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Detergent Market by End-user, Type, and Geography - Forecast and Analysis 2021-2025

  • Published: Jan 2022
  • Pages: 120
  • SKU: IRTNTR71987
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The detergent market share is expected to increase by USD 24.57 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 5.03%.

This detergent market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers detergent market segmentation by end-user (household and commercial and industrial), type (powder and liquid), and geography (APAC, North America, Europe, South America, and MEA). The detergent market report also offers information on several market vendors, including Church and Dwight Co. Inc., Colgate-Palmolive Co., Ecolab Inc., Henkel AG and Co. KGaA, Kao Corp., Lion Corp., McBride Plc, Reckitt Benckiser Group Plc, The Procter and Gamble Co., and Unilever Group among others.

What will the Detergent Market Size be During the Forecast Period?

Detergent Market Size

Download the Free Report Sample to Unlock the Detergent Market Size for the Forecast Period and Other Important Statistics

 

Detergent Market: Key Drivers and Challenges

The rising consumer awareness regarding hygiene is notably driving the detergent market growth, although factors such as high price wars may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the detergent industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Detergent Market Driver

One of the key factors driving the global detergent market growth is the rising consumer awareness regarding hygiene. There has been a significant increase in the middle-class population and their spending on home care and personal care products, which is resulting in the high demand for detergent. The growth is expected owing to the increasing demand from the laundry care industry, the consciousness regarding personal hygiene, and clean surroundings which will stimulate the demand for laundry and household cleaning products. Moreover, other factors such as growth in the tourism and hospitality sector will increase the demand for more hotels, where laundry service is a major service. The increasing adoption of washing machines for laundry services (as it consumes low electricity and water) is expected to increase the demand for liquid and powder detergents, which will positively impact the growth of the market in focus during the forecast period.

Key Detergent Market Challenge

One of the major challenges to the global detergent market growth is the high price wars between the key vendors due to imperative competitive pricing. The unorganized players offer low-quality products at lower prices than the organized players, which attract the lower, middle, and middle-upper income segments of consumers. The price elasticity in the detergent market is very high, which compels vendors to cut their price and profit margin. The high cost of raw materials such as chemical/organic ingredients and natural fragrances, and packaging costs are major factors for the high price of liquid detergents than other substitute products such as powder and bar detergents. Moreover, the low-quality products offered at low prices by local vendors make market penetration difficult for the global players. Such factors are expected to impede the growth of the market in focus during the forecast period.

This detergent market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Detergent Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Church and Dwight Co. Inc.
  • Colgate-Palmolive Co.
  • Ecolab Inc.
  • Henkel AG and Co. KGaA
  • Kao Corp.
  • Lion Corp.
  • McBride Plc
  • Reckitt Benckiser Group Plc
  • The Procter and Gamble Co.
  • Unilever Group

 

This statistical study of the detergent market encompasses successful business strategies deployed by the key vendors. The detergent market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The detergent market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Detergent Market?

Detergent Market Market segmentation by region

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53% of the market's growth will originate from APAC during the forecast period. China and India are the key markets for detergent in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

The significant increase in demand for detergents due to the adoption of washing machines in households and commercial establishments such as hotels and resorts will facilitate the detergent market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating End-user Segments in the Detergent Market?

Detergent Market Segmentation

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The detergent market share growth by the household segment will be significant during the forecast period. The increasing use of detergent by the household sector for washing clothes at home will dominate the end-user segment of the market during the forecast period. Moreover, the increase in disposable income and availability of low-cost washing machines that consumes low electricity and water will encourage the adoption of washing machines for faster cleaning and drying.

This report provides an accurate prediction of the contribution of all the segments to the growth of the detergent market size and actionable market insights on post COVID-19 impact on each segment.

