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The digital textile printing market size is forecast to increase by USD 2.55 billion at a CAGR of 13.5% between 2022 and 2027. The market's expansion hinges on various elements, notably the rising prevalence of trade shows and exhibitions, the accelerated uptake of the roll-to-roll process, and the burgeoning global apparel market. These factors collectively contribute to the market's growth trajectory by fostering increased visibility and participation in industry events, streamlining production processes through efficient roll-to-roll methods, and tapping into the expanding opportunities within the ever-evolving apparel sector worldwide. The synergy between these aspects drives innovation, enhances market presence, and facilitates access to a wider audience of manufacturers, suppliers, and consumers. This convergence of trends underscores the market's resilience and adaptability to meet the evolving demands and challenges in the dynamic landscape of trade and textile industries.
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This market report extensively covers market segmentation by type (disperse & sublimation inks, reactive ink, acid ink, and pigment ink), application (clothing, soft signage, home textiles, textiles, and others), and geography (Europe, APAC, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
The market is driven by advanced machinery and skilled manpower, catering to various sectors like textiles, clothing, banners, sports apparel, and vehicle wrapping. Key drivers include digitization, rising demand due to increased per capita disposable income, and the need for precision in fast-fashion businesses. However, challenges such as sourcing quality raw materials, managing turnaround times, and ensuring consistent output and delivery timelines remain prominent. Adapting to technological trends and optimizing production processes is crucial to staying competitive in this dynamic market. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving growth in the market is the increasing number of trade shows and exhibitions. Soft signage is commonly used in trade show presentations because it has a pleasing appearance and is simple to install, put up, and store. The necessity for face-to-face marketing, making an impact on prospective clients, and making relationships within sectors is driving up the number of trade exhibitions year after year. Keynotes, luncheons, registration, outdoor convention center display, hall entry, conference area, and show directory are the most used locations in the trade show.
Moreover, soft signages allow various designs to be printed for advertisement and are inexpensive when compared with hard signage, and a faster production rate is driving the global demand for digital signage. The number of tradeshows held throughout the world is predicted to increase fast, boosting demand for digital textile printing in soft signage. Such an increase in their usage is expected to increase the demand for soft signages, which, in turn, will drive the growth of the global market during the forecast period.
The increasing significance of UV-cured inks is another factor supporting the market share growth. The demand for ultraviolet (UV)--cured ink is growing immensely owing to the lesser drying time and lesser volatile organic compounds (VOC) content. UV-cured ink can thus be used to print on glass, vinyl, metals, and wood. Various properties of UV-cured ink include scratch and abrasion resistance, enhanced chemical and solvent resistance, no emission, superior bonding, superior outdoor durability, and enhanced gloss.
Moreover, these advantages of UV-cured inks have led to an increase in application areas. UV-cured inks are being adopted by a number of furniture makers in order to reduce production time and increase production volumes. Furthermore, UV-cured inks have a higher density, which results in improved physical qualities. As a result, during the forecast period, the move toward UV-cured inks is likely to continue, boosting the global market.
The shift from print media to digital media will be a major challenge for the market during the forecast period. Internet and television advertising are currently posing significant threats to print media. The increased use of smartphones and the Internet of Things (IoT) has resulted in a change in marketing and brand promotion from print to digital media. The expansion of mobile telephony, the expanding number of connected customers, and the quick growth in the pace of mobile broadband adoption are all driving this rapid digital change.
