Car Air Purifier Market Analysis Europe, APAC, North America, South America, Middle East and Africa - China, US, Germany, Japan, UK - Size and Forecast 2024-2028

Car Air Purifier Market Size 2024-2028

The global car air purifier market size is estimated to grow by USD 1.05 billion at CAGR of 8.99% between 2023 and 2028. The market's growth hinges on several factors, such as technological innovation driving product premiumization, rising air pollution in urban areas, and a growing emphasis on in-cabin comfort. Leading contributors to this market expansion include China, the US, Germany, Japan, and the UK. As air quality concerns heighten in densely populated regions, the demand for advanced in-cabin air filtration and comfort technologies surges. Additionally, continuous advancements in technology are elevating product quality, further propelling market growth across these key countries.

What will be the Size of the Market During the Forecast Period?

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Market Segmentation

Market Product Analysis 

The counter-up segment is estimated to witness significant growth during the forecast period. This can be referred to as those set-ups that are placed on the top of the dashboard of the car and can be removed as and when needed. This segment usually come up with an in-built refill package that can be operated with different flavors and fragrances.

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The counter-up segment was the largest segment and was valued at USD 1.37 billion in 2018. These kinds of purifiers can also be put on the vents of air conditioners. There is a growing popularity of countertop among customers as they can be they are easy to assemble and dismantle. The market encompasses technologically advanced solutions for eliminating airborne contaminants in vehicles. These devices utilize UV-C technology and Activated Carbon technology to neutralize harmful gases. Rapid urbanization and increasing pollution levels have driven the demand for air purification technologies in both premium and technologically advanced vehicles. Environmental regulations and emission standards have become stricter, leading to the integration in automobiles. The market exhibits a sustainable CAGR, with offerings including HEPA filters, Hybrid type, and HEPA technology. A French automotive supplier, Lumileds, employs ultravtravels{o UV light from Lumileds to enhance the performance of air purifiers. Refill packages consist of sodium carbonate and soda ash, commonly used in glass manufacturing, detergents, cleaning products, chemicals, pulp and paper, and the Solvay process. Carbon dioxide emissions are minimized through energy-efficient and green chemistry techniques. UV-C technology neutralizes airborne contaminants, while Activated Carbon technology eliminates harmful gases.

Additionally, these are available in different flavors such as flavors of fragrances and designs as per the preference of the consumer. Some of the key regions with a high market share of this segment include developed regions of North America and Europe and the developing economies of APAC, MEA, and South America. Hence, these factors will drive the growth of this segment which in turn will fuel the global market growth during the forecast period.

Market Technology Analysis 

Based on technology, HEPA filters held the largest market share. HEPA filters are designed to target much smaller pollutants and particles. These particles are trapped through a combination of the following three mechanisms: interception, impaction, and diffusion. Indoor air quality in vehicles is a significant concern due to the presence of pollutants such as dust, allergens, bacteria, and odors from air pollution. The automotive industry focuses on enhancing the passenger experience and ensuring safety during commutes and travel. Advanced technologies, including HEPA filters, sensor technologies, and smart connectivity features, are employed to address health consciousness and regulatory standards. HEPA filters, with their small fiber diameters and minute gaps, effectively trap pollutants through interception, impaction, and diffusion mechanisms. Automakers and automotive suppliers offer various product options, including standalone purifiers, OEM, and aftermarket solutions. The HEPA filter technology in the global CAP market is expected to be the leading segment during 2024-28 and hence, drive the growth of the market in focus during the forecast period.

Region Analysis

APAC is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Europe is expected to be the key contributing region for the market during the forecast period. The growth will mainly be driven due to the presence of a large number of private cars owned by private individuals. The European automotive industry is anticipated to experience substantial growth of the market. Indoor air quality concerns, driven by the presence of pollutants such as dust, allergens, bacteria, and odors, are fueling this trend. With a large number of private vehicles owned by individuals, there is a rising demand for advanced technologies that improve air quality and ensure passenger health and safety during commutes and travel. Key contributors to the European market include Germany, France, and the UK. Regulatory standards, health consciousness, and customer satisfaction are major factors driving automakers to integrate purification technologies like HEPA filters, sensor technologies, smart connectivity features, and purification technologies into their vehicles. It has been estimated that the market in Europe will grow at a significant pace due to the rise in demand from end-consumers during the forecast period.

