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Digital Retail Marketing Market by Type, Platform and Geography - Forecast and Analysis 2023-2027

  • Published: Dec 2022
  • Pages: 168
  • SKU: IRTNTR43941
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The digital retail marketing market is estimated to grow at a CAGR of 26.39% between 2022 and 2027. The size of the market is forecast to increase by USD 902.88 billion. The growth of the market depends on serval factors, including rapid growth in social media, higher brand recall in online advertisement, and the evolution of digital marketing strategies.

This report extensively covers market segmentation by type (search ads, display ads, social media, e-mail marketing, and others), platform (mobile devices and desktops), and geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Digital Retail Marketing Market During the Forecast Period?

Digital Retail Marketing Market Size

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Parent Market Analysis

Technavio categorizes the global digital retail marketing market as a part of the global Internet and direct marketing retail market within the global retailing market. The parent market global Internet and direct marketing retail market cover the revenue generated by companies providing retail services primarily on the Internet, through mail order, door-to-door retailers, and TV home shopping retailers. It also includes companies that provide online marketplaces for consumer products and services. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Digital Retail Marketing Market: Key Drivers, Trends, Challenges, and Customer Landscape

The rapid growth in social media is notably driving the market growth, although factors such as requirement for a skilled workforce may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Digital Retail Marketing Market Driver

The rapid growth in social media is a major factor driving the global digital retail marketing market share growth. Social media platforms allow the advertising of the websites of individuals or organizations on a larger scale than most other advertising media. Advertisers are able to build brand acquaintance among users by putting up posts and updates on brand pages, which get shared among their network. Regular updates enhance brand visibility and help to acquire new customers as well as to increase familiarity among existing customers. The COVID-19 pandemic has had a significant influence on social media usage.

To avoid the spread of COVID-19, many countries have announced restrictions related to travel, and people have been advised to stay indoors as a part of the lockdown measure. This has increased the time spent on social media platforms in countries such as the US, the UAE, Italy, India, China, Spain, and Germany. Therefore, an increase in the use of social media platforms will drive the demand for digital retail marketing in these countries and thereby influence the overall growth of the market during the forecast period.    

Significant Digital Retail Marketing Market Trend

The growing shift of preference from traditional to digital retail advertising channels will be a major challenge for the global retail marketing market share growth. With the advances in technology, there has been a rapid shift in preference to digital retail advertising from the traditional medium. This is primarily because of the effectiveness offered by digital media in terms of the ability to view the posts and advertisements at any point with no location constraints. In addition, marketers are also combining traditional channels with online channels, such as the use of geofencing to send advertising messages to mobile devices within range of a billboard, shelter, or outlet.

Some of the major factors influencing the shift from traditional advertising channels to digital channels are increased brand awareness, modernization, enhanced customer experience, and increased product awareness. Essentially, the market will continue to grow during the forecast period.

Major Digital Retail Marketing Market Challenge

The requirement for a skilled workforce will be a major challenge for the global digital retail marketing market share growth. The global digital retail marketing market is upgrading rapidly, and one of the major challenges faced by companies is the need for a skilled and talented workforce that adapts quickly to the latest advances in technology. Companies need to hire employees who can cope with the rapidly transforming market. This cannot be achieved only through a good recruitment team; it also requires a complementary employee development team as well as effective processes and procedures.

Besides considering the soft skills and the expertise of the employees, recruiters must also consider the customer and data management skills of the employees. Thus, the lack of a skilled workforce can become a major challenge for the growth of the global digital retail marketing market during the forecast period.

Key Digital Retail Marketing Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Digital Retail Marketing Market Share by Geography

Global Digital Retail Marketing Market Customer Landscape

Who are the Major Digital Retail Marketing Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

123internet.agency - The company offers digital retail marketing services such as digital marketing strategy for companies. Also, Through this segment, the company offers marketing strategy, digital services and data-driven solutions.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Advantage Solutions Inc.
  • AMP Agency
  • Ascential Plc
  • BigCommerce Holdings Inc.
  • Daniel J. Edelman Holdings Inc.
  • GK Software SE
  • Medallion Retail
  • Microsoft Corp.
  • Salesforce.com Inc.
  • Shopify Inc.
  • SocialSEO
  • Straight North LLC
  • Stream Companies
  • Tesco Plc
  • The Interpublic Group of Companies Inc.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Digital Retail Marketing Market?

