Corporate Online Language Learning Market in China 2017-2021

This market research study identifies EF Education First, Hills Learning, Linguatronics, and Rosetta Stone as the leading players in the corporate online language learning market in China. A comprehensive analysis of this market is also presented by deployment method (on-premise and cloud), by product (online language learning programs and language learning apps), and by language (English, Japanese, and other languages).

Overview of the corporate online language learning market in China

According to Technavio's market research report, the online language training market in APAC will grow at a CAGR of close to 22% during the forecast period. One of the key drivers that will have a positive influence on the growth of this market in the coming years is the growing need for cross-border communications. China is taking efforts to reduce its debt levels by shifting from capital-intensive industries towards service-oriented markets. This compels employers to include non-technical training in their training programs, which alters the work environment and dynamics in the corporate sector. Also, the increasing investments in service-oriented markets will enhance cross-border communication and boost the organization's collaboration with outside business parties. This in turn, will encourage companies to adopt language learning training programs with a stronger emphasis on online learning models during the predicted period.

The popularity of virtual business platform is one of the key trends that will gain traction in the online language training market in China. The corporate sector highly relies on virtual platforms to manage various aspects of the business such as online learning, collaboration, and sales. Virtual platforms enable businesses to serve their employees better, which in turn, will enhance the accessibility of online language learning programs.

Competitive landscape and key vendors

The corporate online language learning market in China is characterized by the presence of international players and several regional and local players. These vendors are offering courses that are aligned with the cultural standards of China, which in turn, drives the attention of organizations. To remain competitive in this marketspace, the vendors are also increasingly focusing on product pricing, languages, and extended service offerings.

Key vendors in this market are -

• EF Education First
• Hills Learning
• Linguatronics
• Rosetta Stone

Other prominent vendors in the market include Berlitz, inlingua International, iTutorGroup, LearnCube, OKpanda, and Transparent Language.

Segmentation by deployment method and analysis of the corporate online language learning market in China

• On-premise
• Cloud

The corporate sector in China relies on the on-premise deployment mode to access online language training courses and programs. China is witnessing a high rate of cyber-crime and security issues. The country is facing strong data security and privacy issues due to the lack of comprehensive national laws. This compels organizations to prefer the on-premise platform since this deployment method enables them to have better control over online business activities.

Segmentation by product and analysis of the corporate online language learning market in China

• Online language learning programs
• Language learning apps

Online language learning programs include trainers, course content, and assessment practices and are available in both synchronous and asynchronous learning methods. The language learning programs segment accounted for the majority market shares during 2016. According to this market research report, the segment will continue to account for the largest shares till the end of 2021 since these programs enable employees to collaborate with other learners and mentors anytime.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the corporate online language learning market in China?
• What are the key market trends impacting the growth of the corporate online language learning market in China?
• What are the challenges to market growth?
• Who are the key vendors in the corporate online language learning market in China?
• What are the market opportunities and threats faced by the vendors in the corporate online language learning market in China?
• What are the trending factors influencing the market shares of China?
• What are the key outcomes of the five forces analysis of the corporate online language learning market in China?

Technavio also offers customization on reports based on specific client requirement.

This upcoming research report on the corporate online language learning market in China offers insights into the key trends and emerging drivers augmenting the growth of the education industry. Our reports for the education portfolio also follow a meticulous data collection methodology and offer an analysis of fast growing market segments like education technology.

By considering the market forecast and size, surging demand for various education technology services, the market research experts at Technavio offer an absolute picture of the corporate online language learning market in China for the period of 2017 to 2021. Furthermore, our research practices assist clients in formulating effective growth strategies and staying updated about the changing market topography.

This report on the corporate online language learning market in China also covers vendors like Rosetta Stone, Duolingo, Sanako, Linguatronics, and New Oriental Education & Technology. This upcoming industry research report on the corporate online language learning market in China also renders a detailed analysis of various education technology market by following primary and secondary research techniques that include vendor briefings, industry journals and publications, and webinars and podcasts to offer clients an exclusive overview of the education industry.

The upcoming industry research report for corporate online language learning market in China also shortlists the key drivers, emerging trends, as well as the restraints that the education technology market goes through presently. This upcoming report on the corporate online language learning market in China presents insights into the rapidly changing competitive landscape to offer clients a complete picture of the forthcoming trends within the education industry. Technavio also provides in-depth overviews into the sectors such as k12 and higher education.

Our market research methodology for the corporate online language learning market in China

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