Bakery Market in Japan - Forecast, and Market Analysis 2015-2019

  • Published: Aug 2015
  • Pages: 66
  • SKU: IRTNTR6569

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Market landscape of bakery products in Japan

The bakery market in Japan is expected to see a slow but steady growth, reaching a market size of $28 billion until 2019. Changing lifestyles and an increase in the number of product offerings are the key factors driving the bakery market in Japan.

Valued at over 2.50 tons in terms of volumes in 2014, the market research indicates a steady rise in the consumption of baked goods, biscuits, and cereals during the forecast period. Growing awareness about health benefits has made consumers in Japan shift to gluten-free organic products. Bread and cakes made from whole grains are also emerging as a popular choice for health-conscious Japanese consumers. To fulfil changing consumer needs, vendors are undertaking radical diversification of product categories.

Key market trends of the bakery market in Japan

The demand for premium quality goods in the Japanese market is on the rise. Yamazaki, a leading vendor in Japan, launched a new brand of premium quality pastries called Oishi Kashipan, which has become hugely successful in the market. Other vendors too are likely to introduce similar products during the forecast period.

Japan is witnessing a shift from traditional breakfast to more easy, ready to eat, and nutritious bakery variants. Granola, a healthy diet option with proper nutrients and vitamins is emerging as a popular choice. Before the introduction of granola, cereals did not have a widespread demand in Japan. Calorie control measures by bakery manufacturers in Japan will continue to gain momentum in this market.

Market segmentation of the bakery market in Japan by product type

  • Biscuits
  • Cereals
  • Baked goods

The baked food category accounts for a majority share of the market. This segment is further classified into breads, cakes and pastries. The rising popularity of premium bakery products among the elderly has resulted in the growth of the segment. The biscuits segment was valued at a little over $ 4 billion in terms of revenue in 2014, but it is expected to witness a slow growth rate during the forecast period. Ezaki Glico emerged as leading player of the biscuit segment in 2014. The company’s most popular biscuit brands in Japan include Pocky, Collon, and Bisco.

Among the overall bakery segment, the cereals market is expected to have the highest growth compared to the other two segments. This market is further sub segmented into children’s breakfast, and family breakfast and hot cereals. The growth of the market is attributed to the high adoption of granola in the Japanese society.

Vendor landscape for the bakery market in Japan                       

The bakery market in Japan includes local and international players. The competition among vendors is based on the quality of the products, the brand value, pricing, shelf life, etc. The competition in the bakery market is likely to build up due to the customization and improvements in technology as well as the end product.

The five leading vendors of the bakery market in Japan include: -

  • Yamazaki
  • Shikishima
  • Fuji Baking
  • Bourbon
  • Ezaki Glico

The leading companies hold close to 35% of the market share of the bakery market in Japan. The major source of the distribution includes grocery retail that consists of supermarkets and convenience stores. The leading players in this market also figure as prominent players with large revenues in the global bakery market.

Other sections of the report include an analysis of the following

  • Comparative analysis of retail sales in Japan with the other leading world economies
  • Packaged food retail sales in Japan
  • Key drivers, challenges, and trends and their impact on the bakery market in Japan
  • Five forces analysis of the bakery market in Japan
  • SWOT analysis of the leading companies in the bakery market in Japan

Related reports

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Leading Bakery Products Market Worldwide
07. Packaged Food Retail Sales by Category in Japan
08. Market Landscape
08.1 Market Overview
08.2 Market Size and Forecast
08.2.1 By Revenue:
08.2.2 By Volume:
08.3 Five Forces Analysis
09. Market Segmentation by Product
09.1 Bakery Market in Japan 2014-2019
09.1.1 Bakery Market in Japan by Product Segmentation 2014
09.2 Baked Foods Market in Japan 2014-2019
09.2.1 Market Size and Forecast
09.2.2 Baked foods segmentation by product in Japan
09.3 Biscuits market in Japan 2014-2019
09.3.1 Market Size and Forecast
09.3.2 Biscuits Segmentation by Product in Japan
09.4 Cereals Market in Japan 2014-2019
09.4.1 Market Size and Forecast
09.4.2 Cereals Market Segmentation by Product in Japan
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.2 Market Share Analysis 2014
17.2.1 Major Vendors in Baked Goods Market 2014
17.2.2 Major Vendors in Biscuit Market 2014
17.2.3 Major vendors in Cereals Market 2014
17.3 Other Prominent Vendors
18. Key Vendor Analysis
18.1 Bourbon
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 SWOT Analysis
18.2 Ezaki Glico
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Business Segmentation by Revenue 2014
18.2.4 Geographical Segmentation by Revenue 2014
18.2.5 Business Strategy
18.2.6 Recent Developments
18.2.7 SWOT Analysis
18.3 Fuji Baking
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 SWOT Analysis
18.4 Pasco Shikishima
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 SWOT Analysis
18.5 Yamazaki Baking
18.5.1 Key Facts
18.5.2 Business Overview
18.5.3 Business Segmentation
18.5.4 Business Segmentation by Revenue 2013 and 2014
18.5.5 SWOT Analysis

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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