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The global diaper market share is expected to increase by USD 27.6 billion from 2019 to 2024, and the market's growth momentum will accelerate at a CAGR of 6.74%.
This global diaper market research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers global diaper market segmentation by type (baby diapers and adult diapers) and geography (APAC, North America, Europe, and South America). The global diaper market report also offers information on several market vendors, including Essity Aktiebolag (publ), First Quality Enterprises Inc., Kao Corp., Kimberly-Clark Corp., Medline Industries Inc., Oji Holdings Corp., Koninklijke Philips NV, SCA Group, The Procter & Gamble Co., and Unicharm Corp. among others.
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Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The rapid adoption of baby diapers in developing regions is notably driving the global diaper market growth, although factors such as environmental pollution may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the global diaper industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Diaper Market Driver
The rapid adoption of baby diapers in developing regions are one of the key factors driving the growth of the global diaper market. The rise in awareness regarding baby health and hygiene and the increase in disposable income are the key aspects contributing to the growth of the market. Technological advances and innovations in the material and design of diapers have resulted in the introduction of several novel products with superior properties. For instance, the pant type diaper category is very popular in developing countries like Asia. They are extremely easy to use and are comparatively airier and more comfortable than regular diapers, which need to be taped and are tighter than pants. Manufacturers have also introduced smaller packs of diapers as they cost less. One other aspect influencing the growth of the market is the rise in the number of working women in developing countries, which has had a positive impact on product sales. Therefore, the rise in disposable income, increase in innovations, and improved awareness of health and hygiene for babies will drive the growth of the diaper market in developing countries in the near future.
Key Diaper Market Trend
The jellyfish diapers will fuel the global diaper market growth. Jellyfish diapers are being developed by Cine'al, an Israeli nanotechnology start-up, which was inspired by research studying the superabsorbent quality of jellyfish flesh conducted at Tel Aviv University. They aim to provide a cleaner and eco-friendly option for the baby's bottom as well as the environment. These diapers are two times more absorbent compared with other diapers that are present in the market. Normal diapers made of plastic and synthetic polymers take hundreds of years to break down. However, jellyfish diapers degrade in less than 30 days, leading to less environmental pollution. These diapers are made by first breaking down the jellyfish flesh and then adding antibacterial nanoparticles. This results in a substance called hydro mesh, which is used as a raw material. The manufacturing process of these diapers is easy due to the booming jellyfish population worldwide, which is a result of overfishing and global warming. With this kind of eco-friendly innovation, environmental problems like overfilled landfills would be solved, encouraging several consumers to opt for these diapers.
Key Diaper Market Challenge
Environmental pollution is a major challenge for the global diaper market growth. Diapers are posing a major threat to the environment due to the non-biodegradable materials used in their manufacture. Diapers are made up of materials such as plastic, elastics, and superabsorbent polymers, which require a long time to degrade. They make up a major portion of trash in landfills and pose a risk to the environment. Diapers also generate toxins during their degeneration period. Disposable diapers make up more than 40% of the non-biodegradable waste in the US. As a result, several consumers are shifting to eco-friendly diapers, which will cause a slight disturbance to the overall market. The above factors will hinder the growth of the global diapers market during the forecast period.
This global diaper market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2020-2024.
Technavio categorizes the global diaper market as a part of the global household products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the global diaper market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the global diaper market encompasses successful business strategies deployed by the key vendors. The global diaper market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The global diaper market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the global diaper market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the global household products market includes the following core components:
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
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36% of the market's growth will originate from APAC during the forecast period. China, India, and Japan are the key markets for global diaper market in APAC. Market growth in this region will be faster than the growth of the market in regions.
The rapid adoption of baby diapers in developing regions will facilitate the global diaper market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the COVID-19 outbreak in APAC led to the closure of international boundaries, which resulted in obstruction in the shipping of diapers from exporters. In addition, the closure of offline stores of diapers caused a reduction in the sales of the regional market in focus. However, with the opening of international boundaries, lifting up of lockdown and resumption of offline stores in Q4 2020, the growth of the diaper market in APAC is expected to boost during the forecast period.
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The global diaper market share growth by the baby diaper segment will be significant during the forecast period. The baby diaper segment is the most widely used category in the market due to its ease of usage and hygienic characteristics. Factors such as the rise in dual-income households and an increase in awareness about hygiene influence several consumers to opt for disposable diapers for babies. These diapers are available in varieties such as super absorbent, ultra-absorbent, and eco-friendly diapers. The demand for eco-friendly and high-absorbent diapers is on the rise because a growing number of consumers are looking for diapers that help keep their babies dry and free from rashes. Such factors will increase the market demand during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the global diaper market size and actionable market insights on post COVID-19 impact on each segment.
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Diaper Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2019 |
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Forecast period |
2020-2024 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.74% |
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Market growth 2020-2024 |
USD 27.6 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
5.73 |
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Regional analysis |
APAC, North America, Europe, and South America |
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Performing market contribution |
APAC at 36% |
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Key consumer countries |
US, China, India, Japan, and Germany |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Essity Aktiebolag (publ), First Quality Enterprises Inc., Kao Corp., Kimberly-Clark Corp., Medline Industries Inc., Oji Holdings Corp., Koninklijke Philips NV, SCA Group, The Procter & Gamble Co., and Unicharm Corp. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Type
6 Customer landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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