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Baby Oral Care Market by Product and Geography - Forecast and Analysis 2021-2025

  • Published: Jun 2021
  • Pages: 124
  • SKU: IRTNTR44094
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The baby oral care market share is expected to increase by USD 291.25 million from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 2.59%. The global baby oral care market report also offers information on several market vendors, including Amway Corp ., Church and Dwight Co. Inc., Colgate-Palmolive Co., Dr. Fresh LLC, GlaxoSmithKline Plc, Henkel AG & Co. KGaA, Johnson and Johnson Inc., Kao Corp., Lion Corp., and Sunstar Suisse SA among others. Furthermore, this baby oral care market research report extensively covers baby oral care market segmentation by product (baby toothpaste and baby toothbrush) and geography (Europe, North America, APAC, MEA, and South America).

What will the Baby Oral Care Market Size be During the Forecast Period?

Baby Oral Care Market Size

Download the Free Report Sample to Unlock the Global baby oral care market Size for the Forecast Period and Other Important Statistics

 

Baby Oral Care Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The growing awareness to reduce the prevalence of ECC is notably driving the global baby oral care market growth, although factors such as threat from counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the global baby oral care industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Baby Oral Care Market Driver

One of the key factors driving growth in the baby oral care market is the growing awareness to reduce the prevalence of ECC. Tooth decay in infants and toddlers is often referred to as baby bottle tooth decay or ECC. ECC is one of the most prevalent yet preventable diseases in children under the age of six. Major vendors are educating consumers about the preventive measures to avoid ECC. Colgate-Palmolive has defined various factors causing ECC on their company website and has provided preventive measures, such as regular brushing. Therefore, increasing awareness about the prevalence of ECC and preventive measures will drive the demand for baby oral care products, such as toothpaste and toothbrush, during the forecast period.

Key Baby Oral Care Market Trend

The increasing emphasis on organic products will fuel the global baby oral care market. Globally, the manufacturers and consumers of baby oral care products are emphasizing organic alternatives. The increasing popularity of organic beauty and personal care products has led baby oral care manufacturers to use natural substances in their products. The emergence of organic toothpaste and product launches are likely to be the key trends in the global baby oral care market during the forecast period. Several manufacturers offer organic toothpaste for babies. For instance, Hain Celestial offers organic under the brand Earth's Best. The company offers Earth's Best Toddler Strawberry Banana natural, which is fluoride-free and natural. Similarly, Colgate-Palmolive offers Colgate My First Fluoride-Free Toothpaste. This fluoride-free toothpaste is devoid of artificial colors and is SLS-free. Hence, the increasing emphasis on organic baby oral care products will be a key trend in the market during the forecast period.

Key Baby Oral Care Market Challenge

The threat from counterfeit products will be a major challenge for the baby oral care market during the forecast period. These counterfeit products are inferior or may pose safety risks to end-users. Consumers are often misled by these products as their manufacturers imitate the packaging and product design of well-established brands. The rise in the number of counterfeit products available in the market has led to a significant increase in the number of instances where the governments and other bodies seized counterfeit products is proving the advent of such products. The presence of counterfeit oral care products is posing a huge threat to the credibility and reputation of established brands operating in the market. Hence, the counterfeit product presence will be a major challenge that will hinder the growth of the market.

This baby oral care market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes global baby oral care market as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the global baby oral care market during the forecast period.

Who are the Major Baby Oral Care Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Amway Corp .
  • Church and Dwight Co. Inc.
  • Colgate-Palmolive Co.
  • Dr. Fresh LLC
  • GlaxoSmithKline Plc
  • Henkel AG & Co. KGaA
  • Johnson and Johnson Inc.
  • Kao Corp.
  • Lion Corp.
  • Sunstar Suisse SA

 

This statistical study of the global baby oral care market encompasses successful business strategies deployed by the key vendors. The global baby oral care market is concentrated and the vendors are deploying growth strategies such as product compliance, quality, brand, reliability, and price to compete in the market.

Product Insights and News

  • Amway Corp . - The company offers Glister Kids Toothpaste for baby oral care.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The global baby oral care market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Baby Oral Care Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the global baby oral care market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Baby Oral Care Market?

Baby Oral Care Market Market segmentation by region

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35% of the market's growth will originate from APAC during the forecast period. China is the key market for the global baby oral care market in APAC. Market growth in this region will be faster than the growth of the market in regions.

The growing awareness to reduce the prevalence of ECC will facilitate the global baby oral care market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

China and India were the worst impacted countries by the COVID-19 pandemic in 2020. Lockdowns imposed by governments disrupted the operations of many businesses. The closure of retail stores restricted the growth of the regional baby oral care market. However, the market witnessed an increase in online sales, which is likely to drive the growth of the regional market during the forecast period.

