Corporate Online Language Learning Market in China 2017-2021
- Published: Jun 2017
- Pages: 68
- SKU: IRTNTR14012
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This market research study identifies EF Education First, Hills Learning, Linguatronics, and Rosetta Stone as the leading players in the corporate online language learning market in China. A comprehensive analysis of this market is also presented by deployment method (on-premise and cloud), by product (online language learning programs and language learning apps), and by language (English, Japanese, and other languages).
Overview of the corporate online language learning market in China
According to Technavio's market research report, the online language training market in APAC will grow at a CAGR of close to 22% during the forecast period. One of the key drivers that will have a positive influence on the growth of this market in the coming years is the growing need for cross-border communications. China is taking efforts to reduce its debt levels by shifting from capital-intensive industries towards service-oriented markets. This compels employers to include non-technical training in their training programs, which alters the work environment and dynamics in the corporate sector. Also, the increasing investments in service-oriented markets will enhance cross-border communication and boost the organization's collaboration with outside business parties. This in turn, will encourage companies to adopt language learning training programs with a stronger emphasis on online learning models during the predicted period.
The popularity of virtual business platform is one of the key trends that will gain traction in the online language training market in China. The corporate sector highly relies on virtual platforms to manage various aspects of the business such as online learning, collaboration, and sales. Virtual platforms enable businesses to serve their employees better, which in turn, will enhance the accessibility of online language learning programs.
Competitive landscape and key vendors
The corporate online language learning market in China is characterized by the presence of international players and several regional and local players. These vendors are offering courses that are aligned with the cultural standards of China, which in turn, drives the attention of organizations. To remain competitive in this marketspace, the vendors are also increasingly focusing on product pricing, languages, and extended service offerings.
Key vendors in this market are -
- EF Education First
- Hills Learning
- Linguatronics
- Rosetta Stone
Other prominent vendors in the market include Berlitz, inlingua International, iTutorGroup, LearnCube, OKpanda, and Transparent Language.
Segmentation by deployment method and analysis of the corporate online language learning market in China
- On-premise
- Cloud
The corporate sector in China relies on the on-premise deployment mode to access online language training courses and programs. China is witnessing a high rate of cyber-crime and security issues. The country is facing strong data security and privacy issues due to the lack of comprehensive national laws. This compels organizations to prefer the on-premise platform since this deployment method enables them to have better control over online business activities.
Segmentation by product and analysis of the corporate online language learning market in China
- Online language learning programs
- Language learning apps
Online language learning programs include trainers, course content, and assessment practices and are available in both synchronous and asynchronous learning methods. The language learning programs segment accounted for the majority market shares during 2016. According to this market research report, the segment will continue to account for the largest shares till the end of 2021 since these programs enable employees to collaborate with other learners and mentors anytime.
Key questions answered in the report include
- What will the market size and the growth rate be in 2021?
- What are the key factors driving the corporate online language learning market in China?
- What are the key market trends impacting the growth of the corporate online language learning market in China?
- What are the challenges to market growth?
- Who are the key vendors in the corporate online language learning market in China?
- What are the market opportunities and threats faced by the vendors in the corporate online language learning market in China?
- What are the trending factors influencing the market shares of China?
- What are the key outcomes of the five forces analysis of the corporate online language learning market in China?
Technavio also offers customization on reports based on specific client requirement.
This upcoming research report on the corporate online language learning market in China offers insights into the key trends and emerging drivers augmenting the growth of the education industry. Our reports for the education portfolio also follow a meticulous data collection methodology and offer an analysis of fast growing market segments like education technology.
By considering the market forecast and size, surging demand for various education technology services, the market research experts at Technavio offer an absolute picture of the corporate online language learning market in China for the period of 2017 to 2021. Furthermore, our research practices assist clients in formulating effective growth strategies and staying updated about the changing market topography.
This report on the corporate online language learning market in China also covers vendors like Rosetta Stone, Duolingo, Sanako, Linguatronics, and New Oriental Education & Technology. This upcoming industry research report on the corporate online language learning market in China also renders a detailed analysis of various education technology market by following primary and secondary research techniques that include vendor briefings, industry journals and publications, and webinars and podcasts to offer clients an exclusive overview of the education industry.
The upcoming industry research report for corporate online language learning market in China also shortlists the key drivers, emerging trends, as well as the restraints that the education technology market goes through presently. This upcoming report on the corporate online language learning market in China presents insights into the rapidly changing competitive landscape to offer clients a complete picture of the forthcoming trends within the education industry. Technavio also provides in-depth overviews into the sectors such as k12 and higher education.
Our market research methodology for the corporate online language learning market in China
Technavio also offers clients the option to customize every report to suit their specific requirements and offers attractive discounts on all upcoming reports and future purchases.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
- Global language learning market
PART 05: Market landscape
- Corporate online language learning market in China
- Five forces analysis
PART 06: Market segmentation by deployment method
- Corporate online language learning market in China by deployment method
- On-premise corporate online language learning market in China
- Cloud corporate online language learning market in China
PART 07: Market segmentation by product
- Corporate online language learning market in China by product
- Corporate online language learning market in China by online language learning programs
- Corporate online language learning market in China by language learning apps
PART 08: Market segmentation by language
- Corporate online language learning market in China by language
- Corporate online English language learning market in China
- Corporate online Japanese language learning market in China
- Corporate online language learning market in China by other languages
PART 09: Decision framework
PART 10: Drivers and challenges
- Market drivers
- Market challenges
PART 11: Market trends
- Virtual business platform
- Communication through social platforms
- Embedded analytical applications
PART 12: Vendor landscape
- Competitive landscape
- Competitive benchmarking
PART 13: Key vendor analysis
- EF Education First
- Hills Learning
- Linguatronics
- Rosetta Stone
PART 14: Other prominent vendors
- Berlitz
- inlingua International
- iTutorGroup
- LearnCube
- OKpanda
- Transparent Language
PART 15: Appendix
- List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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