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The automotive heads-up display market share is expected to increase by USD 1.98 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 20.56%.
This automotive heads-up display market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers automotive heads-up display market segmentation by type (windshield-projected HUDs and combiner-projected HUDs), vehicle type (luxury cars and mid-segment cars), and geography (Europe, APAC, North America, MEA, and South America). The automotive heads-up display market report also offers information on several market vendors, including 3M Co., Continental AG, DENSO Corp., HUDWAY LLC, Nippon Seiki Co. Ltd., Panasonic Corp., Texas Instruments Inc., Valeo SA, Visteon Corp., and Yazaki Corp. among others.
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The declining average selling price of huds is notably driving the automotive heads-up display market growth, although factors such as the high cost of huds may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the automotive heads-up display industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Automotive Heads-up Display Market Driver
The declining average selling price of HUDs is a major factor driving the global automotive heads-up display market share growth. HUDs were initially adopted in selected luxury cars such as BMW and Mercedes-Benz. However, with advances in technology, HUDs are now being equipped in mid-size cars as well. The high growth potential of the global HUD market is encouraging vendors such as Garmin and Navdy to enter the aftermarket for HUDs. For instance, in 2013, Garmin introduced aftermarket HUDs showing navigation information on windshields in cars for $130. Generally, HUDs cost approximately $1,000 for automotive OEMs. This has increased the price pressure on HUD manufacturers that supply HUDs to automotive OEMs, leading to a decline in the average selling price of HUDs. However, the decline in the average selling price is expected to be low as the aftermarket for HUDs is quite small. In addition, the emergence of new technologies such as gesture recognition, voice recognition, 3D graphics, and AR is expected to increase the adoption of HUDs in cars, relieving the price pressure faced by HUD manufacturers. Due to such reasons, the market will grow during the forecast period.
Key Automotive Heads-up Display Market Trend
The introduction of new luxury vehicle segments by manufacturers is another factor supporting the global automotive heads-up display market share growth. The increasing demand for luxury vehicles is driving the global luxury vehicle market. The sales of existing luxury vehicle models and new luxury vehicle models in the existing segment, including sedans and SUVs, have grown. The rise in competition among luxury vehicle manufacturers to gain a competitive edge is pushing them to undertake various initiatives, such as the expansion of product portfolios with new vehicle segments. Volkswagen AG's subsidiary Automobili Lamborghini S.p.A. expanded its product portfolio with a new segment (SUV segment) and launched a luxury SUV, Lamborghini Urus, in 2018. Ferrari S.p.A., a spin-off from Fiat Chrysler Automobiles, announced that it would launch the SUV Purosange by 2022. German luxury car manufacturer BMW AG launched BMW 6 Series Gran Turismo in India in 2018, which is an SUV combined with the styling and comfort of a sedan. Such luxury vehicle launches in a new segment by luxury vehicle manufacturers would positively impact the global luxury vehicle market.
Key Automotive Heads-up Display Market Challenge
The high cost of HUDs will be a major challenge for the global automotive heads-up display market share growth during the forecast period. HUDs are still in the development stage and are yet to be widely accepted. The market for HUDs is mostly restricted to luxury cars. Also, the high cost of production has resulted in a fewer number of manufacturers entering the HUD market. This has led to the high ASP of HUDs in the automotive sector, which is a critical factor as this cost is passed onto end consumers. Automotive OEMs operate at a low-profit margin and are constantly making efforts to reduce their costs. Owing to their high cost, HUDs are initially embraced only in premium and luxury cars. Manufacturers are trying to bring down HUD costs by mass manufacturing, thereby achieving economies of scale. Though some states in the US are trying to push for regulations mandating new cars to come with HUDs installed, others are still way behind. There is also an issue of lobbying against HUDs and HUD-like equipment, maintaining that HUDs are a nuisance and make driving unsafe. Therefore, these factors will hamper the growth of the market.
