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This market research study provides a detailed segmentation of the fantasy sports market in Brazil by product (fantasy soccer, fantasy basketball, fantasy baseball, fantasy football, and others). It also presents an analysis of the key drivers and challenges that influence market growth. The top vendors analyzed in this industry research report are DraftKings, Yahoo, CBS, and FanDuel.
Technavio’s analyst predicts the fantasy sports market in Brazil to grow at a steady CAGR of nearly 20% by 2020. Fantasy sports allow individuals to have direct control over the operations of a team. They enable individuals to act as general managers, franchise owners, or coaches by structuring and drafting their team of real players. They also provide end-users the freedom to structure the starting rosters of the athletes playing for them. These sports play a pivotal role in promoting social interaction. These games provide a platform for end-users to interact with their friends and colleagues while engaging in their favorite leisure activity. These factors are expected to boost market growth during the forecast period.
In this market study report, analysts have estimated factors like the rise in launches of fantasy sports mobile applications to impel the prospects for market growth until the end of the forecast period. The rising popularity of fantasy sports in Brazil has led to the development of several fantasy sports mobile apps. These applications help in keeping the participants constantly in touch with the game by providing the latest updates and news. Leading fantasy sports startups such as DraftKings and FanDuel are spending heavily on increasing their market presence. Factors such as heavy expenditure on advertising will, in turn, spur the fantasy sports market until the end of 2020.
In 2015, the fantasy soccer segment dominated this market and accounted for a market share of nearly 62%. Soccer is more than just a sport in Brazil and is widely played and followed irrespective of gender, age, or economic status. Factors such as the popularity of football and rising internet penetration in the country will aid in the growth of this market segment. Additionally, with a surge in the number of viewers on different mediums like the Internet, the participation in fantasy soccer in Brazil is anticipated to rise during the forecast period.
The fantasy sports market in Brazil is extremely dynamic owing to the presence of well-diversified vendors. Moreover, international players have increased their presence in the market, and the competition is expected to intensify further with an increase in product and service extensions, technological innovations, and M&A.
Key vendors in this market are -
Other prominent vendors analyzed in this industry research report areBallr, Bovada, Fantasy Aces, Fantasy Feud, Fantrax, and Hattrick.org.
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Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
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