The market share growth by the search Ads segment will be significant during the forecast period. Search ads are currently the most popular form of digital retail marketing and will continue to be the dominant marketing segment during the forecast period. The online population in this segment is targeted based on their search criteria and frequently visited sites. Digital retail marketing by search ads has higher conversion rates as advertisements are generated in close relation to consumer requirements, based on their search history. 

Digital Retail Marketing Market Size

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The search ads segment was valued at USD 52.19 billion in 2017 and continue to grow by 2021One of the major factors influencing the search ads market is the rapid growth of e-commerce. The global e-commerce business is growing beyond metropolitan cities and moving to tier-two and tier-three cities. The business is extending to groceries and electronics and has become an integral part of an online shopper's life. Most online visitors only visit e-commerce websites with the intention of making a purchase for now or for the future. Consequently, search ads tend to be more efficient in targeting larger age groups. Such factors will drive the growth of the search ads segment in the global digital retail marketing segment during the forecast period.

Which are the Key Regions for the Digital Retail Marketing Market?

Digital Retail Marketing Market Share by Geography

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APAC is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The digital retail marketing market in APAC is likely to experience the highest growth during the forecast period. The high population density and the rapid penetration of the Internet in the region are the major growth factors for the market. APAC is witnessing a rapid shift from traditional modes of advertising to digital modes. The high urbanization in this region is further increasing the adoption of digital retail marketing. This enables companies to target wider audiences, such as corporate workers and shoppers. 

This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. COVID-19 led to an upsurge in the demand for APAC. Moreover, the lockdown restrictions were lifted in the second half of 2020, owing to large-scale vaccination drives across APAC. This resumed offline business activities in several industries, including the retail industry, since the first half of 2020. However, the increasing digitalization of businesses and the growing use of social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest among people will drive the demand for digital retail marketing services from the retail business during the forecast period to increase their product reach. Thus, the global digital retail marketing market in APAC is expected to grow positively during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by Type (Search ads, Display ads, Social media, E-mail marketing, and Others), Platform (Mobile devices and Desktops), and Geography (APAC, North America, Europe, South America, and Middle East and Africa).

  • Type Outlook (USD Billion, 2017 - 2027)
    • Search ads
    • Display ads
    • Social media
    • E-mail marketing
    • Others
  • Platform Outlook (USD Billion, 2017 - 2027)
    • Mobile devices
    • Desktops
  • Region Outlook (USD Billion, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Digital Retail Marketing Market Scope

Report Coverage

Details

Page number

168

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 26.39%

Market growth 2023-2027

USD 902.88 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

23.88

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 41%

Key countries

US, China, Japan, UK, and Germany

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

123 Internet Group, Advantage Solutions Inc., AMP Agency, Ascential Plc, BigCommerce Holdings Inc., Daniel J. Edelman Holdings Inc., GK Software SE, Medallion Retail, Microsoft Corp., Salesforce.com Inc., Shopify Inc., SocialSEO, Straight North LLC, Stream Companies, Tesco Plc, The Interpublic Group of Companies Inc., Theory House, Unfoldr B.V., Vivendi SE, and WebFX

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID -19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.

