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Market research analysts at Technavio expect the casino gaming market in the Philippines to grow at a CAGR of around 10% by 2020. The recent boost in revenue through the VIP customer segment is one of the major drivers that will impel the prospects for growth in this market. In this region, the addition of more VIP tables will lead to the growth of the market. Consequently, most junket operators from Macau have started their business in the region, which will, in turn, accelerate the flow of income from this gaming segment. The revenue contribution from the VIP segment in the Philippines will increase during the forecast period as they are making efforts to match the luxuries provided by the casinos in Australia at a lower price.
One of the major trends in the Philippines casino gaming market is the integration of the casino market with the hospitality sector. In this region, casinos are trying to integrate their businesses with major luxury hotels as they are seen as a source of luxurious entertainment for people with high disposable income and time. Numerous restaurants and bars in the country have slot machines which attract customers; thus, adding more value to the place. Due to this strategy, the reach of the games increased by a huge margin.
According to this market analysis, the VIP customers segment accounted for approximately 50% of the Philippines casino gaming revenue share in 2015. The VIP audience generally includes gamblers who seek entertainment value over ROI for their investments. The players use rolling chips to play repeatedly and the winnings are converted into rolling chips, which are not allowed to be encashed. The winnings or loss related transactions by the VIP customers are mostly carried out by a third party junket.
One of the most popular casino games in the Philippines is poker. The game is based on five-card hands and is extensively played online. The different types of poker games are Pai Gow Poker, HORSE poker, Omaha high-low, and video poker. The cards are placed from the lowest rank to the highest rank and the several combination of cards include high card, pair, two pair, three of a kind, straight, flush, and full house. The player with the best combination of cards wins the game.
In this market, the level of competition will intensify during the forecast period as the existing vendors are competing among themselves to gain maximum market shares. New casinos are expected to open in the future since numerous junkets are setting up shop in the country. Furthermore, as the casinos in the region are trying to match the casinos at Australia, South Korea, and Vietnam in terms of features and affordability, the level of competition will increase significantly over the next few years.
Key vendors in the market are -
The other prominent vendors in this market include Casino Filipino Binondo, Casino Filipino Citystate, Casino Filipino Malabon, Casino Filipino Santa Cruz, Casino Filipino Universal, Club Tropicana Las Piñas, Club Tropicana Santa Mesa, Empire Poker Sports Club, Lancaster Hotel, Madison Square Garden Hotel & Casino, Manila Grand Opera Hotel and Casino, Master Poker Sports Club, Metro Card Club, Midas Hotel & Casino, Midas Touch Poker Sports Club, Networld Hotel Spa & Casino, New World Manila Bay Hotel & Casino, Sofitel Philippine Plaza Hotel, and Waterfront Manila Pavilion Hotel & Casino.
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by end-user
PART 07: Segmentation by type of game
PART 08: Casino market in APAC
PART 09: APAC gambling revenue analysis
PART 10: Key leading countries in APAC
PART 11: Buying criterion
PART 12: Market drivers
PART 13: Impact of drivers
PART 14: Market challenges
PART 15: Impact of drivers and challenges
PART 16: Market trends
PART 17: Vendor landscape
PART 18: Appendix
PART 19: Explore Technavio
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