Detergent Market by End-user, Type, and Geography - Forecast and Analysis 2021-2025

The detergent market share is expected to increase by USD 24.57 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 5.03%.

This detergent market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers detergent market segmentation by end-user (household and commercial and industrial), type (powder and liquid), and geography (APAC, North America, Europe, South America, and MEA). The detergent market report also offers information on several market vendors, including Church and Dwight Co. Inc., Colgate-Palmolive Co., Ecolab Inc., Henkel AG and Co. KGaA, Kao Corp., Lion Corp., McBride Plc, Reckitt Benckiser Group Plc, The Procter and Gamble Co., and Unilever Group among others.

What will the Detergent Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Detergent Market Size for the Forecast Period and Other Important Statistics

Detergent Market: Key Drivers and Challenges

The rising consumer awareness regarding hygiene is notably driving the detergent market growth, although factors such as high price wars may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the detergent industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Detergent Market Driver

One of the key factors driving the global detergent market growth is the rising consumer awareness regarding hygiene. There has been a significant increase in the middle-class population and their spending on home care and personal care products, which is resulting in the high demand for detergent. The growth is expected owing to the increasing demand from the laundry care industry, the consciousness regarding personal hygiene, and clean surroundings which will stimulate the demand for laundry and household cleaning products. Moreover, other factors such as growth in the tourism and hospitality sector will increase the demand for more hotels, where laundry service is a major service. The increasing adoption of washing machines for laundry services (as it consumes low electricity and water) is expected to increase the demand for liquid and powder detergents, which will positively impact the growth of the market in focus during the forecast period.

Key Detergent Market Challenge

One of the major challenges to the global detergent market growth is the high price wars between the key vendors due to imperative competitive pricing. The unorganized players offer low-quality products at lower prices than the organized players, which attract the lower, middle, and middle-upper income segments of consumers. The price elasticity in the detergent market is very high, which compels vendors to cut their price and profit margin. The high cost of raw materials such as chemical/organic ingredients and natural fragrances, and packaging costs are major factors for the high price of liquid detergents than other substitute products such as powder and bar detergents. Moreover, the low-quality products offered at low prices by local vendors make market penetration difficult for the global players. Such factors are expected to impede the growth of the market in focus during the forecast period.

This detergent market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Detergent Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

• Church and Dwight Co. Inc.
• Colgate-Palmolive Co.
• Ecolab Inc.
• Henkel AG and Co. KGaA
• Kao Corp.
• Lion Corp.
• McBride Plc
• Reckitt Benckiser Group Plc
• The Procter and Gamble Co.
• Unilever Group

This statistical study of the detergent market encompasses successful business strategies deployed by the key vendors. The detergent market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The detergent market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Detergent Market?

For more insights on the market share of various regions Request for a FREE sample now!

53% of the market's growth will originate from APAC during the forecast period. China and India are the key markets for detergent in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

The significant increase in demand for detergents due to the adoption of washing machines in households and commercial establishments such as hotels and resorts will facilitate the detergent market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating End-user Segments in the Detergent Market?

To gain further insights on the market contribution of various segments Request for a FREE sample

The detergent market share growth by the household segment will be significant during the forecast period. The increasing use of detergent by the household sector for washing clothes at home will dominate the end-user segment of the market during the forecast period. Moreover, the increase in disposable income and availability of low-cost washing machines that consumes low electricity and water will encourage the adoption of washing machines for faster cleaning and drying.

This report provides an accurate prediction of the contribution of all the segments to the growth of the detergent market size and actionable market insights on post COVID-19 impact on each segment.

Request for a FREE sample

What are the Key Data Covered in this Detergent Market Report?

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will drive detergent market growth during the next five years
• Precise estimation of the detergent market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the detergent industry across APAC, North America, Europe, South America, and MEA
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of detergent market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch