Cookies Market in the US: Shares, Opportunity and Trends 2015-2019

Get our updated market research report on the Cookies Market in the US 2018-2022

Outlook of the cookies market in the US

The increasing number of Americans are shifting towards healthier alternatives when it comes to food consumption, thanks to the growing concerns over obesity, poor diet and other health issues. Consequently, the increasing number of vendors are working on consumers’ concerns by introducing more nutrient-based products. By including natural ingredients like grain, whole wheat, etc., vendors are taking necessary steps towards making their products more appealing among consumers. The market is expected to witness a decreasing growth rate, and this study predicts it to reach around 2500 million pounds in terms of volumes, by 2019.

The rising cost of raw materials such as sugar poses yet another challenge that directly impacts the cost of the production of cookies. While vendors look to overcome these issues, they are keen to leverage the growing demand for breakfast ingredients and convenient food in the US.

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Market segmentation of the cookies market in the US by distribution channels

•     Supermarkets and hypermarkets
•     Specialist stores
•     Independent retailers
•     Convenience stores
•     Online retailers
•     Others

With a share of over three-fourths of the total market size, the supermarkets and hypermarkets segment is the leading distribution channels for the US cookie market. The specialty store segment is the next major channel; it offers many brands of a particular cookie manufacturing company under one roof. Online distribution is another trend in the market, which is gaining popularity among private labels and small cookie manufacturers.

Key driver: Renewed efforts in product offerings 

Even though the US market is on the verge of saturation, vendors continue to increase visibility through sustained marketing initiates. Its continued growth is on account of numerous product offerings launched by the many vendors in the market.

Vendors are investing in introducing new product categories into the market. For instance, Oreo came up with a completely new category of bacon biscuits, and similarly, Belvita launched an entirely new product category of bacon biscuits that have since gained in popularity. Such innovations are playing an instrumental role in elevating their brand appeal among consumers.

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Segmentation of the cookie market in the US by product type

•     Chocolate-based cookies
•     Butter based cookies
•     Cream filled cookies
•     Wafer biscuits
•     Plain cookies
•     American cookies

The chocolate based cookies segment accounts for the largest share of the cookie market in the US. Though chocolate chip cookies are a popular choice in the US, the emergence of nutrition based cookies is expected to intensify competition in the years to come. This segment is followed by butter based and cream filled cookies. 

Competitive landscape of the cookies market in the US

Leading companies in the cookies market in the US are-

•     Kellogg
•     Campbell Soup
•     Mondelez
•     Others

Mondelez, well known for launching new brands and product types, leads the market with the majority share. Small players and private labels in the market also constitute a significantly large group who have intensified the competition by delivering economically priced quality products.
 
The other prominent vendors in the market are Great American Cookies, Girl Scout Cookies, ARYZTA’s Oits, Cncle Chip’s, Sugar Bowl Bakery, Biscoff Cookies, Dawn Food Products, Wal-Mart, Target, Panorama Bakery, Chestnut Bakery, City baking Co., Mayfield Bakery, BakeMark, Petrossian, CSM Bakery, House of Polvoron, Joseph’s Lite, and McKee Foods.

Marker shares of leading cookie companies:

                                     Source: Technavio Research

Other sections of the report include an analysis of the following

• Key drivers, challenges, and trends and their impact on the cookie market in the US
• Five forces analysis of the cookie market in the US 
• SWOT analysis of the leading companies in the cookie market in the US 
• Catalyst for the launching of new cookies in the market
• Market shares of the many distribution channels for the cookie market in the US

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Related reports

•     Global Cookies Market 2015-2019
•     Global Bakery Market 2015-2019