The automotive films market share is expected to increase by USD 841.36 million from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 3.45%.
This automotive films market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers automotive films market segmentations by type (window films, wrap films, and paint protection films) and geography (APAC, North America, Europe, South America, and MEA). The automotive films market report also offers information on several market vendors, including 3M Co., Arlon Graphics LLC, Avery Dennison Corp., Compagnie de Saint-Gobain SA, Eastman Chemical Co., HEXIS SA, Johnson Window Films Inc., LINTEC Corp., NEXFIL Co. Ltd., and Rayno Window Film among others.
What will the Automotive Films Market Size be During the Forecast Period?
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Automotive Films Market: Key Drivers, Trends, and Challenges
The tropical climate of emerging economies necessitating the need for solar window films is notably driving the automotive films market growth, although factors such as the popularity of window power sunshades may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the automotive films industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Automotive Films Market Driver
One of the key factors driving the automotive films market growth is the use of automotive films improves the efficiency of HVAC. Heating, ventilation, and air-conditioning (HVAC) is a technology that is used to maintain good air quality and deliver thermal comfort by providing adequate ventilation inside vehicles. Modern vehicles are equipped with automotive window films, as they reduce the glare of the sun and decrease the effect of heat transfer into the interiors. Hence, the use of automotive films reduces the need for the use of HVAC units to maintain the cabin temperature of vehicles. Furthermore, it also reduces energy consumption and, resulting in the fuel consumption of vehicles. Moreover, sunroofs provide light and fresh air to the cabins of vehicles. The installation of automotive films on sunroof protects occupants from direct exposure to sunlight. Advanced sunroofs, such as panoramic sunroofs, cover the entire roof of vehicles, which might reduce the efficiency of HVAC units if the sunroofs are not covered by automotive films. Therefore, customers install automotive films on sunroofs. The use of automotive films also protects occupants from UV and infrared rays without the use of any electronic systems. Hence, it reduces energy and fuel consumption. All these factors increase the demand for the installation of automotive films during the forecast period.
Key Automotive Films Market Trend
The popularity of interactive automotive film simulators is another factor supporting the automotive films market growth in the forecast period. A wide range of automotive films is available for application on windows, sunroofs, windshields, and the body of vehicles. Therefore, consumers are confused about the choice of the appropriate automotive film for their vehicles. Prominent vendors, such as 3M, Eastman Chemical, and LINTEC, have developed interactive automotive film simulators that allow customers to visualize the appearance of their vehicles after the installation of automotive films. For such reasons, the availability of simulators is a crucial factor that is increasing the installation of automotive films. Moreover, simulators also suggest an appropriate automotive film for customers based on their requirements. The requirements of customers vary based on various parameters, such as heat reduction, glare reduction, privacy and security, and appearance. The use of simulators enables customers to make an ideal purchase decision that improves customer satisfaction. The simulator assists customers in choosing appropriate color combinations, designs, and appearance to design wrap films that are visually appealing. Therefore, customers prefer automotive film simulators before making a purchase decision. This will be a positive factor for the growth of the global automotive films market in the near future.
Key Automotive Films Market Challenge
The popularity of window power sunshades will be a major challenge for the automotive films market growth during the forecast period. The rising focus on comfort and product differentiation has resulted in automotive manufacturers equipping mid-sized passenger cars with window power sunshades. Prominent OEMs offer power sunshades as a standard or optional fitment in their model variants. Window power sunshades have been integrated with the modern sunroofs of vehicles in recent years to protect occupants from sunlight. As most automotive OEMs offer sunroofs as standard, the demand for window power sunshades is expected to increase, which is a challenge for the growth of the market during the forecast period. Furthermore, the demand for automotive window power sunshades is correlated with the sales of sedans, which are widely equipped with window power sunshades for various applications, such as rear windows, side windows, and sunroofs. Moreover, the rising demand for advanced sunroofs in SUVs has also increased the use of power sunshades in the SUV category. Therefore, the increasing adoption of power sunshades is expected to be a major challenge for the growth of the global automotive films market during the forecast period.
This automotive films market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Parent Market Analysis
Technavio categorizes the global automotive films market as a part of the global automotive components and accessories. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the automotive films market during the forecast period.
Who are the Major Automotive Films Market Vendors?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
- 3M Co.
- Arlon Graphics LLC
- Avery Dennison Corp.
- Compagnie de Saint-Gobain SA
- Eastman Chemical Co.
- HEXIS SA
- Johnson Window Films Inc.
- LINTEC Corp.
- NEXFIL Co. Ltd.
- Rayno Window Film
This statistical study of the automotive films market encompasses successful business strategies deployed by the key vendors. The automotive films market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
Product Insights and News
- 3M Co - The company offers a wide range of automotive films such as the FX-HP Series, Black Chrome Series, Crystalline Series, Obsidian Series, and others.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The automotive films market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Automotive Films Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the automotive films market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
Which are the Key Regions for Automotive Films Market?
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49% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for the automotive films market in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The shift in consumer preference from mileage to aesthetics and advanced features will facilitate the automotive films market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The pandemic had a negative impact on the growth of several industries in the region, as investments in various industries, other than healthcare, drastically declined. Such a scenario is expected to continue throughout the pandemic period. Nevertheless, with industries implementing COVID-19 preventive measures and processes, such as social distancing, to protect the employees working on-site, industrial activities are expected to resume to the pre-COVID-19 levels by the end of 2021. This will help resume the manufacturing activities, thereby driving the production and subsequent sales of automotive films in the region during the rest of the forecast period.
What are the Revenue-generating Type Segments in the Automotive Films Market?
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The automotive films market share growth by the window films segment will be significant during the forecast period. Window films are self-adhesive films that are applied to glass surfaces. Window films are highly adopted by automobile owners as they are a cost-effective solution to prevent UV rays from entering the cabin and for maintaining privacy. Owing to these factors, this is the dominant segment of the global automotive films market.
This report provides an accurate prediction of the contribution of all the segments to the growth of the automotive films market size and actionable market insights on post COVID-19 impact on each segment.
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Automotive Films Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2020 |
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Forecast period |
2021-2025 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 3.45% |
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Market growth 2021-2025 |
$ 841.36 million |
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Market structure |
Fragmented |
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YoY growth (%) |
2.78 |
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Regional analysis |
APAC, North America, Europe, South America, and MEA |
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Performing market contribution |
APAC at 49% |
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Key consumer countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
3M Co., Arlon Graphics LLC, Avery Dennison Corp., Compagnie de Saint-Gobain SA, Eastman Chemical Co., HEXIS SA, Johnson Window Films Inc., LINTEC Corp., NEXFIL Co. Ltd., and Rayno Window Film |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Automotive Films Market Report?
- CAGR of the market during the forecast period 2021-2025
- Detailed information on factors that will drive automotive films market growth during the next five years
- Precise estimation of the automotive films market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the automotive films industry across APAC, North America, Europe, South America, and MEA
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of automotive films market vendors
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