This automotive heads-up display market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Technavio categorizes the global automotive heads-up display market as a part of the global automotive components and accessories market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the automotive heads-up display market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the automotive heads-up display market encompasses successful business strategies deployed by the key vendors. The automotive heads-up display market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The automotive heads-up display market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the automotive heads-up display market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the global automotive components and accessories market includes the following core components:
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
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36% of the market's growth will originate from APAC during the forecast period. China is the key market for the automotive heads-up display market in APAC. Market growth in this region will be faster than the growth of the market in all other regions.
The increasing HNWI population and the growing adoption of electric vehicles will facilitate the automotive heads-up display market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
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The automotive heads-up display market share growth by the windshield-projected HUDs segment will be significant during the forecast period. The introduction of 5G will drive the adoption of windshield-projected HUDs in 2021-2022 as there would be more advanced HUD systems supporting 5G connectivity. The demand for windshield-projected HUDs is expected to witness a slow growth rate from 2020 to 2025. HUD technology is in its growth phase, with many consumers and automotive original equipment manufacturers (OEMs) opting for it. Consumers are focusing on new and advanced features to make driving more convenient, safe, and reliable.
This report provides an accurate prediction of the contribution of all the segments to the growth of the automotive heads-up display market size and actionable market insights on post COVID-19 impact on each segment.
US Automotive Heads-up Display- The market share in the US is to grow at a CAGR of 22.32 percent in terms of unit shipment over the period 2014-2019.
Automotive Heads-up Display Market Scope
Growth momentum & CAGR
Accelerate at a CAGR of 20.56%
Market growth 2021-2025
$ 1.98 billion
YoY growth (%)
Europe, APAC, North America, MEA, and South America
Performing market contribution
APAC at 36%
Key consumer countries
US, China, France, Germany, and UK
Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled
3M Co., Continental AG, DENSO Corp., HUDWAY LLC, Nippon Seiki Co. Ltd., Panasonic Corp., Texas Instruments Inc., Valeo SA, Visteon Corp., and Yazaki Corp.
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
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***1. Executive Summary
**1.1 Market Overview
*Exhibit 01: Key Finding 1
*Exhibit 02: Key Finding 2
*Exhibit 03: Key Finding 3
*Exhibit 04: Key Finding 5
*Exhibit 05: Key Finding 6
*Exhibit 06: Key Finding 7
*Exhibit 07: Key Finding 8
***2. Market Landscape
**2.1 Market ecosystem
*2.1.1 Parent Market
*Exhibit 09: Parent market
*Exhibit 10: Market characteristics
**2.2 Value chain analysis
*Exhibit 11: Value chain analysis : Automotive components and accessories
*2.2.2 Inbound logistics
*2.2.4 Outbound logistics
*2.2.5 Marketing and sales
***3. Market Sizing
**3.1 Market segment analysis
*Exhibit 11: Market segments
**3.2 Market size 2020
**3.3 Market definition
*Exhibit 12: Offerings of vendors included in the market definition
**3.4 Market outlook: Forecast for 2020 - 2025
*3.4.1 Estimating growth rates for emerging and high-growth markets
*3.4.2 Estimating growth rates for mature markets
*Exhibit 13: Global - Market size and forecast 2020 - 2025 ($ million)
