Cake Mix Market in the US 2017-2021

Overview of the cake mix market in the US

According to Technavio’s research analysis, the growing consumer indulgence in cakes will be one of the major factors that will have a positive impact on the growth of the the cake mix market in the US till 2021. With the growing consumer preference towards indulging in experiences across texture, flavor, and color, there is an increasing demand for cake mix flavors such as vanilla, chocolate, red velvet, banana, and lemon. Moreover, since the indulgence factors is mainly associated with creaminess, sweetness, and richness of food products, there is a steady demand for premium food products such as cakes, cupcakes, and pastries. This, coupled with the grwoign demand for ready-to-eat food will subsequently drive the need for different flavors of cake mixes, fueling the market’s growth prospects. Our market research analysts predict that this market will register a revenue of almost 744 million by 2021.

To improve their revenue share, the vendors in the cake mix market in the US are focusing on adopting various marketing techniques through various communication channels such as magazines, newspaper, and social media. Moreover, to create the demand for cake mixes, manufacturers are also focusing on developing innovative advertising campaigns that will promote the consumption of cakes.

Competitive landscape and key vendors

The cake mix market in the US consists of several manufacturers and is quite competitive. To improve their market share, the vendors are constantly focusing on distinguishing their products from their competitors’ in terms of flavors and packaging. Furthermore, they are also concentrating on introducing new organic cake mixes and gluten-free blends to gain a competitive advantage over the other players.

The leading vendors in the market are –

• Dr. August Oetker KG
• General Mills
• Hain Celestial
• Hodgson Mill
• Pinnacle Foods

The other prominent vendors in the market are Better Batter Gluten Free Flour, Bob’s Red Mill Natural Foods, Continental Mills, Chelsea Milling, Dawn Food Products, Ghirardelli Chocolate, It's Wholesome, Kenyon Corn Meal, King Arthur Flour, Martha White, Naturally Nora, Paleo Baking, and Weisenberger Mills.

Segmentation by flavors and analysis of the cake mix market in the US

• Chocolate
• Vanilla
• Strawberry
• Lemon
• Pineapple

During 2016, the chocolate flavor segment accounted for the major share of the cake mix market in the US. The introduction of a number of chocolate flavored products and its increased preferance due to its sweet essence, will drive the growth of this industry segment in the coming years.

Segmentation by distribution channel and analysis of the cake mix market in the US

• Foodservice
• Retail

Accoroding to this market research report, the foodservice distribution channel accounted for the maximum sales of the cake mixes in the US during 2016. The increased customer preference to consume cake mix products such as cakes and cupcakes from commercial outlets such as restaurants, clubs, and commercial bakeries will drive the growth prospects of the cake mix market in the US through this distribution channel.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the cake mix market in the US?
• What are the key market trends impacting the growth of the cake mix market in the US?
• What are the challenges to market growth?
• Who are the key vendors in the cake mix market in the US?
• What are the market opportunities and threats faced by the vendors in the cake mix market in the US?
• Trending factors influencing the market shares of the US.
• What are the key outcomes of the five forces analysis of the cake mix market in the US?

Technavio also offers customization on reports based on specific client requirement.