Market Dynamics

The market has witnessed significant growth in recent years due to increasing awareness regarding indoor air quality and the need for efficient solutions to remove pollutants from vehicle cabins. The market is driven by factors such as rising disposable income, growing automobile sales, and the availability of advanced technologies. It is essential devices that help eliminate harmful pollutants, allergens, and odors from the air inside vehicles. These devices use various technologies such as HEPA filters, activated carbon filters, and UV-C light to purify the air. The market is segmented based on technology, vehicle type, and region. The HEPA filter technology segment is expected to dominate the market due to its high efficiency in removing particulate matter. The passenger car segment is the largest market, followed by the commercial vehicle segment. The market is expected to continue its growth trajectory in the coming years, with key players focusing on innovation and product development to cater to the evolving needs of consumers. The market is also witnessing increasing competition from alternative solutions such as air fresheners and ionizer. However, the growing awareness regarding indoor air quality and the benefits are expected to drive market growth.Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Drivers

Increasing focus on in-cabin comfort is a key factor driving the market growth. The global CAP market is witnessing a trend towards enhancing the overall in-cabin experience, prioritizing cleaner and more comfortable environments within vehicles. The prominent technologies leading this innovation are HEPA, active carbon systems, and UV-C. Consumers are increasingly aware of the benefits of these technologies in addressing airborne contaminants and harmful gases, particularly in response to rising pollution levels due to rapid urbanization and environmental regulations. 

This innovation addresses both particle and gaseous pollutants, contributing to the sustainable for the market. The Solvay process, an energy-efficient green chemistry technique, is also being employed to reduce carbon dioxide emissions in the production of these air purifiers. This shift is driven by a growing awareness of the profound impact of quality on passenger comfort and well-being. The World Health Organization (WHO) reveals that indoor pollution can exceed outdoor pollution levels by up to 10 times. This underscores the demand to elevate quality standards. Government initiatives aimed at reducing pollution and promoting public health further support this trend. Notably, the US Environmental Protection Agency (EPA) advocates for improved indoor quality through CAP usage. This heightened focus on in-cabin comfort is poised to propel market growth throughout the forecast period.

Significant Market Trends

A key factor shaping the market growth is the increase in multifunctional car air purifiers. There is a rising trend to improve the quality and designs of cars by developing multifunctional, compact, and simple user interface products. The market is experiencing significant growth due to the increasing trend of producing multifunctional, compact, and user-friendly products for automobiles. These devices incorporate UV-C technology and Activated Carbon technology to eliminate airborne contaminants, including harmful gases. The rise of rapid urbanization and elevated pollution levels have led to stricter environmental regulations and emission standards, making air purification technologies increasingly essential in premium and technologically advanced vehicles. Leading vendors invest in R&D to develop augmented products, offering fragrance moisture through UV-C technology from companies like Lumileds and the use of sodium carbonate and soda ash in HEPA filters. 

As a result, several vendors are offering multifunctional consisting of a conditioner to cool, a fan to circulate air, a dehumidifier to remove moisture, and purifiers to remove contaminants from the cabin. One of the main functionality of this is freshening and fragrance. Additionally, many prominent vendors in the market are offering fragrance moisture by investing in R&D activities to come up with more augmented products, which freshen the air with desirable fragrances. Many prominent vendors in the market are offering fragrance moisture by highly investing in R&D activities to innovate more augmented products, which freshen the air with desirable fragrances. Hence, such factors are expected to drive market growth during the forecast period.

Major Market Challenges

The increase in the use of portable room air purifiers as an alternative to these purifiers is one of the key challenges hindering the market growth. One of the main significant threats to the market is the growing popularity of portable room air purifiers. These consumers prioritize affordability over premium and advanced air purification technologies. In contrast, developed countries, including Germany, the US, France, Japan, the UK, and Canada, have higher buying aspiration for it due to increased awareness of airborne contaminants and harmful gases. Rapid urbanization and pollution levels have led to stricter environmental regulations and emission standards. 

