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The car care products market size is estimated to grow by USD 3.58 billion at a compound annual growth rate (CAGR) of 5.48% between 2022 and 2027. The market's expansion is propelled by various factors, notably the increasing demand for aftermarket car cleaning & washing products, driven by a desire for vehicle maintenance and aesthetics. Additionally, the prevalence of pure internal combustion engine (ICE)-based vehicles continues to dominate the automotive market, further fueling growth. Economic stability, coupled with rising disposable income levels, plays a pivotal role in stimulating consumer spending on automotive products and services. As these trends converge, the market experiences significant growth, presenting lucrative opportunities for businesses catering to the automotive industry.
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The car care market caters to various needs, such as cleaning solvent and wheels care items. Washing pads come in different types and sizes, each designed for specific purposes. Polishing waxing and sealing glaze & coating provide a protective layer, while coating solutions offer an additional layer of protection against environmental factors. Lubricant company leverage CRM systems to streamline their order management processes, ensuring timely delivery of car care products. These products, when used correctly, contribute significantly to the aesthetic value of vehicles and their overall maintenance. In summary, the car care products market is a significant segment within the lubricant industry. It encompasses a range of items, from washing pads and solvents to polishing waxes, sealing glaze & coating, and coating solutions. Effective CRM systems play a vital role in managing orders and ensuring the timely delivery of these essential products.
In the automotive industry, the demand for car care products such as advanced ceramic protection, anti-aging moisturizing milk, and cream wax is on the rise, driven by the desire to maintain the aesthetic value of vehicles. Brands like Chemical Guys offer a wide range of cleaning and washing solutions, including degreasers and sealing glaze & coating enhancing the shine and visual appeal of both passenger cars and light commercial vehicles. Water-based formulations ensure environmental friendliness while providing effective dirt buildup removal. As the automotive industry prioritizes aesthetics, car wax, and polishing products play a crucial role in preserving the aesthetic value of automobiles, catering to the evolving needs of consumers. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing demand for aftermarket car cleaning products is notably driving the market growth. The market is primarily driven by the growing demand for automotive aftermarket products. The growth in the availability of car cleaning & washing products and the rise in consumer awareness are driving the growth of the market in focus. Numerous vendors that operate in the market offer a wide range of products for automotive applications in the aftermarket. Such products are available in stores that sell aftermarket automotive accessories and have high sales.
The automotive aftermarket is observing diverse market dynamics across regions in terms of the number of vendors, their product offerings, and service networks. For instance, the automotive aftermarket in Europe and North America consists of numerous vendors that offer OE replacements, retrofitting, and customized products, solutions, and services. The automotive aftermarket in APAC is growing rapidly, especially due to the emergence of new players both in the offline space and on e-commerce platforms. This has not only increased their visibility but also made consumers more aware of aftermarket products for automotive applications. Thus, the growing demand for aftermarket car cleaning products is expected to drive the growth of the market during the forecast period.
Growing focus on car maintenance and extending the lifespan of vehicles is the key trend driving the market growth. The lifespan of vehicles in countries such as the US, China, and Europe is increasing, and this is increasing the number of vehicles plying on roads worldwide. This increase in vehicle numbers is, in turn, driving the demand for car cleaning & washing products, thereby contributing to revenue generation in the market in focus. The growing use of reliable components and parts, periodic maintenance services, and the rise in consumer awareness about maintaining vehicles in good running condition are increasing the average lifespan of cars year-over-year.
The average lifespan of vehicles, including cars, is increasing in APAC, especially in China and India. The increase in the lifespan of modern vehicles is attributed to their better build, rigid construction, and longer-lasting engine. The increase in the lifespan of vehicles is driving demand for various car care products, including interior and exterior protection/dressing/cleaning solutions. This, in turn, is expected to boost the growth of the market during the forecast period.
The major challenge impeding the market growth is counterfeit car care products and solutions. The market consists of numerous international, regional, and country-level players that have a wide portfolio of products and solutions. While most vendors in the market offer high-quality products, some vendors offer counterfeit car care products for automotive applications.
The market is highly unregulated and unorganized; therefore, the probability of the availability of low-quality, counterfeit products is very high. The availability of such counterfeit products is increasing every year, owing to the growth in competition and the emergence of players that adopt a competitive pricing model. Nevertheless, the wider availability of counterfeit car care products is likely to hamper the market growth and trends during the forecast period.
The market trends and analysis report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market forecasting report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
3M Co. - The company offers car care products such as 3M Car Wash Shampoo, 3M Car Care Microfiber Cloth, and 3M Premium Liquid Wax, 200 mL.
The market growth analysis report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the interior segment will be significant during the forecast period. The interior care segment includes cleaning, protecting, and dressing. The growing demand for car cleaning products and solutions is acting as a driver for the growth of the segment during the forecast period.
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The interior segment was valued at USD 6.63 billion in 2017 and continued to grow by 2021. The growing consumer awareness about automobile accessories is fueling the demand for car care products. The increasing availability of cleaning and appearance-enhancing products in the aftermarket is also contributing to the revenue of the global car care products used for the interior segment.
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APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. APAC is the fastest-growing region in the market; the high growth rate will allow the region to strengthen its position in the market during the forecast period. China, India, Japan, and South Korea are the major countries in the regional market.
The global car care products market, driven by the automotive industry's growth, especially in developing countries like Mexico and emerging economies in Asia Pacific, witnesses soaring demand. Vehicle repair and maintenance, alongside aesthetics in automobiles, fuel this demand, with private vehicle owners seeking to preserve their investments. Manufacturers like Ford Motors and General Motors cater to this burgeoning market with specialty wax and polishes, available in liquid or paste form, addressing minor scratches and enhancing paintwork appearance.
The market additionally, witnesses a surge in demand for a wide array of products catering to vehicle maintenance and aesthetics. Brands like Chemical Guys offer innovative solutions such as advanced ceramic protection and anti-aging moisturizing milk, alongside traditional cleaners and gloss-enhancing sprays. From fabric fresheners to leather cleaners, products target various surfaces, including dashboard cleaners, upholstery and carpet cleaner and tires. With the growing popularity of e-commerce software, consumers have easy access to foam-based cleaners, glass cleaners, and dust repellents, enhancing the aesthetic value of the vehicles and removal of stains and smudges adding to the cleanliness of private vehicles and heavy commercial vehicles alike.
The car cleaning product segment, including car wash shampoos, detergents, waxes, and polishes, ensures clear, smooth paint, amplifying the vehicles' aesthetic value. Interior care products like dashboard polish, leather detergent, and upholstery cleaners are staples in organized retail stores and e-commerce platforms like Costco and Walmart, capitalizing on consumer trends through promotional offers and discounts, enhancing the industry's growth trajectory.
The market growth and forecasting report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Market Scope |
|
Market Report Coverage |
Details |
Page number |
171 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.48% |
Market growth 2023-2027 |
USD 3.58 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
3.91 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 42% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
3M Co., Adolf Wurth GmbH and Co. KG, BP Plc, Cartec B.V., Chevron Corp., Energizer Holdings Inc., Exxon Mobil Corp., FUCHS PETROLUB SE, Illinois Tool Works Inc., Mafra SPA, PJSC LUKOIL, Prestone Products Corp., Shell plc, Sinopec Shanghai Petrochemical Co. Ltd., SOFT99 Corp., SONAX GmbH, Tetrosyl Ltd., TotalEnergies SE, Turtle Wax Inc., and Valvoline Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our market research and growth report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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