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The caffeine-based drinks market share is expected to increase by USD 194.28 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 7.55%.
This caffeine-based drinks market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers caffeine-based drinks market segmentation by product (carbonated drinks, energy drinks, RTD coffee, and others) and geography (APAC, North America, Europe, South America, and Middle East and Africa). The caffeine-based drinks market report also offers information on several market vendors, including Amway Corp., AriZona Beverages USA LLC, Arla Foods amba, Asahi Group Holdings Ltd., AVT Natural Products Ltd., Bawls Acquisition LLC, Clear Cut Phocus LLC, Double D Beverage Co., Enerzal, Herbalife Nutrition Ltd., HighBrewCoffee, Keurig Dr Pepper Inc., La Colombe Coffee Roasters, Monster Energy Co., Nestle SA, PepsiCo Inc., Red Bull GmbH, Starbucks Co., Suntory Holdings Ltd., and The coca cola co. among others.
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The increasing urbanization and changing lifestyles is notably driving the caffeine-based drinks market growth, although factors such as stringent regulations may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the caffeine-based drinks industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Caffeine-based Drinks Market Driver
The increasing urbanization and changing lifestyles is one of the key drivers supporting the caffeine-based drinks market growth. Hectic work schedules and long work hours compel consumers to seek on-the-go beverages that can instantly energize them, thereby increasing the demand for caffeine-based drinks. Caffeine boosts the effects of the neurotransmitters such as serotonin, dopamine, and acetylcholine. It also increases the release of catecholamines that can make the heart beat faster, send more blood to muscles, and force the liver to release sugar into the bloodstream for energy. Energy drinks that contain caffeine also help to cope with long and tedious hours at work. Such factors will drive the caffeine-based drinks market growth during the forecast period.
Key Caffeine-based Drinks Market Trend
Increasing marketing and promotional activities is one of the key caffeine-based drinks market trends that is contributing to the market growth. For instance, the marketing strategy of Red Bull is different from other players. It involves the association of the brand with various sports events and teams by sponsoring them. People look up to their favorite sportspersons, teams, and celebrities and use the products they promote. Thus, vendors, like Red Bull and Monster Beverage Corporation, through these promotional activities, try to convince consumers to adopt products used by their favorite sportspersons, teams, and celebrities. Several players are following in the footsteps of these large vendors. Apart from the association with sports teams, vendors are also focusing on the millennial population as it is the major customer segment for energy drinks. Such initiations by vendors will boost the market growth during the forecast period.
Key Caffeine-based Drinks Market Challenge
Stringent regulations is one of the factors hindering the caffeine-based drinks market growth. For instance, in the European Union, the EU Food Information Regulation requires specific labeling for high-caffeine drinks and foods that have added caffeine. Drinks that contain caffeine over 150 mg per liter are required to state that they have high caffeine content and are not recommended for children or pregnant or breastfeeding women on the label. Similarly, in the US, according to the Food and Drug Administration (FDA), the caffeine content in caffeine-based products or drinks must be .02% or lower to be considered safe. However, the rules related to caffeine vary between countries, which makes adhering to the regulations of various governing bodies difficult for players operating in different countries. These factors will limit the caffeine-based drinks market growth during the forecast period.
This caffeine-based drinks market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global caffeine-based drinks market as a part of the global soft drinks market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the caffeine-based drinks market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the caffeine-based drinks market encompasses successful business strategies deployed by the key vendors. The caffeine-based drinks market is fragmented and the vendors are deploying growth strategies such as quality, price, service, brand image, distribution, and marketing to compete in the market.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The caffeine-based drinks market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the caffeine-based drinks market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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38% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for caffeine-based drinks in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The increasing penetration of the internet and the growing trend of online shopping will facilitate the caffeine-based drinks market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The outbreak of COVID-19 affected trading in countries such as China and India, owing to economic downturns and disruptions in supply chains. However, the recovery of economies from the COVID-19 crisis and the resumption of import-export activities are anticipated to propel market growth during the forecast period.
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The caffeine-based drinks market share growth in the carbonated drinks segment will be significant during the forecast period. Popular carbonated beverages of brands such as Pepsi and Coca-Cola contain caffeine. Although they are popular, their demand is gradually declining due to increasing health consciousness. The awareness of the harmful effects of ingredients such as high-fructose corn syrup (HFCS) and other sweeteners used in these drinks is hampering the growth of this segment. However, the introduction of new flavors in carbonated beverages will help the market grow during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the caffeine-based drinks market size and actionable market insights on the post-COVID-19 impact on each segment.
Caffeine-based Drinks Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.55% |
Market growth 2022-2026 |
$ 194.28 billion |
Market structure |
Fragmented |
YoY growth (%) |
6.67 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 38% |
Key consumer countries |
US, Canada, China, Japan, and Germany |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Amway Corp., AriZona Beverages USA LLC, Arla Foods amba, Asahi Group Holdings Ltd., AVT Natural Products Ltd., Bawls Acquisition LLC, Clear Cut Phocus LLC, Double D Beverage Co., Enerzal, Herbalife Nutrition Ltd., HighBrewCoffee, Keurig Dr Pepper Inc., La Colombe Coffee Roasters, Monster Energy Co., Nestle SA, PepsiCo Inc., Red Bull GmbH, Starbucks Co., Suntory Holdings Ltd., and The coca cola co. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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