The global ATV electronics system market size has the potential to grow by USD 117.07 million during 2020-2024, and the market’s growth momentum will accelerate during the forecast period.

This report provides a detailed analysis of the market by geography (APAC, Europe, MEA, North America, and South America) and type (lighting system, advanced electronic systems, audio system, and other electronic systems). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Acewell International Co. Ltd., Amphenol Corp., Continental AG, HELLA GmbH & Co. KGaA, Hirschmann Automotive GmbH, KSR International Co., Monroe Engineering LLC, Novotechnik Messwertaufnehmer OHG, TE Connectivity Ltd., and ZF Friedrichshafen AG.

Market Overview

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Market Competitive Analysis

The market is fragmented, and the degree of fragmentation will increase during the forecast period. The key players in the market are focusing on various growth strategies, including R&D, the launch of new ATV models, and the expansion of manufacturing facilities to expand the geographical reach and gain significant market shares and revenue. Novotechnik Messwertaufnehmer OHG, TE Connectivity Ltd., and ZF Friedrichshafen AG. are some of the major market participants. Although the accelerating growth momentum will offer immense growth opportunities, the availability of substitutes for ATVs will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market position, this ATV electronics system market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and provides information on the products offered by various companies. Moreover, this ATV electronics system market analysis report also includes information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading ATV electronics system companies, including:

• Acewell International Co. Ltd.
• Amphenol Corp.
• Continental AG
• HELLA GmbH & Co. KGaA
• Hirschmann Automotive GmbH
• KSR International Co.
• Monroe Engineering LLC
• Novotechnik Messwertaufnehmer OHG
• TE Connectivity Ltd.
• ZF Friedrichshafen AG.

ATV Electronics System Market: Segmentation by Region

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North America was the largest market for the ATV electronics system in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. The increasing adoption of ATVs in agriculture, high per capita income, and the tendency to spend on recreational activities will significantly influence the growth of the ATV electronics system market in the region.

Almost 64% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets of ATV electronics systems in North America. Market growth in this region will be slower than the growth of the market in APAC and MEA.

ATV Electronics System Market: Segmentation by Type

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The ATV lighting system segment includes driving lights, spotlights, floodlights, dual-beam lights, trail lights, and backup lights. To enhance visibility, ATV operators prefer beam lights and spotlights. Moreover, the preference for LED lights is higher than the conventional halogen lights because LED lights reduce the power consumption and enhance battery life. Additionally, various campaigns are being undertaken by event organizers to promote the use of ATVs.

However, market growth in this segment will be slower than the growth of the market in advance electronic systems and audio system segments. This report provides an accurate prediction of the contribution of all the segments to the growth of the ATV electronics system market size.

ATV Electronics System Market: Key Drivers and Trends

The rising number of recreational and adventure sports activities is driving the demand for off-road vehicles, such as ATVs. The sales of ATVs increases with the growing mountain racing and dirt racing activities and enthusiasts. ATVs can operate in a variety of terrains, such as mud, soft surfaces, hard surfaces, snow, and other types of surfaces. Therefore, these are highly preferred for agriculture, military, and forest applications. Moreover, enhanced broadcasting services for off-road events are driving the demand for ATVs and other off-road vehicles. The growing application areas will significantly influence the ATV electronics system market growth over the forecast period.

• Increasing developments in autonomous vehicles is expected to act as a growth enabler owing to the advanced connectivity, electronic systems, and advanced wiring harnesses.
• Autonomous technologies feature the use of efficient connectivity car technologies that generate a high volume of data and require advanced and high-voltage wiring harnesses and other electronic components for optimum performance.
• Automation enhances the safety and performance of the vehicles. Therefore, these autonomous technologies are being incorporated in ATVs.
• The emergence of autonomous technologies is one of the key ATV electronics system market trends as it offers numerous opportunities to ATV electronic system manufacturers.
• The emergence of autonomous technologies in ATVs is anticipated to encourage R&D investments in the development of advanced electronic components for autonomous ATVs.
• During 2020-2024, the market will grow at a CAGR of over 3%.

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ATV Electronics System Market: Key Highlights of the Report for the Forecast Period 2020-2024

• CAGR of the market during the forecast period 2020-2024
• Detailed information on factors that will decelerate the ATV electronics system market growth during the next five years
• Precise estimation of the global ATV electronics system market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the ATV electronics system industry across APAC, Europe, MEA, North America and South America
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of ATV electronics system vendors 

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