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Corporate Online Language Learning Market in US 2017-2021

  • Published: Jun 2017
  • Pages: 70
  • SKU: IRTNTR14011
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This market research study identifies EF Education First, Linguatronics, Pearson, and Rosetta Stone as the leading players in the corporate online language learning market in the US. A comprehensive analysis of this market is also presented by language (Mandarin Chinese, Spanish, French, and other languages), by product (online language learning programs and language learning apps), and by deployment method (on-premise and cloud platforms).

Overview of the corporate online language learning market in the US

According to Technavio’s market research report, the corporate online language learning market in the US will grow at a CAGR of more than 16% during the forecast period. The introduction of improved learning delivery systems is one of the key drivers that will stimulate growth in the market until the end of 2021. The key technologies such as Next Gen LMS, content management system (CMS), content authoring tools, and digital libraries assist the creation, management, and delivery of language training content. This encourages organizations to rely on these software solutions for the smooth functioning of online learning systems. Next Gen learning management system (LMS) contains various content access and sharing capabilities that enable fast-paced delivery of the language learning courses. LMS also supports content update, edit, delete, and retrieve content. Other such technologies include content authoring tools and digital libraries. These technologies improve the online mode of language learning, subsequently driving the adoption of corporate online language learning programs in the US.

The introduction of wearable technology to learn languages is one of the key trends that will gain traction in the corporate online language learning market in the US. Wearable technologies including devices such as HoloLens, fitness trackers, smart watches, and smart glasses assist learners to learn languages in an advanced manner. For instance, Google Glass offers Google Glass website to support more than 150 apps that include media, utilities, and language learning. It promotes learner interaction and language fluency by facilitating language learning in different set-ups such as collaborative and individual.

Competitive landscape and key vendors

The vendors in the corporate online language learning market in the US provide a wide range of language learning products and services to their clients. They consider the learning requirements of their customers and customize products by collaborating with them. The market is competitive and the vendors are increasingly competing against each other based on factors such as product quality and features.

Key vendors in this market are -

  • EF Education First
  • Linguatronics
  • Pearson
  • Rosetta Stone

Other prominent vendors in the market include Berlitz, Cactus Worldwide, inlingua International, Learnship Networks, and Voxy.

Segmentation by product and analysis of the corporate online language learning market in the US

  • Online language learning programs
  • Language learning apps

Organizations are offering their employees new learning methods to learn foreign languages by facilitating flexible and personalized learning. These programs enable the evaluation of employees who attain language skills during the training. The evaluation tools help in checking the employees’ progress, which enables organizations to measure the outcome. This in turn, will boost the adoption of online language learning methods in several organizations.

Segmentation by deployment method and analysis of the corporate online language learning market in the US

  • On-premise
  • Cloud platforms

The deployment of language learning services through the on-premise method enables organizations to have greater control over the management and security of their businesses. This encourages them to install online foreign language learning solutions within the premises. The segment will contribute to the maximum market shares till 2021 since the on-premise platform enables end-users to customize the solution while choosing delivery platforms, content, and schedule.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the corporate online language learning market in the US?
  • What are the key market trends impacting the growth of the corporate online language learning market in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in the corporate online language learning market in the US?
  • What are the market opportunities and threats faced by the vendors in the corporate online language learning market in the US?
  • What are the trending factors influencing the market shares of the US?
  • What are the key outcomes of the five forces analysis of the corporate online language learning market in the US?

Technavio also offers customization on reports based on specific client requirement.

This upcoming industry research report on the corporate online language learning market in the US offers insights into the key trends and emerging drivers influencing the growth of the education industry. Our reports for the education also industry follow a comprehensive data collection approach and offer an analysis of rapidly growing market segments like education technology.  

By considering the market forecast and size and the rising demand for various education technology products and services, the market research professionals at Technavio offer a holistic overview of the corporate online language learning market in the US for the estimated period of 2017 to 2021. Furthermore, our research practices help clients develop effective growth strategies and keep pace with the continually changing market landscape.

This upcoming market research report on the corporate online language learning market in the US also covers vendors like Rosetta Stone, Duolingo, Sanako, Linguatronics, and Pearson ELT. This market study also offers a comprehensive analysis of various education technology products and services based on the interpretation of the information gathered from specific resources such as channel partners and market stakeholders.

The upcoming industry research report on the corporate online language learning market in the US also categorizes the key drivers, major trends, as well as the restraints that the education technology sector currently experiences. It also presents insights into the rapidly changing competitive scenario to give clients a realistic picture of the forthcoming events within the education industry. Technavio also provides deep-dive market assessments into related sectors such as k12 and higher education.

Our market research methodology for the corporate online language learning market inthe US

Technavio also provides clients the option to customize every report to suit their specific requirements and offers attractive discounts on all upcoming reports and future purchases.

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PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research methodology

PART 04: Introduction

  • Global language learning market

PART 05: Market landscape

  • Corporate online language learning market in US
  • Five forces analysis

PART 06: Market segmentation by language

  • Corporate online language learning market in US by language
  • Corporate online Mandarin Chinese language learning market in US
  • Corporate online Spanish language learning market in US
  • Corporate online French language learning market in US
  • Corporate online language learning market in US by other languages

PART 07: Market segmentation by product

  • Corporate online language learning market in US by product
  • Corporate online language learning market in US by online language learning programs
  • Corporate online language learning market in US by language learning apps

PART 08: Market segmentation by deployment method

  • Corporate online language learning market in US by deployment method
  • On-premise corporate online language learning market in US
  • Cloud corporate online language learning market in US

PART 09: Decision framework

PART 10: Drivers and challenges

  • Market drivers
  • Market challenges

PART 11: Market trends

  • Language learning through wearable technology
  • Outsourcing of services
  • Growing demand for microlearning
  • Advances in technology

PART 12: Vendor landscape

  • Competitive landscape
  • Competitive benchmarking

PART 13: Key vendor analysis

  • EF Education First
  • Linguatronics
  • Pearson
  • Rosetta Stone

PART 14: Other prominent vendors

  • Berlitz
  • Cactus Worldwide
  • inlingua International
  • Learnship Networks
  • Voxy

PART 15: Appendix

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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