Digital Signage Market by Application, Product, and Geography - Forecast and Analysis 2021-2025

  • Published: Jul 2021
  • Pages: 120
  • SKU: IRTNTR40503

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The digital signage market has the potential to grow by $ 6.71 bn during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 8.80%.

The digital signage market report extensively covers market segmentations by Product (Hardware, Software, and Services), Application (Retail, QSR and restaurants, Education, Healthcare, and Others), and Geography (North America, APAC, Europe, South America, and MEA) and potential market drivers that the vendors are capitalizing on to sustain profitable growth. Furthermore, read about the latest key findings on the post COVID-19 impact on the market from this report.

What will the Digital Signage Market Size be in 2021?

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Digital Signage Market: Key Drivers and Trends

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The high growth of retail space is notably driving the digital signage market growth, although factors such as growing e-commerce market may impede market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the digital signage market get your FREE report sample now.

This digital signage market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. Get detailed insights on the trends and challenges, which will help companies evaluate and develop growth strategies.

Who are the Major Digital Signage Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

  • AU Optronics Corp.
  • Daktronics Inc.
  • E Ink Holdings Inc.
  • HP Inc.
  • LG Electronics Inc.
  • NEC Corp.
  • Panasonic Corp.
  • Samsung Electronics Co. Ltd.
  • Sharp Corp.
  • Sony Corp.

The digital signage market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market. Click here to uncover other successful business strategies deployed by the vendors.

Furthermore, to make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments. Buy the full digital signage market statistics report to understand the magnitude of the economic impact on each segment and recovery expectations.

Download a free sample of the digital signage market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Which are the Key Regions for Digital Signage Market?

Digital Signage Market Share by Geography

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37% of the market’s growth will originate from APAC during the forecast period. US, China, Canada, UK, Japan, and Germany are the key markets for digital signage market in APAC.

The report offers an up-to-date analysis of the geographical composition of the market. APAC has been recording significant growth rate and is expected to offer several growth opportunities to market vendors during the forecast period. Increasing adoption of digital signage in numerous service sectors will facilitate the digital signage market growth in APAC over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

What are the Revenue-generating Product Segments in the Digital Signage Market?

Digital Signage Market Share by Product

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The digital signage market share growth by the __ segment has been significant. The digital signage market report provides comprehensive understanding of the subsegments of the target market to identify niche customer groups and demographic requirements. Furthermore, the report provides insights on the impact of COVID-19 on market segments, which can be used to deduce transformation patterns in consumer behavior in the coming years and improvise business plans.

This report provides an accurate prediction of the contribution of all the segments to the growth of the digital signage market size. Request for a free sample of the report to get an exclusive glimpse of actionable market insights on post COVID-19 impact on each segment.

Digital Signage Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 8.80%

Market growth 2021-2025

$ 6.71 billion

Market structure


YoY growth (%)


Regional analysis

North America, APAC, Europe, South America, and MEA

Performing market contribution

APAC at 37%

Key consumer countries

US, China, Canada, UK, Japan, and Germany

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

AU Optronics Corp., Daktronics Inc., E Ink Holdings Inc., HP Inc., LG Electronics Inc., NEC Corp., Panasonic Corp., Samsung Electronics Co. Ltd., Sharp Corp., and Sony Corp.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Factors Covered in this Digital Signage Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive digital signage market growth during the next five years
  • Precise estimation of the digital signage market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the digital signage market across North America, APAC, Europe, South America, and MEA 
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of digital signage market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The digital signage market growth will increase by $10.01 billion during 2019-2024.
The digital signage market is expected to grow at a CAGR of 8.20% during 2019-2024.
Technavio has segmented the digital signage market by product (Hardware, Services, and Software) and geographic (Europe, North America, APAC, South America, and MEA).
AU Optronics Corp., Daktronics Inc., E Ink Holdings Inc., HP Inc., LG Electronics Inc., NEC Corp., Panasonic Corp., Samsung Electronics Co. Ltd., Sharp Corp., Sony Corp. are a few of the key vendors in the digital signage market.
Europe will register the highest growth rate of 37.76% among the other regions. Therefore, the digital signage market in Europe is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the digital signage market growth are:
  • High growth of retail space
  • Introduction of SOC technology
The digital signage market vendors should focus on grabbing business opportunities from the hardware segment as it accounted for the largest market share in the base year.
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