Customization purview

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What are the Key Data Covered in this Digital Retail Marketing Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the digital retail marketing market between 2023 and 2027
  • Precise estimation of the size of the digital retail marketing market size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market industry across APAC, North America, Europe, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of digital retail marketing market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Platform
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global digital retail marketing market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global digital retail marketing market 2017 - 2021 ($ billion)
    • 4.2 Type Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ billion)
    • 4.3 Platform Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Platform Segment 2017 - 2021 ($ billion)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Type

    • 6.1 Market segments
      • Exhibit 30: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
    • 6.2 Comparison by Type
      • Exhibit 32: Chart on Comparison by Type
      • Exhibit 33: Data Table on Comparison by Type
    • 6.3 Search ads - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Search ads - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Search ads - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Search ads - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Search ads - Year-over-year growth 2022-2027 (%)
    • 6.4 Display ads - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Display ads - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on Display ads - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on Display ads - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Display ads - Year-over-year growth 2022-2027 (%)
    • 6.5 Social media - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Social media - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 43: Data Table on Social media - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 44: Chart on Social media - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Social media - Year-over-year growth 2022-2027 (%)
    • 6.6 E-mail marketing - Market size and forecast 2022-2027
      • Exhibit 46: Chart on E-mail marketing - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 47: Data Table on E-mail marketing - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 48: Chart on E-mail marketing - Year-over-year growth 2022-2027 (%)
      • Exhibit 49: Data Table on E-mail marketing - Year-over-year growth 2022-2027 (%)
    • 6.7 Others - Market size and forecast 2022-2027
      • Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 6.8 Market opportunity by Type
      • Exhibit 54: Market opportunity by Type ($ billion)

