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Beverage Packaging Market in Europe 2017-2021

  • Published: Oct 2017
  • Pages: 77
  • SKU: IRTNTR15470
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This market research study identifies Amcor, Ball, Crown Holdings, and Owens-Illinois as the leading players in the beverage packaging market in Europe. A comprehensive analysis of this market is also presented by material type (plastic, glass, and metal types) and by geography (Western Europe and Eastern Europe).

Overview of the beverage packaging market in Europe

Functional beverages include products such as sports drinks, ready-to-drink (RTD) teas, energy drinks, enhanced water, enhanced fruit drinks, and soy drinks. These drinks contain ingredients like vitamins, herbs, minerals, amino acids, as well as raw fruits or vegetables. Research analysis on the beverage packaging market in Europe identifies that the rising demand for packaging of functional beverages will be one of the major factors that will have a positive impact on the growth of the market. The increasing purchase volume of functional beverages is motivating vendors to package these products in attractive packages to pull in more customers. Also, packaging materials help in increasing the shelf life of food packaging supplies. The rising preference for bio-degradable plastic packaging, lightweight packaging, on-the-go packs for beverages, and sustainable packaging will further boost the adoption of beverage packaging materials in Europe. Technavio’s market research analysts predict that this global market will post a revenue of close to USD 29 billion by 2021.

The innovation of lightweight packaging is witnessed as one of the key trends that will boost growth in the beverage packaging market in Europe during the estimated period. The lightweight packaging reduces the cost of transportation of products. Also, the increasing focus on promoting environmental sustainability across the supply chain is encouraging beverage manufacturers to reduce the weight of the packaging materials. For instance, Bonfire Wines is adopting pouches over bottles for wine packaging and this reduces the carbon footprint by 70%-80%. 

Competitive landscape and key vendors

The beverage packaging market in Europe is highly fragmented and characterized by the presence of numerous local as well as international vendors. These vendors are increasingly competing against each other based on factors such as the product differentiation, pricing, and product portfolios. Packaging companies are trying to sustain their position in the market by adopting effective marketing and promotion strategies.

Key vendors in this market are -

  • Amcor
  • Ball
  • Crown Holdings
  • Owens-Illinois

Other prominent vendors in the market include Allied Glass Containers, AptarGroup, Ardagh, Can-Pack, CCL Industries, CKS Packaging, Mondi Group, Plastipak Holdings, Inc., Printpack, Promens, Saint-Gobain, Silgan Holdings, and Sonoco.

Segmentation by material type and analysis of the beverage packaging market in Europe

  • Plastic
  • Glass
  • Metal

The plastic beverage packaging materials segment accounted for the majority market share during 2016 and will continue to grow for the next four years. The demand for packaging materials is increasing due to the rising preference for packaging of premium beer. This in turn, will support the adoption of plastic beverage packaging supplies in Europe. Also, plastics are lightweight in comparison to glass. As a result, the reduced weight of plastic bottles results in cost savings. This is encouraging vendors to use plastic bottles for packaging.

Segmentation by geography and analysis of the beverage packaging market in Europe

  • Western Europe
  • Eastern Europe

The increasing popularity of beverage cans and polyethylene terephthalate (PET) is resulting in a reduced adoption of glass bottles in the western Europe region. Also, the demand for beverage packaging is increasing due to the growing preference for healthy drinks among consumers. This in turn, will compel vendors to invent and innovate attractive packaging shapes, sizes, and designs to attract more consumers.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the beverage packaging market in Europe?
  • What are the key market trends impacting the growth of the beverage packaging market in Europe?
  • What are the challenges to market growth?
  • Who are the key vendors in the beverage packaging market in Europe?
  • What are the market opportunities and threats faced by the vendors in the beverage packaging market in Europe?
  • What are the trending factors influencing the market shares of Western Europe and Eastern Europe?
  • What are the key outcomes of the five forces analysis of the beverage packaging market in Europe?

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PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: INTRODUCTION

  • Market outline

PART 05: MARKET LANDSCAPE

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: MARKET SEGMENTATION BY MATERIAL TYPE

  • Beverage packaging market in Europe by material type
  • Beverage packaging market in Europe by plastic
  • Beverage packaging market in Europe by glass
  • Beverage packaging market in Europe by metal

PART 07: REGIONAL LANDSCAPE

  • Geographical segmentation
  • Western Europe – market size and forecast
  • Eastern Europe – market size and forecast
  • Key leading countries
  • Market opportunity

PART 08: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 09: MARKET TRENDS

  • Innovation of lightweight packaging
  • Use of automation and robotics in beverage packaging
  • Market consolidation
  • Demand for aesthetic appeal in packaging

PART 10: VENDOR LANDSCAPE

  • Competitive scenario
  • Amcor
  • Ball
  • Crown Holdings
  • Owens-Illinois
  • Other prominent vendors

PART 11: APPENDIX

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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