What are the Revenue-generating Product Segments in the Baby Oral Care Market?

Baby Oral Care Market Segmentation

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The baby oral care market share growth by the baby toothbrush segment will be significant during the forecast period. Baby toothpaste is exclusively manufactured for children aged between six months and six years. Globally, the penetration of baby toothpaste is high as it is used on a daily basis. The segment is driven by continuous product improvement and innovation. Moreover, the strong online distribution network of manufacturers aids segment growth.

This report provides an accurate prediction of the contribution of all the segments to the growth of the global baby oral care market size and actionable market insights on post COVID-19 impact on each segment.

 

Baby Oral Care Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 2.59%

Market growth 2021-2025

$ 291.25 million

Market structure

Concentrated

YoY growth (%)

1.71

Regional analysis

Europe, North America, APAC, MEA, and South America

Performing market contribution

APAC at 35%

Key consumer countries

US, China, UK, Germany, and France

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Amway Corp ., Church and Dwight Co. Inc., Colgate-Palmolive Co., Dr. Fresh LLC, GlaxoSmithKline Plc, Henkel AG & Co. KGaA, Johnson and Johnson Inc., Kao Corp., Lion Corp., and Sunstar Suisse SA

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Global Baby Oral Care Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive global baby oral care market growth during the next five years
  • Precise estimation of the global baby oral care market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the global baby oral care industry across Europe, North America, APAC, MEA, and South America
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of global baby oral care market vendors

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1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value chain analysis - Personal Products

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Product

    • 5.1 Market segments
      • Exhibit 15: Product - Market share 2020-2025 (%)
    • 5.2 Comparison by Product
      • Exhibit 16: Comparison by Product
    • 5.3 Baby toothpaste - Market size and forecast 2020-2025
      • Exhibit 17: Baby toothpaste - Market size and forecast 2020-2025 ($ million)
      • Exhibit 18: Baby toothpaste - Year-over-year growth 2020-2025 (%)
    • 5.4 Baby toothbrush - Market size and forecast 2020-2025
      • Exhibit 19: Baby toothbrush - Market size and forecast 2020-2025 ($ million)
      • Exhibit 20: Baby toothbrush - Year-over-year growth 2020-2025 (%)
    • 5.5 Market opportunity by Product
      • Exhibit 21: Market opportunity by Product

    6 Customer landscape

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 23: Market share by geography 2020-2025 (%)
    • 7.2 Geographic comparison
      • Exhibit 24: Geographic comparison
    • 7.3 Europe - Market size and forecast 2020-2025
      • Exhibit 25: Europe - Market size and forecast 2020-2025 ($ million)
      • Exhibit 26: Europe - Year-over-year growth 2020-2025 (%)
    • 7.4 North America - Market size and forecast 2020-2025
      • Exhibit 27: North America - Market size and forecast 2020-2025 ($ million)
      • Exhibit 28: North America - Year-over-year growth 2020-2025 (%)
    • 7.5 APAC - Market size and forecast 2020-2025
      • Exhibit 29: APAC - Market size and forecast 2020-2025 ($ million)
      • Exhibit 30: APAC - Year-over-year growth 2020-2025 (%)
    • 7.6 MEA - Market size and forecast 2020-2025
      • Exhibit 31: MEA - Market size and forecast 2020-2025 ($ million)
      • Exhibit 32: MEA - Year-over-year growth 2020-2025 (%)
    • 7.7 South America - Market size and forecast 2020-2025
      • Exhibit 33: South America - Market size and forecast 2020-2025 ($ million)
      • Exhibit 34: South America - Year-over-year growth 2020-2025 (%)
    • 7.8 Key leading countries
      • Exhibit 35: Key leading countries
    • 7.9 Market opportunity by geography
      • Exhibit 36: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • Exhibit 37: Impact of drivers and challenges
      • 8.3 Market trends

        9 Vendor Landscape

        • 9.1 Competitive scenario
          • 9.2 Vendor landscape
            • Exhibit 38: Vendor landscape
          • 9.3 Landscape disruption
            • Exhibit 39: Landscape disruption
            • Exhibit 40: Industry risks

