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The Cell Site Tower Market size is estimated to grow at a CAGR of 4.18% between 2023 and 2028. The market size is forecast to increase by USD 8.47 billion. The growth of the market depends on several factors, including the increasing mobile data usage, the increasing adoption of smart city infrastructure, and the increasing population density. A cell site tower is a tall structure equipped with various telecommunications equipment that facilitates wireless communication within a certain geographic area. Cell towers are a critical part of the telecommunications infrastructure, enabling mobile phones, smartphones, and other wireless devices to connect to cellular networks and provide voice, text, and data services. The report offers extensive research analysis on the Cell Site Tower Market, with a categorization based on Deployment, including ground-based and rooftop. It further segments the market by Type, encompassing lattice tower, monopole tower, guyed tower, and stealth tower. Additionally, the report provides geographical segmentation, covering APAC, Europe, North America, the Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD million) for all the mentioned segments.
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One of the key factors driving the cell site tower market growth is the increasing mobile data usage. The tremendous growth in mobile data usage, fuelled by video streaming, social media, and other data-intensive applications, increases the demand for cell site towers to handle the higher data traffic. In addition, mobile users are increasingly consuming data through applications such as video streaming, social media, online gaming, and video conferencing.
Moreover, these data-intensive applications require a robust and high-capacity network, which necessitates the construction of more cell site towers to handle the growing data traffic. In addition, the popularity of video streaming services, such as YouTube, Netflix, and other OTT (over-the-top) platforms, fuels significant data consumption. Furthermore, to deliver high-quality video content, networks need to be capable of handling the increased data demand, which is facilitated by more cell towers. Hence, such factors are positively impacting the market which in turn drives the market growth during the forecast period.
A key factor shaping the cell site tower market growth is the increase in 5G deployment. The advent of 5G technology requires a denser network of cell site towers due to its higher frequencies and shorter transmission distances. In addition, 5G networks demand more small cells, macrocells, and other infrastructure to deliver the promised speeds and low latency. Furthermore, 5G networks utilize higher frequency bands, including millimeter waves (mmWave), which have shorter transmission distances.
Therefore, 5G networks require more cell site towers, such as small cells and microcells, to provide coverage and capacity in urban and densely populated areas. In addition, these higher frequency bands necessitate a denser network infrastructure compared with previous generations of wireless technology. Furthermore, 5G networks provide ultra-low latency, making them suitable for applications such as autonomous vehicles and real-time industrial control systems. Hence, such factors are positively impacting the market which in turn drives the market growth during the forecast period.
Health risks associated with the radiation of cell towers are one of the key challenges hindering the cell site tower market growth. The main health risks associated with cell towers are that they emit non-ionizing RF radiation, which is different from ionizing radiation (e.g., X-rays or nuclear radiation) that can damage DNA and increase the risk of cancer. In addition, there are growing fears and concerns about the health effects of cell tower emissions leading to stricter regulations and more stringent permitting requirements for cell tower construction.
Moreover, this can increase the time and cost of deploying new cell towers and hinder market growth. In addition, health concerns stigmatize cell towers in the eyes of the public. In addition, this can negatively affect the aesthetics of tower designs and their social acceptance, making it more difficult for carriers and tower companies to gain community support for tower construction, which will impede the growth of the global cell site tower market during the forecast period.
The ground-based segment is estimated to witness significant growth during the forecast period. A ground-based cell tower can be referred to as a structure specifically designed to support wireless communication equipment and antennas. In addition, these towers are a fundamental part of the wireless infrastructure, enabling mobile networks to provide cellular coverage and support the increasing demand for data and connectivity. Furthermore, rooftop cell sites can often be deployed more quickly than traditional cell towers, making them an ideal choice for meeting immediate coverage and capacity demands.
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The ground-based segment was the largest segment and was valued at USD 17.96 billion in 2018. Moreover, telecom operators increasingly engage in infrastructure-sharing arrangements to optimize costs. In addition, this comprises sharing cell towers and other network infrastructure to enhance efficiency and accelerate deployment. Furthermore, ground-based cell towers remain a critical component of the telecommunications infrastructure, offering the foundation for widespread wireless connectivity. Furthermore, as the demand for mobile services continues to grow, these towers will play a key role in meeting the connectivity needs of users, which, in turn, will have a positive impact on the growth of the global cell site tower market during the forecast period.
The rising adoption of the lattice tower segment in power transmission will increase the market growth. Lattice tower segments are commonly used for high-voltage electrical transmission lines. As the demand for electricity continues to increase, particularly in developing regions and for renewable energy projects, the requirement for lattice towers to support these power lines remains significant. In addition, the existing power grid infrastructure in many countries is aging and in need of expansion and upgrades to meet modern energy demands. Moreover, lattice towers are a reliable choice for accommodating these infrastructure improvements. Furthermore, lattice towers are used in the telecommunications industry to support antennas for wireless communication and broadcasting. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
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North America is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Some of the main factors that are contributing to the growth of the market in North America include the growing demand for mobile data and high-speed Internet connectivity fueled by the need for more cell towers to handle the data traffic. In addition, this was particularly evident in urban areas and along major transportation routes. Moreover, the need for reliable wireless communication for emergency services, including FirstNet in the US, led to the installation of cell towers for enhanced coverage and capacity in critical areas. Furthermore, factors such as various technological advancements, consumer demands, and regulatory changes are positively impacting the market growth in North America. Hence, such factors are driving the market growth in North America during the forecast period.
In 2020, during the COVID-19 pandemic, the growth of the global cell site tower market witnessed a significant slowdown due to the closure of office buildings, as well as the suspension of new telecommunications projects in North America. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the resumption of stalled infrastructure projects, including the development of telecommunication infrastructure. Such factors are expected to drive the market during the forecast period.
The cell site tower market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Cell Site Tower Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
American Tower Corp: The company offers cell site tower which provides wireless communications infrastructure and next generation wireless technologies to deploy and support wireless networks.
AT&T Inc: The company offers cell site tower which provide customers with better speeds, reliability and overall performance to deploy mobile 5G to keep up with booming mobile data usage.
Axiata Group Berhad: The company offers cell site tower that enable telecommunications providers to efficiently meet their growing infrastructure requirements and enhance network coverage under the brand Ecotco.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The cell site tower market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 - 2028.
Cell Site Tower Market Scope |
|
Report Coverage |
Details |
Page number |
160 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.18% |
Market Growth 2024-2028 |
USD 8.47 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
3.64 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 37% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
American Tower Corp., AT and T Inc., Axiata Group Berhad, Bharti Airtel Ltd., China Tower Corp. Ltd., Crown Castle Inc., CTI Towers Inc., GTL Infrastructure Ltd., Harmoni Towers LLC, Helios Towers plc, IHS Holding Ltd., Phoenix Tower International, PT Sarana Menara Nusantara Tbk, Saudi Telecom Co., SBA Communications Corp., T Mobile US Inc., Tarpon Towers., United States Cellular Corp., Vantage Towers AG, and Vertical Bridge REIT LLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Deployment
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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