Children's Apparel Market in MEA 2017-2021

This industry research report identifies Azadea, Edcon, Fawaz Al Hokair Group, Landmark Group, and mr price group as the key vendors in the children’s apparel market in MEA. This industry research report also presents a comprehensive analysis of the market by product (tops, bottoms, dresses, and others), by distribution channel (offline and online), by age group (infants, toddlers, and rest of the children), and by regions (Saudi Arabia, Egypt, South Africa, UAE, and others).

Overview of the children's apparel market in MEA

MEA is witnessing growing globalization and urbanization, consequently, influencing the demand for apparel inspired by the western fashion culture. Technavio's market study identifies the increasing popularity of western fashion trends to be one of the primary growth factors for the children's apparel market in MEA. Growing prevalence of social media and other digital platforms have increased the awareness of new fashion trends. Several branded retailers are offering fashionable children's apparel influenced by the increasing popularity of western fashion trends. Also, this growth will further provide growth potential to the international apparel brands. Our market research analysts estimate that the market will grow steadily at a CAGR of more than 6% by 2021.

Children's apparel retailers are adopting product concepts to differentiate their products and acquire major market share. Retailers are offering personalized and customized t-shirts, baby rompers, and others. Also, the customers can personalize the clothes by including messages and quotes, and choose between distinct colors. Several retailers are adopting the trend of customization and personalization to attain a competitive advantage and differentiate from the competitors. According to our analysts, the personalization and customization of children's apparel will be one of the key trends that will gain traction in the children apparel market in MEA during the next few years.

Competitive landscape and key vendors

The children's apparel market in MEA is significantly fragmented owing to the growing presence of international and regional brands that offer customized products for children. The high growth potential of the kids clothes market in MEA attracts international vendors to enter the untapped market. To gain a competitive advantage over the other players, the children's apparel vendors are focusing on omni-channel retailing and are adopting other competitive strategies.

The leading vendors in the market are

• Azadea
• Edcon
• Fawaz Al Hokair Group
• Landmark Group
• mr price group

The other prominent vendors in the market are adidas, Castro, FOX, M.H. Alshaya, Mothercare, Nike, and Truworths International.

Segmentation by product and analysis of the children's apparel market in MEA

• Tops
• Bottoms
• Dresses

The tops segment in the kids clothes market for both girls and boys between the age of 0-14 includes T-shirts, tank tops, blouses, and shirts. To attain a large customer base, retailers are focusing on offering tops in various styles and designs. Additionally, they are also offering special offers and discounts and are also concentrating on personalizing their product offerings.

Segmentation by age group and analysis of the children's apparel market in MEA

• Infants
• Toddlers
• Rest of the children

Children in the age group of 4-14 years will be the major revenue contributors to the children's apparel market in MEA. Apparel for boys and girls are offered in different colors and size. However, the sizes may vary in various brands that demands the consumers to be careful while choosing clothes.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the children apparel market in MEA?
• What are the key market trends impacting the growth of the children apparel market in MEA?
• What are the challenges to market growth?
• Who are the key vendors in the children apparel market in MEA?
• What are the market opportunities and threats faced by the vendors in the children apparel market in MEA?
• Trending factors influencing the market shares of MEA.
• What are the key outcomes of the five forces analysis of the children apparel market in MEA?

Technavio also offers customization on reports based on specific client requirement.

According to our analysts at Technavio, organic clothing for infant toddlers is one of the latest trends in the children apparel market. This report on the children apparel market offers insights into the leading trends, drivers, and challenges that are likely to influence the growth of the consumer and retail industry.

Our industry research reports on the children apparel market emphasizes the sub-segments of the consumer and retail industry like general retail goods and services. To help the clients gain a competitive advantage in niche markets, this research report on the children apparel market covers vendors like Babyshop, Mothercare, Gingersnaps, Keedo, and Kenzo. Furthermore, this report offers insights into the market share and size, market forecast, market segmentation, and industry trends over the coming years.

Our market report on the children apparel market considers the growth trajectory of similar markets like children's bicycle market, which is expected to grow at a CAGR of more than 2% by 2021. Our report on the children apparel market also offers insights into other major segments in the consumer and retail industry like the toys and baby products.

Technavio also offers clients the option to customize every report to suit their specific requirements and offers attractive discounts on all upcoming reports and future purchases.