Market outlook of the commercial architectural coatings
Commercial architectural coatings are used to enhance the appearance of a building and protect it from elements such as moisture, UV radiation, and microbes. Paints, primers, lacquers, varnishes, and stains are some of the major types of architectural coating products. Technavio’s market research analyst predicts the commercial architectural coatings market attain a market value of around USD 23 billion by the end of 2019.
The rise in civil construction activities across the globe and increased investments in the maintenance and repair of existing buildings is expected to drive the growth of the architectural coatings market. Emerging markets such as Central and Eastern Europe and APAC are anticipated to offer potential growth opportunities to vendors.
Competitive landscape and key vendors
The global commercial architectural coatings market is fragmented, yet there are significant regional differences attributed to the level of economic development. Developed regions such as North America and Western Europe have a high degree of consolidation, with the primary vendors accounting for a significant share of the market. Developing and key emerging regions such as Latin America, Eastern Europe, and APAC have a small degree of consolidation, with a number of vendors operating in these markets.
The key vendors in the market are –
- AkzoNobel
- Asian Paints
- BASF
- Benjamin Moore
- BEHR Process
- DAW
- Nippon Paint
- PPG
- Sherwin-Williams
- Valspar
Other prominent vendors in the market include Adex, Axalta, Berger Paints, Brillux, Colorado Paint, Dulux Australia, Dunn-Edwards, IFS Coatings, Jotun, Kansai, KEIM Mineral Coatings, Kelly-Moore Paints, Materis, Meffert, Morrells, Pintuco, RPM, Schaepman, Tikkurila, and Tnemec.
Application based segmentation and analysis of the commercial architectural coatings market
The interior segment is forecasted to witness high growth at a rate of 5% by the end of 2019. The recovery of the global housing market and an increase in demand for home improvement applications is expected to fuel the market growth.
Segmentation by distribution channel and analysis of the commercial architectural coatings market
- Company-owned stores
- Independent distributors
- Large retailers and wholesalers
The large retailers and wholesale segment is predicted to see the fastest growth during the forecast period due to the increase in demand from DIY consumers. Developed regions are projected to contribute substantially to the growth of this segment due to the presence of a vast number of organized retail outlets.
Segmentation by consumer type and analysis of the commercial architectural coatings market
- DIY consumers
- Professional consumers
During 2014, professional users constituted the majority of the architectural coatings market. However, the report expects the DIY consumer segment to witness the fastest growth during the forecast period due to the increasing number of residential users undertaking DIY projects.
Geographical segmentation and analysis of the commercial architectural coatings market
APAC accounted for nearly 38% of the global market share in terms of revenue during 2014. This research report anticipates APAC to be the fastest growing region during the forecast period. The increase in consumer spending on home decorations and enhancements in this region is expected to boost the market growth.
Key questions answered in the report include
- What will the market size and the growth rate be in 2019?
- What are the key factors driving the global commercial architectural coatings market?
- What are the key market trends impacting the growth of the commercial architectural coatings market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the vendors in the global commercial architectural coatings market?
- Trending factors influencing the market shares of the Americas, APAC, and EMEA?
- What are the key outcomes of the five forces analysis of the commercial architectural coatings market?
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