Digital Signage Market Size 2025-2029
The digital signage market size is forecast to increase by USD 11.14 billion, at a CAGR of 10.3% between 2024 and 2029.
- The market is experiencing significant growth, driven by the expansion of retail spaces and the introduction of system-on-chip (SOC). However, challenges persist, including the lack of content relevance and decreasing content diversity. The retail sector's continued growth is fueling the demand for digital signage solutions, enabling businesses to engage customers more effectively and enhance their brand image.
- SOC technology's integration into digital signage systems and electronic display devices is streamlining operations, reducing costs, and improving overall performance. Despite these opportunities, the market faces challenges, such as ensuring content remains relevant and diverse to maintain audience interest. Addressing these challenges will be crucial for market players to capitalize on the market's potential growth.
What will be the Size of the Digital Signage Market During the Forecast Period?

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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by Component
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Digital Signage Market 2019 - 2023
- Historic Market Size - Data Table on Global Digital Signage Market 2019 - 2023 ($ million)
- 5.2 Application segment analysis 2019 - 2023
- Historic Market Size - Application Segment 2019 - 2023 ($ million)
- 5.3 Component segment analysis 2019 - 2023
- Historic Market Size - Component Segment 2019 - 2023 ($ million)
- 5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
- 5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 The AI impact on Global Digital Signage Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Application
- 8.1 Market segments
- Chart on Application - Market share 2024-2029 (%)
- Data Table on Application - Market share 2024-2029 (%)
- 8.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
- 8.3 Retail - Market size and forecast 2024-2029
- Chart on Retail - Market size and forecast 2024-2029 ($ million)
- Data Table on Retail - Market size and forecast 2024-2029 ($ million)
- Chart on Retail - Year-over-year growth 2024-2029 (%)
- Data Table on Retail - Year-over-year growth 2024-2029 (%)
- 8.4 QSR and restaurants - Market size and forecast 2024-2029
- Chart on QSR and restaurants - Market size and forecast 2024-2029 ($ million)
- Data Table on QSR and restaurants - Market size and forecast 2024-2029 ($ million)
- Chart on QSR and restaurants - Year-over-year growth 2024-2029 (%)
- Data Table on QSR and restaurants - Year-over-year growth 2024-2029 (%)
- 8.5 Education - Market size and forecast 2024-2029
- Chart on Education - Market size and forecast 2024-2029 ($ million)
- Data Table on Education - Market size and forecast 2024-2029 ($ million)
- Chart on Education - Year-over-year growth 2024-2029 (%)
- Data Table on Education - Year-over-year growth 2024-2029 (%)
- 8.6 Healthcare - Market size and forecast 2024-2029
- Chart on Healthcare - Market size and forecast 2024-2029 ($ million)
- Data Table on Healthcare - Market size and forecast 2024-2029 ($ million)
- Chart on Healthcare - Year-over-year growth 2024-2029 (%)
- Data Table on Healthcare - Year-over-year growth 2024-2029 (%)
- 8.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 8.8 Market opportunity by Application
- Market opportunity by Application ($ million)
- Data Table on Market opportunity by Application ($ million)
9 Market Segmentation by Component
- 9.1 Market segments
- Chart on Component - Market share 2024-2029 (%)
- Data Table on Component - Market share 2024-2029 (%)
- 9.2 Comparison by Component
- Chart on Comparison by Component
- Data Table on Comparison by Component
- 9.3 Hardware - Market size and forecast 2024-2029
- Chart on Hardware - Market size and forecast 2024-2029 ($ million)
- Data Table on Hardware - Market size and forecast 2024-2029 ($ million)
- Chart on Hardware - Year-over-year growth 2024-2029 (%)
- Data Table on Hardware - Year-over-year growth 2024-2029 (%)
- 9.4 Software - Market size and forecast 2024-2029
- Chart on Software - Market size and forecast 2024-2029 ($ million)
- Data Table on Software - Market size and forecast 2024-2029 ($ million)
- Chart on Software - Year-over-year growth 2024-2029 (%)
- Data Table on Software - Year-over-year growth 2024-2029 (%)
- 9.5 Services - Market size and forecast 2024-2029
- Chart on Services - Market size and forecast 2024-2029 ($ million)
- Data Table on Services - Market size and forecast 2024-2029 ($ million)
- Chart on Services - Year-over-year growth 2024-2029 (%)