The main advantage of portable is that they are quite convenient as they are light in weight and can easily be ported from one place to another. Furthermore, several prominent vendors in the market are innovating and launching new products that are compact, modular, and smaller in shape. As a result, users can use these in their vehicles as well, which makes this obsolete. Hence, such factors are expected to hinder the market growth during the forecast period.

Key Companies & Market Insights

Companies are implementing various strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.

Unilever- The company offers car air purifiers through its subsidiary Blueair.

The report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including: 

3M Co., Airthereal.com, Coway, DENSO Corp., Eureka Forbes Ltd., Filtration Group Corp., Guangzhou Ionkini Technology Co. Ltd., Honeywell International Inc., KENT RO Systems Ltd., Koninklijke Philips N.V., Newell Brands Inc., Panasonic Holdings Corp., Power4 Industries Ltd., Qubo, SAR Group, Sharp Corp., Shenzhen Agcen Environmental Protection Technology Co. Ltd., Xiamen Airbus Electronic Technology Co. Ltd., and Xiaomi Communications Co. Ltd.

Qualitative and quantitative market research and growth analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

• Product Outlook
  • Counter-up
  • Built-in
• Technology Outlook
  • HEPA filters
  • Ionizer and ozone generators
  • Others
• Geography Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Argentina
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

The market is experiencing significant growth due to increasing consumer awareness regarding indoor air quality and health concerns. Key players in the market include Honeywell, Coway, Philips, and Dyson. These companies offer a range of products, including portable and built-in air purifiers, to cater to various consumer preferences. The market is driven by factors such as rising disposable income, increasing vehicle production, and growing environmental concerns. Additionally, advancements in technology, such as HEPA filters, carbon filters, and ionizers, are enhancing the functionality and efficiency. The market landscape depends on electric vehicles, quieter cabins, air purification technology companies, adoption of electric vehicles, Ionic Fiber. The market is expected to continue its growth trajectory in the coming years, with a focus on innovation and consumer convenience.

The market has witnessed significant growth in recent years due to increasing environmental awareness and the need for improved indoor air quality. The use of cabin filters in vehicles has been a traditional method for removing pollutants, but it offers more advanced solutions. These devices utilize technologies such as HEPA filters, activated carbon filters, and UV-C light to eliminate a wide range of pollutants, including allergens, bacteria, viruses, and volatile organic compounds (VOCs). Moreover, the integration of IoT and connectivity features in it has added convenience and functionality. Customers can now monitor and control air quality in real-time using smartphone apps. The market is expected to continue its growth trajectory, driven by factors such as rising disposable income, increasing vehicle sales, and growing environmental concerns. In conclusion, the market is a rapidly expanding sector, offering advanced solutions for improving indoor air quality in vehicles. Technologies such as HEPA filters, activated carbon filters, and UV-C light, along with IoT integration, are key drivers of market growth.

The Market is experiencing rapid growth due to increasing concerns about air quality levels and the rise in pollutants such as sulfur oxides, nitrogen oxides, carbon monoxide, and volatile organic compounds (VOCs). This has led to a surge in demand for filtration technology that can effectively remove these harmful substances, especially in low-income cities where pollution levels are high.Technological advancements have led to the development of multifunctional in-vehicle air purifiers that not only clean and healthy air but also serve as Bluetooth speakers, and USB chargers, and even have LED indicators for air quality levels. These are compact, making them suitable for use in passenger cars, light & heavy commercial vehicles, and even school buses. Governments and automobile manufacturers are increasingly focusing on regulatory standards and public-private partnerships to address the issue of air pollution. With the development of advanced and low-cost air purifier systems, the market is expected to witness further growth, especially in developing countries experiencing rapid urbanization and traffic congestion.

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What are the Key Data Covered in this Market Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market  between 2024 and 2028
• Precise estimation of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across Europe, APAC, North America, South America, and Middle East and Africa
• Thorough market growth and trends analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report analysis of factors that will challenge the growth of market  companies

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