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The application gateway market share is expected to increase by USD 1.32 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 10.46%.
This application gateway market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers application gateway market segmentations by end-user (large enterprises and SMEs) and geography (North America, Europe, APAC, Middle East and Africa, and South America). The application gateway market report also offers information on several market vendors, including Aculab Plc, Akamai Technologies Inc., Alphabet Inc., Amazon.com Inc., Cisco Systems Inc., Citrix Systems Inc., Cognizant Technology Solutions Corp., CyberArk Software Ltd., F5 Networks Inc., Forcepoint LLC, Imperva Inc., International Business Machines Corp., Kemp Technologies Inc., Microsoft Corp., Oracle Corp., Orange SA, Wipro Ltd., and Zscaler Inc. among others.
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The increased use of m-commerce is notably driving the application gateway market growth, although factors such as privacy and security concerns may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the application gateway industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Application Gateway Market Driver
The increased use of m-commerce is one of the factors supporting the application gateway market growth. The increased adoption of mobile devices and the rising popularity of m-commerce is driving the market growth at a significant pace. Customers are increasingly using smartphones or tablets to access e-commerce sites. This trend will continue as mobile devices are becoming more user-friendly and accessible. Retailers have invested in developing smartphone applications to enter the m-commerce market. Smartphones are increasingly being used for web surfing, bookings, online payments, and online shopping. This has created the necessity for e-commerce solutions that integrate mobile devices with other sales channels. These factors will drive market growth during the forecast period.
Key Application Gateway Market Trend
Government initiatives is one of the key application gateway market trends that is contributing to market growth. For instance, in February 2020, the Central Bank of Brazil announced the Brazilian Instant Payment Scheme, i.e., Private Internet eXchange (PIX). The scheme enables its users, companies, and governmental entities to send or receive payment transfers in a few seconds at any time, including non-business days. The electronic payment system enables immediate transactions, such as money transfers and payments. The usage of PIX I is mandatory for all financial and payment institutions in Brazil that are licensed by the central bank. Such favorable initiatives taken by the governments of various emerging economies will drive the growth of the global application gateway market during the forecast period.
Key Application Gateway Market Challenge
Privacy and security concerns is one of the factors hindering the application gateway market growth. There are substantial risks associated with online transactions, such as identity thefts and breaches in personal bank accounts. There are also concerns about the privacy of customer data, as many e-tailing vendors use this data to send notifications about changes and price updates. Many customers are against the use of their personal data, which is collected when they use the payment solution for marketing activities. Mobile service providers gather personal data to customize advertising messages and reach the target audience. They track cookies to gather information, which includes data on customer behavior, customer profiling, and data mining. The use of the data that is collected and stored by vendors is an infringement on customers' privacy. These threats will limit the market growth during the forecast period.
This application gateway market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the application gateway market as a part of the global internet services and infrastructure market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the application gateway market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the application gateway market encompasses successful business strategies deployed by the key vendors. The application gateway market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The application gateway market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the application gateway market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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29% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for the application gateway market in APAC. Market growth in this region will be faster than the growth of the market in other regions.
Another key region offering significant growth opportunities to the vendors is North America. The high adoption of smartphones and other mobile devices will facilitate the application gateway market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the COVID-19 pandemic had a varied impact on the regional application gateway market. In the US, multinational retail corporations and operators of hypermarkets, discount department stores, and grocery stores entered into partnerships with vendors in the application gateway market. Through such collaborations, retail corporations were able to offer better digital payment services. This will encourage consumers in the region to adopt digital payment methods. Owing to these factors, the regional application gateway market will witness growth during the forecast period.
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The application gateway market share growth by the large enterprises segment will be significant during the forecast period. There is a very high adoption of application gateways among large enterprises, owing to the generation of a large number of transactions. Companies operating in the banking, financial services, and insurance (BSFI), information technology (IT), and manufacturing sectors are the major contributors to this segment. Moreover, modern vending machines are equipped with contactless and card-based payments. Most of the market revenue is generated by large enterprises, as they are more inclined toward technology. This is a major factor driving the growth of the market.
This report provides an accurate prediction of the contribution of all the segments to the growth of the application gateway market size and actionable market insights on post COVID-19 impact on each segment.
Application Gateway Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.46% |
Market growth 2022-2026 |
$ 1.32 billion |
Market structure |
Fragmented |
YoY growth (%) |
8.38 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
APAC at 29% |
Key consumer countries |
US, China, Japan, UK, and Germany |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Aculab Plc, Akamai Technologies Inc., Alphabet Inc., Amazon.com Inc., Cisco Systems Inc., Citrix Systems Inc., Cognizant Technology Solutions Corp., CyberArk Software Ltd., F5 Networks Inc., Forcepoint LLC, Imperva Inc., International Business Machines Corp., Kemp Technologies Inc., Microsoft Corp., Oracle Corp., Orange SA, Wipro Ltd., and Zscaler Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by End-user
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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