Enjoy complimentary customisation on priority with our Enterprise License!
The digital advertising market share in the US is expected to increase by USD 166.87 billion from 2021 to 2026, at a CAGR of 13.34%.
This digital advertising market in the US research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the digital advertising market in the US segmentation by type (search advertising, social media advertising, banner advertising, and others) and Channel (mobile, desktop/laptop, and connected TV). The digital advertising market in the US report also offers information on several market vendors, including Adobe Inc., Alphabet Inc., Amazon.com Inc., Apollo Global Management Inc., BuzzFeed Inc., Facebook Inc., IAC InterActiveCorp, LinkedIn Corp., Microsoft Corp., and Twitter Inc. among others.
Download the Free Report Sample to Unlock the Digital Advertising Market Size in the US for the Forecast Period and Other Important Statistics
The growth in in-app advertising is notably driving the digital advertising market growth in the US, although factors such as the growing adoption of ad-blocker solutions may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the digital advertising industry in the US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Digital Advertising Market Driver in the US
Key Digital Advertising Market Trend in the US
Key Digital Advertising Market Challenge in the US
This digital advertising market in the US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the digital advertising market as a part of the global advertising market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the digital advertising market in the US during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the digital advertising market in the US encompasses successful business strategies deployed by the key vendors. The digital advertising market in the US is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The digital advertising market in the US forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the digital advertising market in the US, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the advertising market includes the following core components:
The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.
To gain further insights on the market contribution of various segments Request for a FREE sample
The digital advertising market share growth in the US by the search advertising segment will be significant during the forecast period. This segment includes digital advertisements that are displayed using the information collected from search keywords on browsers and apps. These ads are targeted and hosted on all web pages accessed by a user. Search ads are the most popular mode of digital advertising in the US and will continue to be the same during the forecast period. These ads have higher conversion rates than other ads and are more relevant because they are displayed based on the information collected from the frequently searched keywords of the user.
This report provides an accurate prediction of the contribution of all the segments to the growth of the digital advertising market in the US size and actionable market insights on post COVID-19 impact on each segment.
Cloud Advertising market - The market share should rise by USD 229.94 billion from 2022 to 2026 at a CAGR of 18.39%.
Advertising Services market - The market share is expected to reach an estimated USD 188.92 billion value by 2026 at an accelerating CAGR of 5.18%.
Digital Advertising Market Scope in the US |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Decelerate at a CAGR of 13.34% |
Market growth 2022-2026 |
$ 166.87 billion |
Market structure |
Fragmented |
YoY growth (%) |
15.30 |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Adobe Inc., Alphabet Inc., Amazon.com Inc., Apollo Global Management Inc., BuzzFeed Inc., Facebook Inc., IAC InterActiveCorp, LinkedIn Corp., Microsoft Corp., and Twitter Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
***1. Executive Summary
***2. Market Landscape
**2.1 Market ecosystem
*Exhibit 01: Parent market
*Exhibit 02: Market characteristics
**2.2 Value chain analysis
*Exhibit 03: Value chain analysis: Advertising
*2.2.1 Advertiser/service buyers
*2.2.2 Advertising agency
*2.2.3 Sales house
*2.2.4 Publishing platforms/media organizations
*2.2.5 Industry innovation
***3. Market Sizing
**3.1 Market definition
*Exhibit 04: Offerings of vendors included in the market definition
**3.2 Market segment analysis
*Exhibit 05: Market segments
**3.3 Market size 2021
**3.4 Market outlook: Forecast for 2021 - 2026
*Exhibit 06: US - Market size and forecast 2021 - 2026 ($ billion)
*Exhibit 07: US market: Year-over-year growth 2021 - 2026 (%)
***4. Five Forces Analysis
**4.1 Five Forces Summary
*Exhibit 08: Five forces analysis 2021 & 2026
**4.2 Bargaining power of buyers
*Exhibit 09: Bargaining power of buyers
**4.3 Bargaining power of suppliers
*Exhibit 10: Bargaining power of suppliers
**4.4 Threat of new entrants
*Exhibit 11: Threat of new entrants
**4.5 Threat of substitutes
*Exhibit 12: Threat of substitutes
**4.6 Threat of rivalry
*Exhibit 13: Threat of rivalry
**4.7 Market condition
*Exhibit 14: Market condition - Five forces 2021
***5 Market Segmentation by Type
**5.1 Market segments
*Exhibit 15: Type - Market share 2021-2026 (%)
**5.2 Comparison by Type
*Exhibit 16: Comparison by Type
**5.3 Search advertising - Market size and forecast 2021-2026
*Exhibit 17: Search advertising - Market size and forecast 2021-2026 ($ billion)
*Exhibit 18: Search advertising - Year-over-year growth 2021-2026 (%)
**5.4 Social media advertising - Market size and forecast 2021-2026
*Exhibit 19: Social media advertising - Market size and forecast 2021-2026 ($ billion)
*Exhibit 20: Social media advertising - Year-over-year growth 2021-2026 (%)
**5.5 Banner advertising - Market size and forecast 2021-2026
*Exhibit 21: Banner advertising - Market size and forecast 2021-2026 ($ billion)
*Exhibit 22: Banner advertising - Year-over-year growth 2021-2026 (%)
**5.6 Others - Market size and forecast 2021-2026
*Exhibit 23: Others - Market size and forecast 2021-2026 ($ billion)
*Exhibit 24: Others - Year-over-year growth 2021-2026 (%)
**5.7 Market opportunity by Type
*Exhibit 25: Market opportunity by Type
***6. Market Segmentation by Channel
**6.1 Market segments
*Exhibit 26: Channel - Market share 2021-2026 (%)
**6.2 Comparison by Channel
*Exhibit 27: Comparison by Channel
**6.3 Mobile - Market size and forecast 2021-2026
*Exhibit 28: Mobile - Market size and forecast 2021-2026 ($ billion)
*Exhibit 29: Mobile - Year-over-year growth 2021-2026 (%)
**6.4 Desktop/laptop - Market size and forecast 2021-2026
*Exhibit 30: Desktop/laptop - Market size and forecast 2021-2026 ($ billion)
*Exhibit 31: Desktop/laptop - Year-over-year growth 2021-2026 (%)
**6.5 Connected TV - Market size and forecast 2021-2026
*Exhibit 32: Connected TV - Market size and forecast 2021-2026 ($ billion)
*Exhibit 33: Connected TV - Year-over-year growth 2021-2026 (%)
**6.6 Market opportunity by Channel
*Exhibit 34: Market opportunity by Channel
***7. Customer landscape
**7.1 Customer landscape
*Exhibit 35: ?Customer landscape?