          10 Vendor Analysis

          • 10.1 Vendors covered
            • Exhibit 41: Vendors covered
          • 10.2 Market positioning of vendors
            • Exhibit 42: Market positioning of vendors
          • 10.3 Amway Corp.
            • 10.4 Church and Dwight Co. Inc.
              • Exhibit 48: Church and Dwight Co. Inc. - Overview
              • Exhibit 49: Church and Dwight Co. Inc. - Business segments
              • Exhibit 50: Church & Dwight Co. Inc. -Key news
              • Exhibit 51: Church and Dwight Co. Inc. - Key offerings
              • Exhibit 52: Church and Dwight Co. Inc. - Segment focus
            • 10.5 Colgate-Palmolive Co.
              • Exhibit 53: Colgate-Palmolive Co. - Overview
              • Exhibit 54: Colgate-Palmolive Co. - Business segments
              • Exhibit 55: Colgate-Palmolive Co. -Key news
              • Exhibit 56: Colgate-Palmolive Co. - Key offerings
              • Exhibit 57: Colgate-Palmolive Co. - Segment focus
            • 10.6 Dr. Fresh LLC
              • Exhibit 58: Dr. Fresh LLC - Overview
              • Exhibit 59: Dr. Fresh LLC - Product and service
              • Exhibit 60: Dr. Fresh LLC - Key offerings
            • 10.7 GlaxoSmithKline Plc
              • Exhibit 61: GlaxoSmithKline Plc - Overview
              • Exhibit 62: GlaxoSmithKline Plc - Business segments
              • Exhibit 63: GlaxoSmithKline Plc-Key news
              • Exhibit 64: GlaxoSmithKline Plc - Key offerings
              • Exhibit 65: GlaxoSmithKline Plc - Segment focus
            • 10.8 Henkel AG & Co. KGaA
              • Exhibit 66: Henkel AG & Co. KGaA - Overview
              • Exhibit 67: Henkel AG & Co. KGaA - Business segments
              • Exhibit 68: Henkel AG & Co. KGaA- Key news
              • Exhibit 69: Henkel AG & Co. KGaA - Key offerings
              • Exhibit 70: Henkel AG & Co. KGaA - Segment focus
            • 10.9 Johnson and Johnson Inc.
              • Exhibit 71: Johnson and Johnson Inc. - Overview
              • Exhibit 72: Johnson and Johnson Inc. - Business segments
              • Exhibit 73: Johnson & Johnson- Key news
              • Exhibit 74: Johnson and Johnson Inc. - Key offerings
              • Exhibit 75: Johnson and Johnson Inc. - Segment focus
            • 10.10 Kao Corp.
              • Exhibit 76: Kao Corp. - Overview
              • Exhibit 77: Kao Corp. - Business segments
              • Exhibit 78: Kao Corp.-Key news
              • Exhibit 79: Kao Corp. - Key offerings
              • Exhibit 80: Kao Corp. - Segment focus
            • 10.11 Lion Corp.
              • Exhibit 81: Lion Corp. - Overview
              • Exhibit 82: Lion Corp. - Business segments
              • Exhibit 83: Lion Corp. - Key offerings
              • Exhibit 84: Lion Corp. - Segment focus
            • 10.12 Sunstar Suisse SA
              • Exhibit 85: Sunstar Suisse SA - Overview
              • Exhibit 86: Sunstar Suisse SA - Business segments
              • Exhibit 87: Sunstar Suisse SA - Key offerings
              • Exhibit 88: Sunstar Suisse SA - Segment focus

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Currency conversion rates for US$
                • Exhibit 89: Currency conversion rates for US$
              • 11.3 Research methodology
                • Exhibit 90: Research Methodology
                • Exhibit 91: Validation techniques employed for market sizing
                • Exhibit 92: Information sources
              • 11.4 List of abbreviations
                • Exhibit 93: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Global baby oral care market market growth will increase by $291.25 mn during 2021-2025.
              The global baby oral care market market is expected to grow at a CAGR of 2.59% during 2021-2025.
              Technavio has segmented the global baby oral care market market by product (baby toothpaste and baby toothbrush) and geographic (Europe, North America, APAC, MEA, South America, Europe, North America, APAC, MEA, and South America).
              Amway Corp ., Church and Dwight Co. Inc., Colgate-Palmolive Co., Dr. Fresh LLC, GlaxoSmithKline Plc, Henkel AG & Co. KGaA, Johnson and Johnson Inc., Kao Corp., Lion Corp., Sunstar Suisse SA are a few of the key vendors in the global baby oral care market market.
              APAC will register the highest growth rate of 35% among the other regions. Therefore, the global baby oral care market market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the global baby oral care market market growth are:
              • growing awareness to reduce the prevalence of ECC
              • Increasing emphasis on organic products
              The global baby oral care market market vendors should focus on grabbing business opportunities from the baby toothpaste segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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              • Detailed vendors report with competitive landscape
              • Covid-19 impact and recovery analysis
              • Data on revenue-generating market segments
              • Details on the market shares of various regions
              • Five-force market analysis

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