Artificial Intelligence Market in Western Europe Education Sector 2017-2021

This industry research report identifies IBM, Nuance Communications, Smilart, and SoftBank Robotics as the key vendors in the artificial intelligence market in the Western Europe education sector. This industry research report also presents a competitive analysis of the market by learning model (learner, pedagogical, and domain model) and by end user (K-12 and higher education).

Overview of the artificial intelligence market in Western Europe education sector

Technavio’s market research analysis identifies the rise in STEM education demands as one of the primary growth factors for the artificial intelligence market in Western Europe. There is an in reased demand for labor skilled in science technology engineering and mathematics (STEM) due to the rising demand-supply gap in technical jobs. Several initiatives focusing on teacher professional development, curricular design and teaching methods, and encouraging students to undertake a career in fields of science and technology will be carried out in the coming years. Additionally, the R&D in advanced technologies and the industries adopting those technologies will also contribute to the demand for STEM-educated labor. Our industry research experst predicts that this market will grow at a CAGR of more than 38% by 2021.

The rise in social artificial intelligence is identified as one of the key trends behind the growth of the artificial intelligence online course market. The education system in Europe is steadily integrating e-learning and various tools such as social media to facilitate learning, information sharing, and collaboration among students and teachers. The usage of social networking platforms and informal learning methods supports team building, classroom communication, and allows easy access to educational resources. The platforms assist the educators in understanding the individual student learning behavior with the help of AI, algorithms, and real-time learning analytics and enables students to connect with the global learning community.

Competitive landscape and key vendors

The artificial intelligence market in the Westem Europe edcation sector is growing moderately and provides significant potential to the vendors to expand their market by designing software to fulfill the needs of stakeholders in the industry. The rising quality standards in education and technological advancements increases the demand for the market. The software providers in the market compete based on branding of products, effective advertising, and the type of software used by peers. The growth of new vendors will influence the product differentiation in the market.

The leading vendors in the market are -

• IBM
• Nuance Communications
• Smilart
• SoftBank Robotics

The other prominent vendors in the market are ALEKS, Blackboard, DreamBox Learning, eDreams Edusoft, Jenzabar, Microsoft, and Pearson.

Segmentation by learning model and analysis of the artificial intelligence market in the Western Europe education sector

• Learner Model
• Pedagogical Model
• Domain Model 

The vendors in the market are actively launching the learner model through content designing and modification depending on the needs of the student's understanding and learning difficulties. Adaptive learning students enables self-directed learning and are responsible for the learning pace and methods.

Segmentation by end user and analysis of the artificial intelligence market in the western Europe education sector

• K-12
• Higher Education

The higher education institutions are rapidly incorporating artificial intelligence (AI) technologies to prepare their students for the dynamic industry requirement in addition to the cognitive and creative skills of students apart from achieving academic excellence.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the artificial intelligence market in the Western Europe education sector?
• What are the key market trends impacting the growth of the artificial intelligence market in the Western Europe education sector?
• What are the challenges to market growth?
• Who are the key vendors in the artificial intelligence market in the Western Europe education sector?
• What are the market opportunities and threats faced by the vendors in the artificial intelligence market in the western Europe education sector?
• Trending factors influencing the market shares of Western Europe.
• What are the key outcomes of the five forces analysis of the artificial intelligence market in the Western Europe education sector?