendor analysis of the leading companies in the market
  • Market size and forecast of the key regions of the breakfast cereal market in APAC

Related reports

PART 01: Executive summary
PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast by Revenue
  • Market size and forecast by Volume
  • Five forces analysis

PART 06: Market segmentation by product

  • Market overview

PART 07: Market segmentation by distribution channel

  • Market overview

PART 08: Geographical segmentation

  • Market overview
  • Breakfast Cereal Market in Japan
  • Breakfast Cereal Market in South Korea
  • Breakfast Cereal Market in China
  • Breakfast Cereal Market in India
  • Breakfast Cereal Market in Indonesia

PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape

  • Market Overview
  • Other prominent vendors

PART 15: Key Vendor Analysis

  • Kellogg Company
  • Nestle
  • PepsiCo

PART 16: Appendix

  • List of abbreviation

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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