    7 Market Segmentation by Platform

    • 7.1 Market segments
      • Exhibit 55: Chart on Platform - Market share 2022-2027 (%)
      • Exhibit 56: Data Table on Platform - Market share 2022-2027 (%)
    • 7.2 Comparison by Platform
      • Exhibit 57: Chart on Comparison by Platform
      • Exhibit 58: Data Table on Comparison by Platform
    • 7.3 Mobile devices - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Mobile devices - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 60: Data Table on Mobile devices - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 61: Chart on Mobile devices - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Mobile devices - Year-over-year growth 2022-2027 (%)
    • 7.4 Desktops - Market size and forecast 2022-2027
      • Exhibit 63: Chart on Desktops - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 64: Data Table on Desktops - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 65: Chart on Desktops - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on Desktops - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Platform
      • Exhibit 67: Market opportunity by Platform ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 69: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 70: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 71: Chart on Geographic comparison
      • Exhibit 72: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 UK - Market size and forecast 2022-2027
      • Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.11 Japan - Market size and forecast 2022-2027
      • Exhibit 105: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 106: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 107: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 108: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.12 Germany - Market size and forecast 2022-2027
      • Exhibit 109: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 110: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 111: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 112: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 113: Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 114: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 116: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 117: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 118: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 119: Matrix on vendor position and classification
            • 12.3 123 Internet Group
              • Exhibit 120: 123 Internet Group - Overview
              • Exhibit 121: 123 Internet Group - Product / Service
              • Exhibit 122: 123 Internet Group - Key offerings
            • 12.4 BigCommerce Holdings Inc.
              • Exhibit 123: BigCommerce Holdings Inc. - Overview
              • Exhibit 124: BigCommerce Holdings Inc. - Product / Service
              • Exhibit 125: BigCommerce Holdings Inc. - Key offerings
            • 12.5 Daniel J. Edelman Holdings Inc.
              • Exhibit 126: Daniel J. Edelman Holdings Inc. - Overview
              • Exhibit 127: Daniel J. Edelman Holdings Inc. - Product / Service
              • Exhibit 128: Daniel J. Edelman Holdings Inc. - Key news
              • Exhibit 129: Daniel J. Edelman Holdings Inc. - Key offerings
            • 12.6 GK Software SE
              • Exhibit 130: GK Software SE - Overview
              • Exhibit 131: GK Software SE - Business segments
              • Exhibit 132: GK Software SE - Key offerings
              • Exhibit 133: GK Software SE - Segment focus
            • 12.7 Medallion Retail
              • Exhibit 134: Medallion Retail - Overview
              • Exhibit 135: Medallion Retail - Product / Service
              • Exhibit 136: Medallion Retail - Key offerings
            • 12.8 Microsoft Corp.
              • Exhibit 137: Microsoft Corp. - Overview
              • Exhibit 138: Microsoft Corp. - Business segments
              • Exhibit 139: Microsoft Corp. - Key news
              • Exhibit 140: Microsoft Corp. - Key offerings
              • Exhibit 141: Microsoft Corp. - Segment focus
            • 12.9 Salesforce.com Inc.
              • Exhibit 142: Salesforce.com Inc. - Overview
              • Exhibit 143: Salesforce.com Inc. - Product / Service
              • Exhibit 144: Salesforce.com Inc. - Key news
              • Exhibit 145: Salesforce.com Inc. - Key offerings
            • 12.10 Shopify Inc.
              • Exhibit 146: Shopify Inc. - Overview
              • Exhibit 147: Shopify Inc. - Product / Service
              • Exhibit 148: Shopify Inc. - Key offerings
            • 12.11 SocialSEO
              • Exhibit 149: SocialSEO - Overview
              • Exhibit 150: SocialSEO - Product / Service
              • Exhibit 151: SocialSEO - Key offerings
            • 12.12 Stream Companies
              • Exhibit 152: Stream Companies - Overview
              • Exhibit 153: Stream Companies - Product / Service
              • Exhibit 154: Stream Companies - Key offerings
            • 12.13 Tesco Plc
              • Exhibit 155: Tesco Plc - Overview
              • Exhibit 156: Tesco Plc - Business segments
              • Exhibit 157: Tesco Plc - Key offerings
              • Exhibit 158: Tesco Plc - Segment focus
            • 12.14 The Interpublic Group of Companies Inc.
              • Exhibit 159: The Interpublic Group of Companies Inc. - Overview
              • Exhibit 160: The Interpublic Group of Companies Inc. - Business segments
              • Exhibit 161: The Interpublic Group of Companies Inc. - Key news
              • Exhibit 162: The Interpublic Group of Companies Inc. - Key offerings
              • Exhibit 163: The Interpublic Group of Companies Inc. - Segment focus
            • 12.15 Theory House
              • Exhibit 164: Theory House - Overview
              • Exhibit 165: Theory House - Product / Service
              • Exhibit 166: Theory House - Key offerings
            • 12.16 Vivendi SE
              • Exhibit 167: Vivendi SE - Overview
              • Exhibit 168: Vivendi SE - Business segments
              • Exhibit 169: Vivendi SE - Key offerings
              • Exhibit 170: Vivendi SE - Segment focus
            • 12.17 WebFX
              • Exhibit 171: WebFX - Overview
              • Exhibit 172: WebFX - Product / Service
              • Exhibit 173: WebFX - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 174: Inclusions checklist
                • Exhibit 175: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 176: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 177: Research methodology
                • Exhibit 178: Validation techniques employed for market sizing
                • Exhibit 179: Information sources
              • 13.5 List of abbreviations
                • Exhibit 180: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Digital Retail Marketing market growth will increase by $902.88 billion during 2023-2027.
              The digital retail marketing market is expected to grow at a CAGR of 26.39% during 2023-2027.
              Technavio has segmented the digital retail marketing market by type (Search ads, Display ads, Social media, E-mail marketing, and Others) ,platform (Mobile devices, Desktops, Europe, South America, and MEA) , and geography (APAC, North America, Europe, South America, and Middle East and Africa).
              123 Internet Group, Advantage Solutions Inc., AMP Agency, Ascential Plc, BigCommerce Holdings Inc., Daniel J. Edelman Holdings Inc., GK Software SE, Medallion Retail, Microsoft Corp., Salesforce.com Inc., Shopify Inc., SocialSEO, Straight North LLC, Stream Companies, Tesco Plc, The Interpublic Group of Companies Inc., Theory House, Unfoldr B.V., Vivendi SE, WebFX are a few of the key vendors in the digital retail marketing market.
              APAC will register the highest growth rate of 40.75% among the other regions. Therefore, the digital retail marketing market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the digital retail marketing market growth are:
              • Rapid growth in social media
              • Growing shift of preference from traditional to digital retail advertising channels
              The digital retail marketing market vendors should focus on grabbing business opportunities from the search ads segment as it accounted for the largest market share in the base year.
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