 

Detergent Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 5.03%

Market growth 2021-2025

$ 24.57 billion

Market structure

Fragmented

YoY growth (%)

4.31

Regional analysis

APAC, North America, Europe, South America, and MEA

Performing market contribution

APAC at 53%

Key consumer countries

China, US, India, Canada, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Church and Dwight Co. Inc., Colgate-Palmolive Co., Ecolab Inc., Henkel AG and Co. KGaA, Kao Corp., Lion Corp., McBride Plc, Reckitt Benckiser Group Plc, The Procter and Gamble Co., and Unilever Group

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Detergent Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive detergent market growth during the next five years
  • Precise estimation of the detergent market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the detergent industry across APAC, North America, Europe, South America, and MEA
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of detergent market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by End-user

    • Market segments
    • Comparison by End-user
    • Household - Market size and forecast 2020-2025
    • Commercial and industrial - Market size and forecast 2020-2025
    • Market opportunity by End-user

    Market Segmentation by Type

    • Market segments
    • Comparison by Type
    • Powder - Market size and forecast 2020-2025
    • Liquid - Market size and forecast 2020-2025
    • Market opportunity by Type

    Customer landscape

      Geographic Landscape

      • Geographic segmentation
      • Geographic comparison
      • APAC - Market size and forecast 2020-2025
      • North America - Market size and forecast 2020-2025
      • Europe - Market size and forecast 2020-2025
      • South America - Market size and forecast 2020-2025
      • MEA - Market size and forecast 2020-2025
      • Key leading countries
      • Market opportunity by geography
      • Market drivers
      • Market challenges
      • Market trends

      Vendor Landscape

      • Competitive Scenario
      • Vendor landscape
      • Landscape disruption

      Vendor Analysis

      • Vendors covered
      • Market positioning of vendors
      • Church and Dwight Co. Inc.
      • Colgate-Palmolive Co.
      • Ecolab Inc.
      • Henkel AG and Co. KGaA
      • Kao Corp.
      • Lion Corp.
      • McBride Plc
      • Reckitt Benckiser Group Plc
      • The Procter and Gamble Co.
      • Unilever Group

      Appendix

      • Scope of the report
      • Currency conversion rates for US$
      • Research methodology
      • List of abbreviations

      Research Framework

      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

      TechnavioINFORMATION SOURCES

      Primary sources

      • Manufacturers and suppliers
      • Channel partners
      • Industry experts
      • Strategic decision makers

      Secondary sources

      • Industry journals and periodicals
      • Government data
      • Financial reports of key industry players
      • Historical data
      • Press releases
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      TechnavioDATA ANALYSIS

      Data Synthesis

      • Collation of data
      • Estimation of key figures
      • Analysis of derived insights

      Data Validation

      • Triangulation with data models
      • Reference against proprietary databases
      • Corroboration with industry experts
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      TechnavioREPORT WRITING

      Qualitative

      • Market drivers
      • Market challenges
      • Market trends
      • Five forces analysis

      Quantitative

      • Market size and forecast
      • Market segmentation
      • Geographical insights
      • Competitive landscape
      Interested in this report?
      Get your sample now!
      Detergent market growth will increase by $24579.41 million during 2020-2025.
      The detergent market is expected to grow at a CAGR of 5.03% during 2020-2025.
      Technavio has segmented the detergent market by end user (Household and Commercial and industrial) ,type (Powder and Liquid) , and geographic (APAC, North America, Europe, South America, and MEA).
      Church and Dwight Co. Inc., Colgate-Palmolive Co., Ecolab Inc., Henkel AG and Co. KGaA, Kao Corp., Lion Corp., McBride Plc, Reckitt Benckiser Group Plc, The Procter and Gamble Co., Unilever Group are a few of the key vendors in the detergent market.
      APAC will register the highest growth rate of 53.44% among the other regions. Therefore, the detergent market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
      The key factors driving the detergent market growth are:
      • Rising consumer awareness regarding hygiene
      The detergent market vendors should focus on grabbing business opportunities from the household segment as it accounted for the largest market share in the base year.
      • What are the key global market and the regional market share?
      • What are the revenue-generating key market segments?
      • What are the key factors driving and challenging this market’s growth?
      • Who are the key market vendors and their growth strategies?
      • What are the latest trends influencing the growth of this market?
      • What are the variables influencing the market growth in the primary regions?
      • What are the factors influencing the growth of the parent market?
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      • Five-force market analysis

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