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The broadcasting equipment market share is expected to increase by USD 3.51 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 9.29%.
This market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by application (TV and radio) and geography (North America, APAC, Europe, MEA, and South America). The market report also offers information on several market vendors, including AvL Technologies, Belden Inc., Cisco Systems Inc., Clyde Broadcast, CommScope Holding Co. Inc., Evertz Technologies Ltd., EVS Broadcast Equipment SA, Harmonic Inc., Sencore, and Telefonaktiebolaget LM Ericsson among others.
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Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The transition from analogue to digital broadcasting is notably driving the market growth, although factors such as the higher cost of broadcasting equipment may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the broadcasting equipment industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Market Driver
The transition from analogue to digital broadcasting is another factor driving the global market share growth. Analog broadcasting uses analogue signals to transmit the audio-video transition. It does not reproduce original programming. It produces a lower quality picture than the original and deteriorates over long distances. The picture produced is unclear, the background is mostly blurred, and the sound has a low-frequency response. On the other hand, digital broadcasting has more potential benefits and can fit multiple channels into a signal analogue channel. It has high image quality, sophisticated functions, the convergence of broadcasting with other media, and efficient spectrum utilization. Moreover, in digital broadcasting, the bit errors caused by disturbances on the transmission path can be corrected by using error correction techniques. Therefore, the transition from analogue to digital broadcasting is driving the global market, as people prefer equipment that provides better picture quality and features.
Key Market Trend
The increasing number of pay-TV subscribers is another factor supporting the global market share growth. Pay TV offers subscription-based TV services. Pay TV offers new platforms based on satellite and cable distribution technologies, coupled with wider options of content, thereby driving the market. Moreover, it provides a large number of choices to the subscribers for selecting the channels. Furthermore, digitalization is expected to increase the subscription of Pay TV. This, in turn, is expected to propel the growth of the global market during the forecast period.
Key Market Challenge
The higher cost of broadcasting equipment will be a major challenge for the global market share growth during the forecast period. The price of broadcasting equipment is high and is not affordable for most of users. For instance, the price of Blackmagic Design ATEM Television Studio Pro HD Live Production Switcher, an 8-input live production switcher with an integrated control panel, is $2,295. Similarly, the price of FM transmitter wireless radio broadcast equipment is $1,800. However, customers purchase broadcasting equipment due to its advanced features. Essentially, this will serve as a hindrance to the market.
This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Technavio categorizes the global broadcasting equipment market as part of the global communications equipment market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the market encompasses successful business strategies deployed by the key vendors. The market is fragmented and the vendors are deploying growth strategies such as organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the global communications equipment market includes the following core components:
The report has further elucidated other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Application
6 Customer landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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