- Data Table on Services - Year-over-year growth 2024-2029 (%)
- 9.6 Market opportunity by Component
- Market opportunity by Component ($ million)
- Data Table on Market opportunity by Component ($ million)
10 Market Segmentation by Product
- 10.1 Market segments
- Chart on Product - Market share (2024-2029) (%)
- Data Table on Product - Market share (2024-2029) (%)
- 10.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 10.3 Single Screen Display - Market size and forecast (2024-2029)
- Chart on Single Screen Display - Market size and forecast (2024-2029) ($ million)
- Data Table on Single Screen Display - Market size and forecast (2024-2029) ($ million)
- Chart on Single Screen Display - Year-over-year growth (2024-2029) (%)
- Data Table on Single Screen Display - Year-over-year growth (2024-2029) (%)
- 10.4 Video wall - Market size and forecast (2024-2029)
- Chart on Video wall - Market size and forecast (2024-2029) ($ million)
- Data Table on Video wall - Market size and forecast (2024-2029) ($ million)
- Chart on Video wall - Year-over-year growth (2024-2029) (%)
- Data Table on Video wall - Year-over-year growth (2024-2029) (%)
- 10.5 Kiosk - Market size and forecast (2024-2029)
- Chart on Kiosk - Market size and forecast (2024-2029) ($ million)
- Data Table on Kiosk - Market size and forecast (2024-2029) ($ million)
- Chart on Kiosk - Year-over-year growth (2024-2029) (%)
- Data Table on Kiosk - Year-over-year growth (2024-2029) (%)
- 10.6 Market opportunity by Product
- Market opportunity by $segment_name ($ million)
- Data Table on Market opportunity by $segment_name ($ million)
11 Market Segmentation by Location
- 11.1 Market segments
- Chart on Location - Market share (2024-2029) (%)
- Data Table on Location - Market share (2024-2029) (%)
- 11.2 Comparison by Location
- Chart on Comparison by Location
- Data Table on Comparison by Location
- 11.3 Indoor - Market size and forecast (2024-2029)
- Chart on Indoor - Market size and forecast (2024-2029) ($ million)
- Data Table on Indoor - Market size and forecast (2024-2029) ($ million)
- Chart on Indoor - Year-over-year growth (2024-2029) (%)
- Data Table on Indoor - Year-over-year growth (2024-2029) (%)
- 11.4 Outdoor - Market size and forecast (2024-2029)
- Chart on Outdoor - Market size and forecast (2024-2029) ($ million)
- Data Table on Outdoor - Market size and forecast (2024-2029) ($ million)
- Chart on Outdoor - Year-over-year growth (2024-2029) (%)
- Data Table on Outdoor - Year-over-year growth (2024-2029) (%)
- 11.5 Market opportunity by Location
- Market opportunity by $segment_name ($ million)
- Data Table on Market opportunity by $segment_name ($ million)
12 Customer Landscape
- 12.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
13 Geographic Landscape
- 13.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 13.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 13.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 13.4 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 13.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 13.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 13.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 13.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 13.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 13.10 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 13.11 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 13.12 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 13.13 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 13.14 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 13.15 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 13.16 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ million)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
- 13.17 Saudi Arabia - Market size and forecast 2024-2029
- Chart on Saudi Arabia - Market size and forecast 2024-2029 ($ million)
- Data Table on Saudi Arabia - Market size and forecast 2024-2029 ($ million)
- Chart on Saudi Arabia - Year-over-year growth 2024-2029 (%)
- Data Table on Saudi Arabia - Year-over-year growth 2024-2029 (%)
- 13.18 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
14 Drivers, Challenges, and Opportunity/Restraints
- 14.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 14.4 Market opportunities/restraints
15 Competitive Landscape
- 15.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 15.3 Landscape disruption
- Overview on factors of disruption
- 15.4 Industry risks
- Impact of key risks on business
16 Competitive Analysis
- 16.2 Market positioning of companies
- Matrix on companies position and classification
- 16.3 Samsung Electronics Co. Ltd.
