Business Etiquette Training Market in APAC 2017-2021

This industry research report identifies Académie de Bernadac, Etiquette & Image International, Pria Warrick Finishing Academy, Suneeta Kanga, and The Standard Companion as the key vendors in the business etiquette training market in APAC. This industry research report also presents a competitive analysis of the market by product type (customized and proprietary) and by learning model (classroom and online).

Business etiquette training market forecast in APAC

According to the business etiquette training market analysis, research analysts at Technavio predict that the business etiquette training market in APAC will grow steadily at a CAGR of more than 16% by 2021. This market research analysis identifies the awareness on the different regional requirement as one of the primary growth factors for this market. Due to the impact of globalization, the companies have the need to gain a competitive advantage in the market by enhancing the skills of their employees and by providing adequate training. The companies are increasing their training budget and have allotted a structured routine for training and skill development. Instances of changes in job responsibilities and duties increasingly demand etiquette skill development. Unawareness on the regional variations in the manner of greeting and addressing followed in different countries can negatively impact an organization’s business opportunities.

The changing business dynamics is one of the key trends behind the growth of the business etiquette training market in APAC. The client meetings format for client acquisition and retention has undergone a change and has increased the demand for training on personal and professional etiquettes as well as on dining etiquettes and conversing etiquettes. Each region has a various set of etiquettes and it has become mandatory for the employees to be proficient in various forms of etiquettes such as table etiquettes, dining etiquettes, phone etiquettes, e-mail etiquettes, and net etiquettes. Companies must train employees on the various forms of etiquette to ensure a lasting positive information.

Competitive landscape and key vendors

The market is highly competitive and fragmented due to the presence of many regional vendors and individual trainers. The vendors in the market offer similar products and their performance depend on market conditions and industrial development. The competition among the market players will further intensify due to the increase in service extensions and technological innovations.

The leading vendors in the market are -

• Académie de Bernadac
• Etiquette & Image International
• Pria Warrick Finishing Academy,
• Suneeta Kanga
• The Standard Companion

The other prominent vendors in the market are Institute Sarita, Image Consulting Business Institute, Ecole Solitaire, Cegos, Styl. Inc Image Management Consultant, Protocol Academy, Professional Development Training, The Australian School of Etiquette, The Good Manners Company, TMAC Indonesia, Communicaid, Imago Image, and Princeton Academy.

Segmentation by product type and analysis of the business etiquette training market in APAC

• Customized
• Proprietary

Based on the business etiquette training market insights, customized training is highly preferred by companies as the course content is customized according to the specific needs of the company. A company partners with a business etiquette training vendor that provides training based on the needs of the company and focuses extremely on skill development. The customized segment will account for the major shares of the business etiquette training market in APAC throughout the forecast period.

Segmentation by learning model and analysis of the business etiquette training market in APAC

• Classroom
• Online

Classroom learning is preferred by companies due to their increasing preference for in-house training as this method enables the companies to monitor the performance of the employees and gauge their improvement. The employees face a more realistic and practical mode of learning due to the personal interaction.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the business etiquette training market in APAC?
• What are the key market trends impacting the growth of the business etiquette training market in APAC?
• What are the challenges to market growth?
• Who are the key vendors in the business etiquette training market in APAC?
• What are the market opportunities and threats faced by the vendors in the business etiquette training market in APAC?
• What are the key outcomes of the five forces analysis of the business etiquette training market in APAC?

Technavio also offers customization on reports based on specific client requirement.