*Exhibit 14: Global market: Year-over-year growth 2020 - 2025 (%)
***4. Five Forces Analysis
**4.1 Five Forces Summary
*Exhibit 15: Five forces analysis 2020 & 2025
**4.2 Bargaining power of buyers
*Exhibit 16: Bargaining power of buyers
**4.3 Bargaining power of suppliers
*Exhibit 17: Bargaining power of suppliers
**4.4 Threat of new entrants
*Exhibit 18: Threat of new entrants
**4.5 Threat of substitutes
*Exhibit 19: Threat of substitutes
**4.6 Threat of rivalry
*Exhibit 20: Threat of rivalry
**4.7 Market condition
*Exhibit 21: Market condition - Five forces 2020
***5.Market Segmentation by Type
**5.1 Market segments
*Exhibit 22: Type - Market share 2021-2026 (%)
**5.2 Comparison by Type
*Exhibit 23: Comparison by Type
**5.3 Windshield-projected HUDs - Market size and forecast 2020-2025
*Exhibit 25: Windshield-projected HUDs - Market size and forecast 2020-2025 ($ million)
*Exhibit 26: Windshield-projected HUDs - Year-over-year growth 2020-2025 (%)
**5.4 Combiner-projected HUDs - Market size and forecast 2020-2025
*Exhibit 27: Combiner-projected HUDs - Market size and forecast 2020-2025 ($ million)
*Exhibit 28: Combiner-projected HUDs - Year-over-year growth 2020-2025 (%)
**5.5 Market opportunity by Type
*Exhibit 29: Market opportunity by Type
***6.Market Segmentation by Vehicle Type
**6.1 Market segments
*Exhibit 30: Vehicle Type - Market share 2021-2026 (%)
**6.2 Comparison by Vehicle Type
*Exhibit 31: Comparison by Vehicle Type
**6.3 Luxury cars - Market size and forecast 2020-2025
*Exhibit 32: Luxury cars - Market size and forecast 2020-2025 ($ million)
*Exhibit 33: Luxury cars - Year-over-year growth 2020-2025 (%)
**6.4 Mid-segment cars - Market size and forecast 2020-2025
*Exhibit 34: Mid-segment cars - Market size and forecast 2020-2025 ($ million)
*Exhibit 35: Mid-segment cars - Year-over-year growth 2020-2025 (%)
**6.5 Market opportunity by Vehicle type
*Exhibit 36: Market opportunity by Vehicle type
***7 Customer landscape
*Exhibit 37: Customer landscape
***8 Geographic Landscape
**8.1 Geographic segmentation
*Exhibit 38: Market share by geography 2020-2025 (%)
**8.2 Geographic comparison
*Exhibit 39: Geographic comparison
**8.3 Europe - Market size and forecast 2020-2025
*Exhibit 40: Europe - Market size and forecast 2020-2025 ($ million)
*Exhibit 41: Europe - Year-over-year growth 2020-2025 (%)
**8.4 APAC - Market size and forecast 2020-2025
*Exhibit 42: APAC - Market size and forecast 2020-2025 ($ million)
*Exhibit 43: APAC - Year-over-year growth 2020-2025 (%)
**8.5 North America - Market size and forecast 2020-2025
*Exhibit 44: North America - Market size and forecast 2020-2025 ($ million)
*Exhibit 45: North America - Year-over-year growth 2020-2025 (%)
**8.6 MEA - Market size and forecast 2020-2025
*Exhibit 46: MEA - Market size and forecast 2020-2025 ($ million)
*Exhibit 47: MEA - Year-over-year growth 2020-2025 (%)
**8.7 South America - Market size and forecast 2020-2025
*Exhibit 48: South America - Market size and forecast 2020-2025 ($ million)
*Exhibit 49: South America - Year-over-year growth 2020-2025 (%)
**8.8 Key leading countries
*Exhibit 50: Key leading countries
**8.9 Market opportunity by geography
*Exhibit 51: Market opportunity by geography ($ million)
***9 Drivers, Challenges, and Trends
**9.1 Market drivers
*9.1.1 Declining average selling price of HUDs
*9.1.2 Economies of scale derived from the consumer electronics segment to rationalize cost structures in automotive display system space
*9.1.3 Increasing focus by OEMs on improving safety and convenience for drivers
**9.2 Market challenges
*9.2.1 High cost of HUDs
*9.2.2 Cyclic nature of automobile sales and production impacting HUD sales
*9.2.3 High storage space requirements for automotive HUDs
*Exhibit 52: Impact of drivers and challenges
**9.3 Market trends
*9.3.1 Introduction of new luxury vehicle segments by manufacturers
*9.3.2 Introduction of next-generation micro-display technologies to enable the advent of advanced HUDs