- Samsung Electronics Co. Ltd. - Overview
- Samsung Electronics Co. Ltd. - Product / Service
- Samsung Electronics Co. Ltd. - Key offerings
- 16.4 LG Electronics
- LG Electronics - Overview
- LG Electronics - Product / Service
- LG Electronics - Key offerings
- 16.5 NEC Display Solutions
- NEC Display Solutions - Overview
- NEC Display Solutions - Product / Service
- NEC Display Solutions - Key offerings
- 16.6 Sony Corp.
- Sony Corp. - Overview
- Sony Corp. - Product / Service
- Sony Corp. - Key offerings
- 16.7 Panasonic Corp.
- Panasonic Corp. - Overview
- Panasonic Corp. - Product / Service
- Panasonic Corp. - Key offerings
- 16.8 Philips Professional Display Solutions
- Philips Professional Display Solutions - Overview
- Philips Professional Display Solutions - Product / Service
- Philips Professional Display Solutions - Key offerings
- 16.9 Sharp Corp.
- Sharp Corp. - Overview
- Sharp Corp. - Product / Service
- Sharp Corp. - Key offerings
- 16.10 Toshiba Corp.
- Toshiba Corp. - Overview
- Toshiba Corp. - Product / Service
- Toshiba Corp. - Key offerings
- 16.11 Barco
- Barco - Overview
- Barco - Product / Service
- Barco - Key offerings
- 16.12 Planar Systems (part of Leyard)
- Planar Systems (part of Leyard) - Overview
- Planar Systems (part of Leyard) - Product / Service
- Planar Systems (part of Leyard) - Key offerings
- 16.13 Leyard Optoelectronics
- Leyard Optoelectronics - Overview
- Leyard Optoelectronics - Product / Service
- Leyard Optoelectronics - Key offerings
- 16.14 Christie Digital Systems
- Christie Digital Systems - Overview
- Christie Digital Systems - Product / Service
- Christie Digital Systems - Key offerings
- 16.15 ViewSonic Corp.
- ViewSonic Corp. - Overview
- ViewSonic Corp. - Product / Service
- ViewSonic Corp. - Key offerings
- 16.16 Elo Touch Solutions
- Elo Touch Solutions - Overview
- Elo Touch Solutions - Product / Service
- Elo Touch Solutions - Key offerings
- 16.17 Dell Inc.
- Dell Inc. - Overview
- Dell Inc. - Product / Service
- Dell Inc. - Key offerings
- 16.18 HP Inc.
- HP Inc. - Overview
- HP Inc. - Product / Service
- HP Inc. - Key offerings
- 16.19 BenQ Corp.
- BenQ Corp. - Overview
- BenQ Corp. - Product / Service
- BenQ Corp. - Key offerings
- 16.20 Acer Inc.
- Acer Inc. - Overview
- Acer Inc. - Product / Service
- Acer Inc. - Key offerings
- 16.21 ASUSTek Computer Inc.
- ASUSTek Computer Inc. - Overview
- ASUSTek Computer Inc. - Product / Service
- ASUSTek Computer Inc. - Key offerings
- 16.22 Mitsubishi Electric Corp.
- Mitsubishi Electric Corp. - Overview
- Mitsubishi Electric Corp. - Product / Service
- Mitsubishi Electric Corp. - Key offerings
17 Appendix
- 17.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 17.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 17.4 Research methodology
- 17.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 17.9 360 degree market analysis
- 360 degree market analysis
- 17.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape