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Cognitive Media Solutions Market by End-users and Geography - Forecast and Analysis 2019-2023

  • Published: Oct 2019
  • Pages: 155
  • SKU: IRTNTR32191
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The global cognitive media market has the potential to grow by USD 1.21 billion during 2019-2023, and the market’s growth momentum will accelerate throughout the forecast period.

This report provides a detailed analysis of the market by geography (APAC, Europe, MEA, North America, and South America) and end-users (SMEs and large enterprises). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Adobe Inc., Alphabet Inc., Amazon.com Inc., Baidu Inc., Brandwatch (Runtime Collective Ltd.), IBM Corp., Microsoft Corp., NVIDIA Corp., Salesforce.com Inc., and Veritone Inc.

Market Overview

Cognitive-Media-Solutions-Market-Size

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Market Competitive Analysis

The market is currently fragmented, and the degree of fragmentation will increase during the forecast period. The increasing adoption of technologically advanced mobile devices and rising online content consumption will create several growth opportunities for market vendors. Adobe Inc., Alphabet Inc., and Amazon.com Inc. are some of the major market participants. Though the accelerating growth momentum will offer immense growth opportunities, the system integration and interoperability issues will challenge the growth of the market participants. To increase their cognitive media market share, companies should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market position, this cognitive media market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and provides information on the products offered by various companies. Moreover, this cognitive media market analysis report also includes information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading cognitive media companies, including:

  • Adobe Inc.
  • Alphabet Inc.
  • Amazon.com Inc.
  • Baidu Inc.
  • Brandwatch (Runtime Collective Ltd.)
  • IBM Corp.
  • Microsoft Corp.
  • NVIDIA Corp.
  • Salesforce.com Inc.
  • Veritone Inc.

Cognitive Media Solutions Market: Segmentation by Region

Cognitive-Media-Solutions-Market-Share-by-Region

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Europe will offer maximum growth opportunities to market vendors during the forecast period. Factors such as the increasing need to improve the decision-making process, the integration of cognitive media solutions with OTT platforms, and the presence of developed information communication technology infrastructure will drive cognitive media market growth in this region.

Almost 26% of the market’s growth will originate from Europe during the forecast period. The UK and Germany are the key markets for cognitive media in Europe. Market growth in this region will be faster than the growth of the market in North America.

Cognitive Media Solutions Market: Segmentation by End-users

Cognitive-Media-Solutions-Market-Share-by-End-users

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Small and medium-sized enterprises (SMEs) are increasingly adopting cognitive media solutions to cope up with the changing consumer preferences and implement new and interactive platforms for marketing, sales, and CRM. The rising popularity of platform-as-a-service (PaaS) and the integration of multi-factor authentication with AI for payment are some of the factors which will further boost the demand for cognitive media solutions among SMEs.

Market growth in this segment will be faster than the growth of the market in the large segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the cognitive media market size.

Cognitive Media Solutions Market: Key Drivers and Trends

The growing demand for data integration and visual analytics will be a significant factor driving the growth of the cognitive media market. The exponential increase in data volume has created the need for analyzing, monitoring, transforming, and interpreting data. As a result, enterprises are increasingly adopting various data integration solutions to simplify their data analysis process. AI-powered cognitive media solutions facilitate real-time data analysis, which helps enterprises in effective decision-making, understanding business processes, and bridging the gap between IT and businesses. AI in cognitive media solutions also provide meaningful business insights by integrating business process and technical data from different sources and link multiple enterprises with web and cloud-based applications. Moreover, several end-user enterprises are integrating data with AI-powered video analytics system to explore and analyze various types of data for informed decision making. These factors are expected to boost the popularity of cognitive media solutions among end-users and consequently fuel the growth of the market during the forecast period.

  • The introduction of next-generation networks has been identified as one of the critical cognitive media market trends contributing to market growth.
  • Technological innovations and increasing digitalization have revolutionized the telecommunication network sector.
  • Innovations such as the shift from circuit-based switched telecommunication networks to packet-based networks using Internet Protocol (IP) have enabled the development of next-generation networks.
  • These next-generation networks provide all types of services, including voice, video, and e-mail, on a communication platform or a single packet-based network.
  • Cognitive media solutions and devices support these developments in the communication industry by providing new platforms and architecture for network optimization.
  • The advances in security and speed of next-generation networks will drive the adoption of cognitive media solutions by end-user industries in their operations.
  • During 2019-2023, the cognitive media solutions market will grow at a CAGR of over 27%.

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Cognitive Media Solutions Market: Key Highlights of the Report for the Forecast Period 2019-2023

  • CAGR of the market during the forecast period 2019-2023
  • Detailed information on factors that will accelerate the growth of the cognitive media market during the next five years
  • Precise estimation of the global cognitive media market worth and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the cognitive media industry across APAC, Europe, MEA, North America, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of cognitive media vendors

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PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY END-USER

  • Market segmentation by end-user
  • Comparison by end-user
  • SMEs - Market size and forecast 2018-2023
  • Large enterprises - Market size and forecast 2018-2023
  • Market opportunity by end-user

PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2018-2023
  • Europe - Market size and forecast 2018-2023
  • APAC - Market size and forecast 2018-2023
  • MEA - Market size and forecast 2018-2023
  • South America - Market size and forecast 2018-2023
  • Key leading countries
  • Market opportunity

PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges
  • Market trends

PART 11: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 12: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Adobe Inc.
  • Alphabet Inc.
  • Amazon.com Inc.
  • Baidu Inc.
  • Brandwatch (Runtime Collective Ltd.)
  • IBM Corp.
  • Microsoft Corp.
  • NVIDIA Corp.
  • Salesforce.com Inc.
  • Veritone Inc.

PART 13: APPENDIX

  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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