*9.3.3 AR HUDs to rejuvenate display space
***10 Vendor Landscape
*Exhibit 53: Vendor landscape
**10.2 Landscape disruption
*Exhibit 54: Landscape disruption
***11 Vendor Analysis
**11.1 Vendors covered
*Exhibit 56: Vendors covered
**11.2 Market positioning of vendors
*Exhibit 57: Market positioning of vendors
**11.3 3M Co.
*Exhibit 58: 3M Co. - Overview
*Exhibit 59: 3M Co. - Business segments
*Exhibit 60: 3M Co. - Key news
*Exhibit 61: 3M Co. - Key offerings
*Exhibit 62: 3M Co. - Segment focus
**11.4 Continental AG
*Exhibit 63: Continental AG - Overview
*Exhibit 64: Continental AG - Business segments
*Exhibit 65: Continental AG - Key news
*Exhibit 66: Continental AG - Key offerings
*Exhibit 67: Continental AG - Segment focus
**11.5 DENSO Corp.
*Exhibit 68: DENSO Corp. - Overview
*Exhibit 69: DENSO Corp. - Business segments
*Exhibit 70: DENSO Corp. - Key news
*Exhibit 71: DENSO Corp. - Key offerings
*Exhibit 72: DENSO Corp. - Segment focus
**11.6 HUDWAY LLC
*Exhibit 73: HUDWAY LLC - Overview
*Exhibit 74: HUDWAY LLC - Product and service
*Exhibit 75: HUDWAY LLC - Key offerings
**11.7 Nippon Seiki Co. Ltd.
*Exhibit 76: Nippon Seiki Co. Ltd. - Overview
*Exhibit 77: Nippon Seiki Co. Ltd. - Business segments
*Exhibit 78: Nippon Seiki Co. Ltd. - Key news
*Exhibit 79: Nippon Seiki Co. Ltd. - Key offerings
*Exhibit 80: Nippon Seiki Co. Ltd. - Segment focus
**11.8 Panasonic Corp.
*Exhibit 81: Panasonic Corp. - Overview
*Exhibit 82: Panasonic Corp. - Business segments
*Exhibit 83: Panasonic Corp. - Key news
*Exhibit 84: Panasonic Corp. - Key offerings
*Exhibit 85: Panasonic Corp. - Segment focus
**11.9 Texas Instruments Inc.
*Exhibit 86: Texas Instruments Inc. - Overview
*Exhibit 87: Texas Instruments Inc. - Business segments
*Exhibit 88: Texas Instruments Inc. - Key offerings
*Exhibit 89: Texas Instruments Inc. - Segment focus
**11.10 Valeo SA
*Exhibit 90: Valeo SA - Overview
*Exhibit 91: Valeo SA - Business segments
*Exhibit 92: Valeo SA - Key offerings
*Exhibit 93: Valeo SA - Segment focus
**11.11 Visteon Corp.
*Exhibit 94: Visteon Corp. - Overview
*Exhibit 95: Visteon Corp. - Business segments
*Exhibit 96: Visteon Corp. - Key news
*Exhibit 97: Visteon Corp. - Key offerings
**11.12 Yazaki Corp.
*Exhibit 98: Yazaki Corp. - Overview
*Exhibit 99: Yazaki Corp. - Product and service
*Exhibit 100: Yazaki Corp. - Key offerings
**12.1 Scope of the report
*12.1.1 Market definition
*12.1.3 Notes and caveats
**12.2 Currency conversion rates for US$
*Exhibit 101: Currency conversion rates for US$
**12.3 Research methodology
*Exhibit 102: Research Methodology
*Exhibit 103: Validation techniques employed for market sizing
*Exhibit 104: Information sources
**12.4 List of abbreviations
*Exhibit 105: List of abbreviations
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
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