The automotive navigation system market share in North America is expected to increase by 1.57 million units from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 1.99%.
This automotive navigation system market in North America research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers automotive navigation system market segmentation in North America by product (IVS and PND), type (passenger cars and commercial vehicles), and geography (US, Canada, and Mexico). The automotive navigation system market report in North America also offers information on several market vendors, including Aisin Corp., Continental AG, DENSO Corp., Faurecia SE, JVCKENWOOD Corp., Mitsubishi Electric Corp., Pioneer Corp., Renault sas, Robert Bosch GmbH, and TomTom International BV among others.
What will the Automotive Navigation System Market Size in North America be During the Forecast Period?
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Automotive Navigation System Market in North America: Key Drivers, Trends, and Challenges
The preference for onboard navigation systems over external devices is notably driving the automotive navigation system market growth in North America, although factors such as the decline in motor vehicle production may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the automotive navigation system market industry in North America. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Automotive Navigation System Market Driver in North America
One of the key factors driving growth in the automotive navigation system market is the increasing preference for onboard navigation systems over external devices. The increasing preference for using onboard navigation systems such as IVS over external devices such as smartphones will contribute to the growth of the automotive navigation system market in North America. The screens of IVS can range from 5-6 inch display in standard models and up to 17-inch display in luxury car models such as Cadillac Escalade and Tesla's Model S. The screens of smartphones can reflect sunlight glares and even blackout from overheating. However, the display of an embedded navigation system is developed in accordance with external factors such as sunlight glares, heating, and car shaking. Furthermore, the GPS receiver of an IVS has a better capacity for receiving signals from GPS satellites than a smartphone. The benefits of using onboard navigation systems while driving lead to increased preference for these systems over smartphones.
Key Automotive Navigation System Market Trend in North America
The increased usage by logistics companies is another factor supporting the automotive navigation system market share growth. The e-commerce sector in North America has been witnessing tremendous growth in recent years. Due to the growing e-commerce sector in the region, there is increased pressure on e-commerce companies to deliver their products to their customers on time. To make this possible, several e-commerce companies in the region are collaborating with logistic providers for offering business to customer (B2C) delivery. Logistics companies have been expanding their businesses and services by deploying more delivery vehicles to cater to the increased demand and growing number of orders from customers. The automotive navigation system helps logistics companies track and get insights about the estimated time of arrival (ETA) of the orders. The demand for automotive navigation systems from logistics companies has increased in recent years. Therefore, the market is expected to grow during the forecast period.
Key Automotive Navigation System Market Challenge in North America
The decline in motor vehicle production will be a major challenge for the automotive navigation system market during the forecast period. There was a slowdown in automobile production in North America in 2019 which continued in 2020 due to the COVID-19 pandemic. In 2021, many countries across the world emerged from the supply chain challenges posed due to the COVID-19 pandemic. Thus, their automotive manufacturing industries recovered as production levels improved compared to 2020. However, the slowdown continued in major motor vehicle manufacturing countries of North America, such as the US, Canada, and Mexico. For instance, in Canada, there was a decline in the production of cars and light commercial vehicles (LCVs) by 16% in 2021 compared to 2020. The country also had a decline in pro-heavy commercial vehicles (HCVs) production by 9% in 2021 compared to 2020. Similarly, the US and Mexico witnessed a decline in production of pro cars by 16% and 23%, respectively, in 2021 compared to the previous year. Thus, the slowdown in automobile production has adversely affected the regional automotive navigation system market.
This automotive navigation system market in North America analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the automotive navigation system market in North America as a part of the global automotive components and accessories market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the automotive navigation system market in North America during the forecast period.
Who are the Major Automotive Navigation System Market Vendors in North America?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
- Aisin Corp.
- Continental AG
- DENSO Corp.
- Faurecia SE
- JVCKENWOOD Corp.
- Mitsubishi Electric Corp.
- Pioneer Corp.
- Renault sas
- Robert Bosch GmbH
- TomTom International BV
This statistical study of the automotive navigation system market in North America encompasses successful business strategies deployed by the key vendors. The automotive navigation system market in North America is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
Product Insights and News
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Aisin Corp. - The company offers the manufacture of navigation systems such as LEXUS voice car navigation system and ISUZU map locator ECU for safe and comfortable mobility in the cars and societies of the future
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The automotive navigation system market in North America forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Automotive Navigation System Market in North America Value Chain Analysis
Our report provides extensive information on the value chain analysis for the automotive navigation system market in North America, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the automotive components and accessories market includes the following core components:
- Inputs
- Inbound logistics
- Operations
- Distribution and logistics
- Marketing and sales
- Service
- Industry innovation
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
Which are the Key Regions for Automotive Navigation System Market in North America?
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76% of the market’s growth will originate from the US during the forecast period. The US is the key market for automotive navigation systems in North America. Market growth in this region will be faster than the growth of the market in Mexico.
The penetration of automobiles in the US is very high due to the high purchasing power of people. This will facilitate the automotive navigation system market growth in the US over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
What are the Revenue-generating Product Segments in the Automotive Navigation System Market in North America?
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The automotive navigation system market share growth in North America by the IVS segment will be significant during the forecast period. The adoption of voice assistance technology in IVS has been growing in recent years. This helps to substitute touch-based destination entry and avoid possible distractions. These advancements are expected to contribute to the growth of the market during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the automotive navigation system market size in North America and actionable market insights on post COVID-19 impact on each segment.
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Automotive Navigation System Market Scope in North America |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 1.99% |
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Market growth 2022-2026 |
1.57 mn units |
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Market structure |
Fragmented |
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YoY growth (%) |
1.78 |
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Regional analysis |
US, Canada, and Mexico |
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Performing market contribution |
US at 76% |
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Key consumer countries |
US, China, Germany, Japan, and UK |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Aisin Corp., Continental AG, DENSO Corp., Faurecia SE, JVCKENWOOD Corp., Mitsubishi Electric Corp., Pioneer Corp., Renault sas, Robert Bosch GmbH, and TomTom International BV |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Automotive Navigation System Market Report in North America?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive automotive navigation system market growth in North America during the next five years
- Precise estimation of the automotive navigation system market size in North America and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the automotive navigation system industry in North America across US, Canada, and Mexico
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of automotive navigation system market vendors in North America
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