***8. Drivers, Challenges, and Trends
**8.1 Market drivers
*8.1.1 Growth in in-app advertising
*8.1.2 Shifting trend from traditional to online advertising
*8.1.3 Growing smartphone penetration
**8.2 Market challenges
*8.2.1 Growing adoption of ad-blocker solutions
*8.2.2 Rising privacy and security concerns
*8.2.3 Privacy and security concerns
*Exhibit 36: Impact of drivers and challenges
**8.3 Market trends
*8.3.1 Incorporation of augmented reality (AR) in advertising
*8.3.2 Multi-channel digital marketing
*8.3.3 Programmatic advertising
***9. Vendor Landscape
**9.1 Vendor landscape
*Exhibit 37: Vendor landscape
**9.2 Landscape disruption
*Exhibit 38: Landscape disruption
*Exhibit 39: Industry risks
***10. Vendor Analysis
**10.1 Vendors covered
*Exhibit 40: Vendors covered
**10.2 Market positioning of vendors
*Exhibit 41: Market positioning of vendors
*10.3 Adobe Inc.
*Exhibit 42: Adobe Inc. - Overview
*Exhibit 43: Adobe Inc. - Business segments
*Exhibit 44: Adobe Inc. - Key News
*Exhibit 45: Adobe Inc. - Key offerings
*Exhibit 46: Adobe Inc. - Segment focus
**10.4 Alphabet Inc.
*Exhibit 47: Alphabet Inc. - Overview
*Exhibit 48: Alphabet Inc. - Business segments
*Exhibit 49: Alphabet Inc. - Key offerings
*Exhibit 50: Alphabet Inc. - Segment focus
*10.5 Amazon.com Inc.
*Exhibit 51: Amazon.com Inc. - Overview
*Exhibit 52: Amazon.com Inc. - Business segments
*Exhibit 53: Amazon.com Inc. - Key offerings
*Exhibit 54: Amazon.com Inc. - Segment focus
**10.6 Apollo Global Management Inc.
*Exhibit 55: Apollo Global Management Inc. - Overview
*Exhibit 56: Apollo Global Management Inc. - Business segments
*Exhibit 57: Apollo Global Management Inc. - Key News
*Exhibit 58: Apollo Global Management Inc. - Key offerings
*Exhibit 59: Apollo Global Management Inc. - Segment focus
**10.7 BuzzFeed Inc.
*Exhibit 60: BuzzFeed Inc. - Overview
*Exhibit 61: BuzzFeed Inc. - Product and service
*Exhibit 62: BuzzFeed Inc. - Key offerings
**10.8 Facebook Inc.
*Exhibit 63: Facebook Inc. - Overview
*Exhibit 64: Facebook Inc. - Business segments
*Exhibit 65: Facebook Inc. - Key offerings
**10.9 IAC InterActiveCorp
*Exhibit 66: IAC InterActiveCorp - Overview
*Exhibit 67: IAC InterActiveCorp - Business segments
*Exhibit 68: IAC InterActiveCorp - Key News
*Exhibit 69: IAC InterActiveCorp - Key offerings
*Exhibit 70: IAC InterActiveCorp - Segment focus
**10.10 LinkedIn Corp.
*Exhibit 71: LinkedIn Corp. - Overview
*Exhibit 72: LinkedIn Corp. - Product and service
*Exhibit 73: LinkedIn Corp. - Key offerings
**10.11 Microsoft Corp.
*Exhibit 74: Microsoft Corp. - Overview
*Exhibit 75: Microsoft Corp. - Business segments
*Exhibit 76: Microsoft Corp. - Key offerings
*Exhibit 77: Microsoft Corp. - Segment focus
**10.12 Twitter Inc.
*Exhibit 78: Twitter Inc. - Overview
*Exhibit 79: Twitter Inc. - Business segments
*Exhibit 80: Twitter Inc. - Key offerings
***11 Appendix
**11.1 Scope of the report
*11.1.1 Market definition
*11.1.2 Objectives
*11.1.3 Notes and caveats
**11.2 Currency conversion rates for US$
*Exhibit 81: Currency conversion rates for US$
**11.3 Research methodology
*Exhibit 82: Research Methodology
*Exhibit 83: Validation techniques employed for market sizing
*Exhibit 84: Information sources
**11.4 List of abbreviations
*Exhibit 85: List of abbreviations
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.