Cookies Market in the US: Shares, Opportunity and Trends 2015-2019

  • Published: Jul 2015
  • Pages: 71
  • SKU: IRTNTR6411

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Outlook of the cookies market in the US

The increasing number of Americans are shifting towards healthier alternatives when it comes to food consumption, thanks to the growing concerns over obesity, poor diet and other health issues. Consequently, the increasing number of vendors are working on consumers’ concerns by introducing more nutrient-based products. By including natural ingredients like grain, whole wheat, etc., vendors are taking necessary steps towards making their products more appealing among consumers. The market is expected to witness a decreasing growth rate, and this study predicts it to reach around 2500 million pounds in terms of volumes, by 2019.

The rising cost of raw materials such as sugar poses yet another challenge that directly impacts the cost of the production of cookies. While vendors look to overcome these issues, they are keen to leverage the growing demand for breakfast ingredients and convenient food in the US.


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Market segmentation of the cookies market in the US by distribution channels

  •     Supermarkets and hypermarkets
  •     Specialist stores
  •     Independent retailers
  •     Convenience stores
  •     Online retailers
  •     Others

With a share of over three-fourths of the total market size, the supermarkets and hypermarkets segment is the leading distribution channels for the US cookie market. The specialty store segment is the next major channel; it offers many brands of a particular cookie manufacturing company under one roof. Online distribution is another trend in the market, which is gaining popularity among private labels and small cookie manufacturers.

Key driver: Renewed efforts in product offerings 

Even though the US market is on the verge of saturation, vendors continue to increase visibility through sustained marketing initiates. Its continued growth is on account of numerous product offerings launched by the many vendors in the market.

Vendors are investing in introducing new product categories into the market. For instance, Oreo came up with a completely new category of bacon biscuits, and similarly, Belvita launched an entirely new product category of bacon biscuits that have since gained in popularity. Such innovations are playing an instrumental role in elevating their brand appeal among consumers.


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Segmentation of the cookie market in the US by product type

  •     Chocolate-based cookies
  •     Butter based cookies
  •     Cream filled cookies
  •     Wafer biscuits
  •     Plain cookies
  •     American cookies

The chocolate based cookies segment accounts for the largest share of the cookie market in the US. Though chocolate chip cookies are a popular choice in the US, the emergence of nutrition based cookies is expected to intensify competition in the years to come. This segment is followed by butter based and cream filled cookies. 

Competitive landscape of the cookies market in the US

Leading companies in the cookies market in the US are-

  •     Kellogg
  •     Campbell Soup
  •     Mondelez
  •     Others

Mondelez, well known for launching new brands and product types, leads the market with the majority share. Small players and private labels in the market also constitute a significantly large group who have intensified the competition by delivering economically priced quality products.
The other prominent vendors in the market are Great American Cookies, Girl Scout Cookies, ARYZTA’s Oits, Cncle Chip’s, Sugar Bowl Bakery, Biscoff Cookies, Dawn Food Products, Wal-Mart, Target, Panorama Bakery, Chestnut Bakery, City baking Co., Mayfield Bakery, BakeMark, Petrossian, CSM Bakery, House of Polvoron, Joseph’s Lite, and McKee Foods.

Marker shares of leading cookie companies:

Alt tag: Marker shares of leading cookie companies in the US 2014

                                     Source: Technavio Research


Other sections of the report include an analysis of the following

  • Key drivers, challenges, and trends and their impact on the cookie market in the US
  • Five forces analysis of the cookie market in the US 
  • SWOT analysis of the leading companies in the cookie market in the US 
  • Catalyst for the launching of new cookies in the market
  • Market shares of the many distribution channels for the cookie market in the US


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01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Market Size and Forecast
06.2.1 By Revenue
06.3 Market Size and Forecast
06.3.1 By Volume
06.4 Five Forces Analysis
07. Market Segmentation by Product
07.1 Cookies Market in the US by Product 2015-2019
07.2 Chocolate Based Cookie in US
07.2.1 Market Size and Forecast by Revenue
07.2.2 Market Size and Forecast by Volume
07.3 Butter based cookies in US
07.3.1 Market Size and Forecast by Revenue
07.3.2 Market Size and Forecast by Volume
07.4 Cream Filled Cookies in US
07.4.1 Market Size and Forecast by Revenue
07.4.2 Market Size and Forecast by Volume
07.5 Wafer Biscuits in US
07.5.1 Market Size and Forecast by Revenue
07.5.2 Market Size and Forecast by Volume
07.6 Plain Cookies in Market in US
07.6.1 Market Size and Forecast by Revenue
07.6.2 Market Size and Forecast by Volume
07.7 American Cookies Market in US
07.7.1 Market Size and Forecast by Revenue
07.7.2 Market Size and Forecast by Volume
07.8 'Others' Cookies Market in US
07.8.1 Market Size and Forecast by Revenue
07.8.2 Market Size and Forecast by Volume
08. Market share Analysis
09. Market Share Analysis of the different types of Cookies
10. SWOT Analysis of the Cookie Market in US
11. Catalyst for the Launching a New Cookie in the Market
12. Market Segmentation by Distribution
13. Buying Criteria
14. Market Growth Drivers
15. Drivers and their Impact
16. Market Challenges
17. Impact of Drivers and Challenges
18. Market Trends
19. Trends and their Impact
20. Vendor Landscape
20.1 Competitive Scenario
20.2 Market Share Analysis 2014
20.3 Other Prominent Vendors
21. Key Vendor Analysis
21.1 Kellogg's
21.1.1 Key Facts
21.1.2 Business Overview
21.1.3 Business Segmentation by Revenue 2013
21.1.4 Business Segmentation by Revenue 2012 and 2013
21.1.5 Business Strategy
21.1.6 Recent Developments
21.1.7 SWOT Analysis
21.2 Mondelez International
21.2.1 Key Facts
21.2.2 Business Overview
21.2.3 Revenue by Business Segmentation 2013
21.2.4 Revenue by Business Segmentation 2012 and 2013
21.2.5 Revenue by Geographical Segmentation 2013
21.2.6 Business Strategy
21.2.7 Recent Developments
21.3 Campbell Soup
21.3.1 Key Facts
21.3.2 Business Overview
21.3.3 Business Segmentation by Revenue 2013
21.3.4 Business Segmentation by Revenue 2012 and 2013
21.3.5 Geographical Segmentation by Revenue 2013
21.3.6 Business Strategy
21.3.7 Recent Developments
21.3.8 SWOT Analysis

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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