Badminton Equipment Market in APAC 2016-2020

  • Published: Jun 2016
  • Pages: 60
  • SKU: IRTNTR9669

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This market study report comprehensively segments the badminton equipment market in APAC by product (badminton racquets, badminton shoes, shuttlecocks, and others) and by retail formats (department and discount stores, online retail, specialty and sports shops, and others). Leading vendors in the market are Ashaway, Babolat, Li-Ning Company, Sports Direct, and YONEX.

Outlook of the badminton equipment market in APAC

The badminton equipment market in APAC will grow at a steady rate during the forecast period and will post a moderate CAGR of around 3% by 2020. According to the market analysts at Technavio, a major growth-promoting factor for this market will be the celebrity endorsements of new product lines by vendors. It has been observed that consumers tend to purchase products that are promoted by their favorite players. Badminton champions like Saina Nehwal and Lin Dan often launch new products of international vendors, which aids in increasing their sales revenues. Additionally, promotional strategies like the availability of discounts and lucky draws will also lead to the growth of this market during the forecast period.

A significant trend spurring the growth prospects for this market is the introduction of improved quality products with additional features. To increase profit margins and customer base, the vendors occasionally launch new and upgraded versions of their badminton equipment like racquets based on design, performance, and technology. Numerous smart racquets are available in the market that provides real-time information about exercise data of every game and training. Such information can be used by the players to improve their performance. In addition, this data can also be transferred through Bluetooth to other systems. The SOTX smart racquet is one such technologically advanced product that gives players information about their shots.

Product segmentation and analysis of the badminton equipment market in APAC

  • Badminton racquets
  • Badminton shoes
  • Shuttlecocks

During 2015, the badminton racquets segment dominated the market and accounted for approximately 40% of the total market share in terms of revenue. Much of this segment’s growth can be attributed to the expensive pricing of badminton racquets. Since racquets are more of a necessity to play the sport, an increase in its price will lead to the strong growth of the market segment.

Segmentation by retail formats and analysis of the badminton equipment market in APAC

  • Department and discount stores
  • Online retail
  • Specialty and sports shops

During 2015, the specialty and sports shops segment dominated the badminton equipment market in APAC by accounting for a market share of around 46%. Most consumers prefer buying badminton equipment from such shops as they have a large portfolio of products and provide the required support and information to consumers.

Competitive landscape and key vendors

The badminton equipment market in APAC is monopolized by a few prominent vendors and is characterized by the presence of leading international players like Ashaway and Sports Direct. Due to intense competition among the companies, the market remains exclusive for the leading vendors. The vendors that have the capability to provide innovative solutions as part of their product portfolios will gain a competitive edge over their peers.

Key vendors in the market are -

  • Ashaway
  • Babolat
  • Li-Ning Company Limited
  • Sports Direct

The other prominent vendors in this market are Amer Sports, ASICS, Bedini, Dunlop Sports Group Americas, PACIFIC, Pointfore, ProKennex, RUBY GLAMOUR, Tatt Seng Sporting Goods, Tecnifibre, and Trump Sports.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the badminton equipment market in APAC?
  • What are the key market trends impacting the growth of the badminton equipment market in APAC?
  • What are the challenges to market growth?
  • Who are the key vendors in the badminton equipment market in APAC?
  • What are the market opportunities and threats faced by the vendors in the badminton equipment market in APAC?
  • Trending factors influencing the market shares of APAC.
  • What are the key outcomes of the five forces analysis of the badminton equipment market in APAC?

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Table of Content

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Global badminton equipment market

  • Global badminton equipment market: Overview

PART 06: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 07: Market segmentation by product

  • Badminton rackets market in APAC
  • Shuttlecocks market in APAC
  • Badminton shoe market in APAC
  • Other badminton equipment market in APAC

PART 08: Market segmentation by retail format

PART 09: Key leading countries

  • China
  • South Korea
  • Indonesia
  • India

PART 10: Market drivers

  • Impact of increasing number of tournaments
  • Rising interest in badminton among children
  • Celebrity endorsements and consumer engagement activities

PART 11: Impact of drivers

PART 12: Market challenges

  • Availability of counterfeit products
  • Inadequate infrastructure
  • Increasing popularity of e-gaming

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Increased use of nanomaterials
  • Introduction of improved quality products with additional features
  • Growth of online retail

PART 15: Vendor landscape

  • Competitive scenario
  • Major vendors
  • Ashaway
  • Babolat
  • Li-Ning
  • Sports Direct
  • Other prominent vendors

PART 16: Appendix

  • List of abbreviations
  • PART 17: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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