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The artificial sweetener market size is projected to increase by USD 2,017.87 million and the market size is estimated to grow at a CAGR of 5.05% between 2022 and 2027.
This artificial sweetener market report extensively covers market segmentation by application (food and beverages, direct sales, pharmaceuticals, and others), type (aspartame, neotame, sucralose, acesulfame-k, and saccharin), and geography (APAC, North America, Europe, South America, and The Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges.
The increasing popularity of low-calorie sweeteners is the key factor driving the growth of the global artificial sweetener market. The growing popularity of low-calorie sweeteners such as saccharin, sucralose, and neotame is owing to the increasing prevalence of diabetes and obesity worldwide. For example, in 2021, WHO announced that approximately 422 million people worldwide have diabetes, mostly observed in low and middle-income countries. Due to the increasing number of diabetic patients, the use of low-calorie sweeteners is increasing. Obesity levels have also increased significantly, with its prevalence nearly tripling since 1975. Hence, the rising demand for low-calorie sweeteners is expected to boost the growth of the global artificial sweetener market during the forecast period.
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Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
Growing demand for organic sweeteners is the primary trend in the global artificial sweetener market growth. As awareness of the negative health effects of artificial sweeteners grows, many consumers are investing in organic products. Organic food sweeteners are considered a healthier alternative in the market and are gaining popularity. Some players offer stevia-based foods. Stivii offers five new chocolate products which are sweetened with stevia.
Moreover, stevia sweeteners are used in many drugs and syrups, especially diabetes medications, weight control products, and nutritional powders. Stevia Pharma vendors make various stevia products such as ArtroStevia, GyneStevia, HepaStevia, ImmunoStevia, MemoStevia, and NevroStevia. Therefore, the consumer base for organic products which have stevia is expected to raise, which is expected to affect the growth of the artificial sweetener market during the forecast period.
The potential negative health effects of artificial sweeteners are the major challenge for the growth of the global artificial sweetener market. Studies from various institutions show the negative health effects of conventional sweeteners. Artificial sweeteners are known to cause health problems. According to the Mayo Clinic, daily consumption of artificial sweeteners has been linked to an overall higher risk of stroke, heart disease, and death.
Additionally, similar results come from other studies that show evidence that the artificial sweetener aspartame can cause side effects such as headaches and depression. Many people limit their consumption of sweeteners because of their negative health effects. Therefore, the negative health effects of sweeteners will hinder the growth of the market in focus during the forecast period.
The aspartame segment will be significant during the forecast period. Aspartame is sweeter than sugar, so less amount is needed to achieve similar sweetness in foods. Additionally, the approval of aspartame by various food regulatory agencies, such as the FDA, has also boosted its use in the food industry. Some of the major vendors offering aspartame include Cargill, Hermes Sweeteners, Ingredion, JK Sucralose, and others. Although, there is rising concern regarding aspartame as the potential to cause cancer. World Health Organization (WHO) is declare aspartame as "possibly carcinogenic to humans" in July 2023, according to International Agency for Research on Cancer. However, listing aspartame as a carcinogen is anticipated to do more research to produce a confirmed conclusion. Hence, the aspartame segment of the global artificial sweetener market is expected to grow during the forecast period.
The market share growth by the food and beverages segment will be significant during the forecast period. Sugar-free foods and beverages consist of a wide range of products devoid of sugar and contain artificial sweeteners, which add a sweet taste to them. The growth of the food and beverages segment is driven by the factors such as increasing usage of sugar-free products due to the rising incidence of obesity and diabetes.
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The food and beverages segment was valued at USD 3,299.11 million in 2017 and continued to grow until 2021. Various food and beverage companies offer and promote sugar-free diet beverages to attract more health-conscious consumers. For example, PepsiCo offers its Pepsi diet, which contains no sugar or carbohydrates and is advertised as a light and refreshing drink suitable for diet-conscious consumers. Such product offerings are expected to drive the growth of the segment. Although, the presence of stringent food safety regulations associated with food flavorings is the major factor that is likely to restrict the growth of the food and beverages segment of the global artificial sweetener market during the forecast period.
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APAC is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The global artificial sweetener market is led by APAC, which is expected to grow during the forecast period. factors such as the growing number of obesity and diabetes are driving the growth of the regional market. The prevalence and occurrence of chronic diseases across APAC have raised significantly. Moreover, artificial sweeteners are low-calorie sweeteners well known in the food sector for their health benefits, as they reduce risk factors for obesity and diabetes management. The increasing prevalence of such chronic diseases and the easy availability of a wide variety of sugar-free low-calorie foods and beverages has raised the demand for artificial sweeteners across the APAC region which will boost the growth of the artificial sweetener market in the region during the forecast period.
In 2020, the artificial sweetener market in the region was negatively affected due to the COVID-19 outbreak and associated lockdowns imposed in the second half of 2020. However, in 2021, the initiation of large-scale vaccination drives?lifted the lockdown and the reopening of major end-user industries, such as food and beverages, revived the growth of the artificial sweetener market in APAC. In addition, factors such as the rising number of research on artificial sweeteners, the prevalence of chronic diseases, and the increasing demand for low-calorie sweeteners are expected to boost the growth of the artificial sweetener market in the region during the forecast period.
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The artificial sweetener market report also includes detailed analyses of the competitive landscape of the market and information about 20 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Artificial Sweetener Market Customer Landscape
The artificial sweetener market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Artificial Sweetener Market Scope |
|
Report Coverage |
Details |
Page number |
166 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.05% |
Market growth 2023-2027 |
USD 2,017.87 million |
Market structure |
USD Fragmented |
YoY growth 2022-2023(%) |
4.65 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 41% |
Key countries |
US, China, India, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Ajinomoto Co. Inc., Archer Daniels Midland Co., Cargill Inc., Celanese Corp., GLG Life Tech Corp., Hermes Sweeteners Ltd., INFINITY ADDITIVES AND FOODS, Ingredion Inc., JK Sucralose Inc., Johnson and Johnson Services Inc., MANUS BIO, Morita Kagaku Kogyo Co. Ltd., Nestle SA, Roquette Freres SA, Sunwin Stevia International Inc., Tate and Lyle Plc, TEREOS PARTICIPATIONS, Van Wankum Ingredients BV, Whole Earth Brands Inc., Wilmar International Ltd., and Zydus Wellness Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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