The automotive ventilated seats market share is expected to increase by 10.16 million units from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 4%.
The market research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the market segmentation by application (passenger cars and commercial vehicles) and geography (APAC, Europe, North America, South America, and MEA).
The automotive ventilated seats market report also offers information on several market vendors, including Adient Plc, Continental AG, ebm-papst Mulfingen GmbH & Co. KG, Faurecia SA, Gentherm Inc., Kongsberg Automotive ASA, Lear Corp., Magna International Inc., Toyota Boshoku Corp., and TS TECH Co. Ltd. among others.
Adient Plc - The company offers complete seat systems serving every major automaker around the globe, offering smart solutions that provide safety, sustainability, comfort, and style. The Americas segment of the company deals with business activities in the Americas region including North America and South America.
What will the Automotive Ventilated Seats Market Size be During the Forecast Period?

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Parent Market Analysis
Technavio categorizes the global automotive ventilated seats market as a part of the global automotive components and accessories market under the global auto components market. Our research report extensively covers external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the automotive ventilated seats market during the forecast period.
Automotive Ventilated Seats Market: Key Drivers, Trends, and Challenges
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Automotive Ventilated Seats Market Driver
- One of the key factors driving growth in the automotive ventilated seats market is the functional benefits associated with ventilated seats.
- Ventilated seats are designed to provide enhanced comfort, particularly during long journeys and warm weather conditions.
- Ventilated seats reduce the temperature of the seats and help in making long journeys more comfortable by reducing the level of fatigue and body strain significantly.
- Ventilated seats help reduce sweating and dry the moisture that is present between the seat and the body of the occupant.
- The benefits associated with ventilated seats are leading to their increased adoption in different types of vehicles, including commercial and passenger cars.
Key Automotive Ventilated Seats Market Challenge
- The disadvantages associated with automotive ventilated seats will be a major challenge for the automotive ventilated seats market during the forecast period.
- The small fans integrated within the seat cushion might sometimes fail to work, leading to system malfunctions.
- Ventilated seats might become ineffective over the course of time, which might result in insufficient cooling.
- The perforated leather material used in the ventilated seats of certain passenger vehicles is not durable enough and tends to tear, resulting in a high depreciation rate. All these disadvantages of automotive ventilated seats may hinder the growth of the global automotive ventilated seats market during the forecast period.
This automotive ventilated seats market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Automotive Ventilated Seats Market Value Chain Analysis
Our In-house experts produce extensive information on the value chain and parent market of the automotive ventilated seats market, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-to-end understanding of product insight and profit and also optimization and evaluation of business strategies. The players across the value chain include selective data and analysis from entire research findings as per the scope of the report.
Which are the Key Regions for Automotive Ventilated Seats Market?

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59% of the market’s growth will originate from APAC during the forecast period. China, Japan, and India are the key markets for automotive ventilated seats in APAC. Market growth in this region will be faster than the growth of the market in the European regions.
China, Japan, India, Australia, South Korea, Indonesia, and Thailand are some of the key leading countries contributing to the growth of the market in APAC. Most of the countries in APAC, such as China, Japan, and India, witness hot and humid climatic conditions, which is driving the demand for advanced seating functionalities, such as ventilated seats, in the region. This will facilitate the automotive ventilated seats market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
What is the Fastest-Growing Application Segment in the Automotive Ventilated Seats Market?

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The automotive ventilated seats market share growth by the passenger cars segment will be significant during the forecast period. There is intense competition prevailing among automobile manufacturers in the passenger vehicles segment. As a result of this, these manufacturers are increasingly focusing on offering differentiated products, including advanced seating features, in their vehicles.
This report provides an accurate prediction of the contribution of all the segments to the growth of the automotive ventilated seats market size and actionable market insights on the post-COVID-19 impact on each segment.
Automotive Ventilated Seats Market Scope
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Report Coverage
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Details
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Page number
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120
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Base year
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2020
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Forecast period
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2021-2025
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Growth momentum & CAGR
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Accelerate at a CAGR of 4%
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Market growth 2021-2025
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10.16 mn units
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Market structure
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Fragmented
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YoY growth (%)
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3.61
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Regional analysis
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APAC, Europe, North America, South America, and MEA
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Performing market contribution
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APAC at 59%
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Key countries
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China, US, Japan, Germany, and India
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Competitive landscape
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Leading companies, Competitive Strategies, Consumer engagement scope
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Key companies profiled
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Adient Plc, Continental AG, ebm-papst Mulfingen GmbH & Co. KG, Faurecia SA, Gentherm Inc., Kongsberg Automotive ASA, Lear Corp., Magna International Inc., Toyota Boshoku Corp., and TS TECH Co. Ltd.
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Market dynamics
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Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
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Customization purview
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If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
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What are the Key Data Covered in this Automotive Ventilated Seats Market Report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive automotive ventilated seats market growth during the next five years
- Precise estimation of the automotive ventilated seats market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behaviour
- The growth of the automotive ventilated seats market industry across APAC, Europe, North America, South America, and MEA
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive analysis of factors that will challenge the growth of automotive ventilated seats market vendors
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Executive Summary
Market Landscape
- Market ecosystem
- Value chain analysis
Market Sizing
- Market definition
- Market segment analysis
- Market size 2020
- Market outlook: Forecast for 2020 - 2025
Five Forces Analysis
- Five forces analysis
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Market Segmentation by Application
- Market segments
- Comparison by Application
- Passenger cars - Market size and forecast 2020-2025
- Commercial vehicles - Market size and forecast 2020-2025
- Market opportunity by Application
Customer landscape
Geographic Landscape
- Geographic segmentation
- Geographic comparison
- APAC - Market size and forecast 2020-2025
- Europe - Market size and forecast 2020-2025
- North America - Market size and forecast 2020-2025
- South America - Market size and forecast 2020-2025
- MEA - Market size and forecast 2020-2025
- Key leading countries
- Market opportunity by geography
- Market drivers
- Market challenges
- Market trends
Vendor Landscape
- Overview
- Vendor landscape
- Landscape disruption
Vendor Analysis
- Vendors covered
- Market positioning of vendors
- Adient Plc
- Continental AG
- ebm-papst Mulfingen GmbH & Co. KG
- Faurecia SA
- Gentherm Inc.
- Kongsberg Automotive ASA
- Lear Corp.
- Magna International Inc.
- Toyota Boshoku Corp.
- TS TECH Co. Ltd.
Appendix
- Scope of the report
- Currency conversion rates for US$
- Research methodology
- List of abbreviations