Cognac Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

  • Published: Feb 2021
  • Pages: 120
  • SKU: IRTNTR70283

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The cognac market size has the potential to grow by USD 303.59 million during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 2.06%. 

This report provides a detailed analysis of the market by product (VS, VSOP, and XO), distribution channel (off trade and on trade), geography (North America, APAC, Europe, South America, and MEA), and key vendors. 

Market Overview


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Market Competitive Analysis

The report analyzes the market’s competitive landscape and offers information on several market vendors, including: 


  • Beam Suntory Inc.
  • Branded Spirits Ltd.
  • Chateau de Cognac.
  • Jas Hennessy and Co
  • A.C. MEUKOW and Co.
  • Novovino Wine Co.
  • Pernod Ricard SA
  • Pierre Lecat SAS
  • Remy Cointreau SAS
  • Ths Bache Gabrielsen


The cognac market is fragmented and the vendors are deploying growth strategies such as product differentiation to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

The market players also significantly leverage external market drivers such as new product launches to achieve growth opportunities. However, factors such as stringent regulations on premiumization of cognac will challenge the growth of the market participants. To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the cognac market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

This cognac market analysis report also provides detailed information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities. Grab your Free Sample now to unlock further information on other key market drivers.

Cognac Market: Segmentation by Geography


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44% of the market’s growth will originate from North America during the forecast period. The US is one of the key markets for cognac in North America. Market growth in this region will be slower than the growth of the market in APAC.

The increasing popularity of online distribution channels and changing consumer demographics are the prime factors that will facilitate the cognac market growth in North America over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report. 

Cognac Market: Segmentation by Product


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The increasing consumption of cocktails and mixed drinks coupled with economical prices. Additionally, the report also provides an accurate prediction of the contribution of all the various products segments to the growth of the cognac market size. Therefore, the growth of the market segment is expected to be significant during the forecast period.

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the cognac market size.



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Cognac Market: Key Highlights of the Report for 2021-2025

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive cognac market growth during the next five years
  • Precise estimation of the cognac market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the cognac industry across North America, APAC, Europe, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of cognac market vendors

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Cognac Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 2%

Market growth 2021-2025

USD 303.59 million

Market structure


YoY growth (%)


Regional analysis

North America, APAC, Europe, South America, and MEA

Performing market contribution

North America at 44%

Key consumer countries

US, China, Singapore, UK, and Germany

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Beam Suntory Inc., Branded Spirits Ltd., Chateau de Cognac., Jas Hennessy and Co, A.C. MEUKOW and Co., Novovino Wine Co., Pernod Ricard SA, Pierre Lecat SAS, Remy Cointreau SAS, and Ths Bache Gabrielsen

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The cognac market growth will increase by $303.59 million during 2020-2025.
The cognac market is expected to grow at a CAGR of 2.06% during 2020-2025.
Technavio has segmented the cognac market by product (VS, VSOP, and XO) ,distribution channel (Off trade and On trade) , and geographic (North America, APAC, Europe, South America, and MEA).
Beam Suntory Inc., Branded Spirits Ltd., Chateau de Cognac., Jas Hennessy and Co, A.C. MEUKOW and Co., Novovino Wine Co., Pernod Ricard SA, Pierre Lecat SAS, Remy Cointreau SAS, Ths Bache Gabrielsen are a few of the key vendors in the cognac market.
North America will register the highest growth rate of 44.21% among the other regions. Therefore, the cognac market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
  • US
  • China
  • Singapore
  • UK
  • Germany
The key factors driving the cognac market growth are:
  • New product launches
The cognac market vendors should focus on grabbing business opportunities from the vs segment as it accounted for the largest market share in the base year.
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