Automotive Heads-up Display Market by Type, Vehicle Type, and Geography - Forecast and Analysis 2021-2025

  • Published: May 2021
  • Pages: 120
  • SKU: IRTNTR41435

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The automotive heads-up display (HUD) market size has the potential to grow by USD 1.98 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 20.56%. 

This report provides a detailed analysis of the market by type (windshield-projected HUDs and combiner-projected HUDs), vehicle type (luxury cars and mid-segment cars), and geography (Europe, APAC, North America, MEA, and South America). 

Automotive Heads-up Display Market Share


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Market Competitive Analysis

The report analyzes the market’s competitive landscape and offers information on several market vendors, including: 


  • 3M Co.
  • Continental AG
  • DENSO Corp.
  • Nippon Seiki Co. Ltd.
  • Panasonic Corp.
  • Texas Instruments Inc.
  • Valeo SA
  • Visteon Corp.
  • Yazaki Corp.


The automotive HUD market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

The market players also significantly leverage external market drivers such as economies of scale derived from the consumer electronics segment to rationalize cost structures in the automotive display system space to achieve growth opportunities. However, factors such as the high cost of HUDs will challenge the growth of the market participants. To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the automotive heads-up display market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

This automotive heads-up display market analysis report also provides detailed information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities. 

Automotive Heads-up Display Market: Key Drivers and Trends

  • The adoption of smartphones across the world has increased significantly in recent years because of reduced prices.
  • This price reduction was fueled by the advantage of economies of scale to smartphone manufacturers due to increased production. 
  • Hardware cost remains a primary consideration for OEMs, and by keeping a close eye on consumer electronics, OEMs can adopt new technology in a cost-effective manner.
  • The adoption of new technology in the consumer electronics segment leads to an increase in its volume, thereby reducing its price in the market and benefitting other segments.
  • For instance, the cost of LCD panels reduced owing to their adoption in smartphones. This allowed suppliers to reduce the cost of LCDs, thereby reducing the overall cost of HMI systems.
  • The growth of ADAS will be one of the major factors that will have a positive impact on automotive heads-up display market growth during the forecast period.
  • For better assistance for the driver and to improve vehicle safety through HMI systems, vehicles are fitted with ADAS systems.
  • These systems are designed to avoid accidents by concentrating on the key causes of a collision, such as errors caused by drivers, distractions, and drowsiness.
  • An ADAS system provides information to the driver whenever needed by improving comfort and driver feedback.
  • HUDs are one of the main components that are fitted into ADAS solution systems.


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Automotive Heads-up Display Market: Segmentation by Geography


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36% of the market’s growth will originate from APAC during the forecast period. China is a key market for automotive heads-up displays in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

The increasing HNWI population and the growing adoption of electric vehicles will facilitate the automotive heads-up display market growth in APAC over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report. 

Automotive Heads-up Display Market: Segmentation by Type


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The automotive heads-up display market share growth by the windshield-projected HUDs segment will be significant during the forecast period. Windshield-projected automotive HUD directly displays the information on the windshield of the vehicle. The introduction of 5G will drive the adoption of windshield-projected HUDs in 2021-2022 as there would be more advanced HUD systems supporting 5G connectivity.

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the automotive heads-up display market size.



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Key Highlights of the Automotive Heads-up Display Market Report for 2021-2025

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive automotive heads-up display market growth during the next five years
  • Precise estimation of the automotive HUD market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the automotive heads-up display industry across Europe, APAC, North America, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of automotive heads-up display market vendors

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Automotive Heads-up Display Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 21%

Market growth 2021-2025

$ 1.98 billion

Market structure


YoY growth (%)


Regional analysis

Europe, APAC, North America, MEA, and South America

Performing market contribution

APAC at 36%

Key consumer countries

US, China, France, Germany, and UK

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

3M Co., Continental AG, DENSO Corp., HUDWAY LLC, Nippon Seiki Co. Ltd., Panasonic Corp., Texas Instruments Inc., Valeo SA, Visteon Corp., and Yazaki Corp.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The automotive heads-up display market growth will increase by $1516.06 million during 2019-2024.
The automotive heads-up display market is expected to grow at a CAGR of 18.92% during 2019-2024.
Technavio has segmented the automotive heads-up display market by type (Windshield-projected HUDs and Combiner-projected HUDs) and geographic (Europe, APAC, North America, MEA, and South America).
BAE Systems Plc, Continental AG, Delphi Technologies Plc, DENSO Corp., Garmin Ltd., Nippon Seiki Co. Ltd., Panasonic Corp., Pioneer Corp., Robert Bosch GmbH, Visteon Corp. are a few of the key vendors in the automotive heads-up display market.
Europe will register the highest growth rate of 30.72% among the other regions. Therefore, the automotive heads-up display market in Europe is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the automotive heads-up display market growth are:
  • Declining average selling price of HUDs
The automotive heads-up display market vendors should focus on grabbing business opportunities from the windshield-projected huds segment as it accounted for the largest market share in the base year.
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