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The convergence of multiple solutions that cover data encryption, data monitoring, and policy management is predicted to drive the data loss prevention applications market in APAC. Bringing their insights on this market, Technavio’s market research analysts project a market growth rate of over 25% until 2020.
A key trend that is positively impacting this market is the increase in the number of customers using mobile devices such as laptops, smartphones, and tablets for professional usage. Mobile workers include traveling executives, sales representatives, and field workers who are required to have access to company data at all times. SMEs are expected to follow this trend in the APAC region to generate higher sales, and it is expected to propel the demand for data loss prevention applications.
The market share for endpoint security is negatively affected by the market share of network security. Endpoints such as desktops, workstations, smartphones, and tablets can be secured by using data loss prevention (DLP) applications that can be used for monitoring activity and detecting potential threats to data. Further, DLP applications can be used in removable devices such as USB sticks and DVDs that require data encryption for threat detection and data loss prevention.
Traditionally, DLP services were being provided by the vendors in the region as an on-premises application and managed application. On-premises DLP application required high investment by the organization, whereas, managed DLP services incurred a lower cost for organizations. However, there were instances of data loss of confidential data such as financial information of a customer while using managed DLP services.
Thus, to overcome disadvantages of previous deployment models, hybrid cloud-based DLP solutions is finding growing adoption in the APAC region. This trend eliminates organizational dependence on skilled workers, and it is expected to lower costs. Hybrid cloud-based DLP solutions follow the pay-per-use model, making it less expensive as compared to traditional full license security solutions.
The market is highly fragmented, and it encourages small vendors to enter this market through M&A. The superior technology these small players possess makes them appealing to large vendors. McAfee, Websense, EMC, and Symantec have used this business strategy, and other large vendors are expected to follow.
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market description
PART 06: Market landscape
PART 07: Life cycle analysis
PART 08: Market segmentation by deployment model
PART 09: Market segmentation by type
PART 10: Buying criteria
PART 11: Growth drivers
PART 12: Impact of drivers
PART 13: Market inhibitors
PART 14: Impact of drivers and challenges
PART 15: Market trends
PART 16: Vendor landscape
PART 17: Key vendor analysis
PART 18: Appendix
PART 19: Explore Technavio
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