Furthermore, social media marketing and online marketing have grown in popularity, whereas marketing through publications and magazines has declined significantly. As a result of this change to digital media, soft signage usage in advertisements is predicted to decline, which would have a negative impact on the worldwide digital textile printing industry during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
AM Printex Solutions: The company offers digital textile printing solutions that offer shimmering, vibration, blurring, reflection, and translucence.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is thriving with the integration of advanced machinery and a highly skilled manpower workforce. This industry caters to various sectors, such as textiles, clothing, bedsheets, banners, sports apparel, flags, and vehicle wrapping, among others. The trend of digitization has fueled a substantial rise in demand for digitally printed products, driven by increasing per capita disposable income. In particular, the market sees significant activity in car interior décor and vehicle wrapping segments due to their customization capabilities. Despite challenges like sourcing raw materials and managing turnaround times, advancements in technology have enhanced output quality and delivery efficiency. Moreover, the market benefits from collaborations with fast-fashion businesses seeking precision in their printing processes. This synergy between advanced machinery and diverse application sectors underscores the market's dynamic nature and potential for growth in the digital textile printing industry.
The market share growth by the disperse & sublimation inks segment will be significant during the forecast period. Disperse inks used in the sublimation process are predominantly used in textiles and clothing and signage made from soft materials owing to their benefits, such as non-solubility, resistance to damage, and colorfastness. Fabrics that are hydrophobic, such as polyester, nylon, and acetate, require insoluble dyes. Therefore, disperse inks are predominantly used in hydrophobic fabrics by heating the liquid inks at elevated temperatures of approximately 380 degree F- 400 degree F, and the fabric further undergoes sol-dyeing. These inks are mainly used for fabrics that require longer durability.
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The disperse & sublimation inks segment was valued at USD 1.05 billion in 2017 and continued to grow until 2021. Disperse and sublimation inks are generally used for printing soft signage, sportswear, apparel, and 3D printing. Similarly, these inks are also used for direct printing in applications such as outdoor furnishing, outdoor awnings, automotive interiors, home textiles, flags and banners, and sun umbrellas. Therefore, the growth of the end-user industries is driving the disperse and sublimation ink segment of the market, which will grow in the forecast period as well.
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Europe is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Textile production in Europe is anticipated to witness an increase during the forecast period, which is primarily attributed to increasing investments in textile production. For instance, TIROTEX, a major textile manufacturer in Europe, develops about 200 new textile designs per month. Similarly, as of November 17, 2020, the EU was in the process of establishing a trade agreement with countries in the Middle East and North Africa. As per the trade agreement, textile manufacturers from the EU can send their textiles to Middle Eastern and North African countries for dyeing and not pay the trade duty. Such agreements may fuel textile manufacturing in Europe during the forecast period. This is likely to drive the market in Europe during the forecast period.
The market report forecasts market growth by revenue at global, regional & country levels and provides a market growth analysis of the latest trends and growth opportunities from 2017 to 2027.
The market is experiencing significant growth driven by various key factors. The industry's precision is enhanced by the integration of advanced machinery and a skilled manpower workforce capable of handling intricate tasks. This growth is evident across diverse sectors such as bedsheets, sports apparel, vehicle wrapping, and interior textiles, benefiting from the versatility of digital printing materials and chemicals used in the process. The digitization of the printing industry has led to a notable rise in demand, fueled by increasing per capita disposable income and a growing preference for customized car interior décor and vehicle wrapping solutions.
However, challenges such as the fluctuating cost of raw materials, concerns over the harmful effects of inks, and the high cost of digital textile printers persist. Despite these challenges, continuous technological advancements in digital textile printers, improved turnaround times, and enhanced output and delivery capabilities are driving growth in the market. The textile industry is witnessing a shift towards printing facilities and production units equipped with digital textile printers, particularly in processes like Direct to Fabric (DTF) and Direct to Garment (DTG) printing, catering to a wide range of materials, including cotton and silk. This market evolution spans across various sectors, including clothing/apparel, home décor, and industrial applications, with a focus on ink type advancements, such as dye-sublimation for synthetic fibers.
Market Scope |
|
Report Coverage |
Details |
Page number |
178 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 13.5% |
Market growth 2023-2027 |
USD 2.55 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
12.5 |
Regional analysis |
Europe, APAC, North America, South America, and Middle East and Africa |
Performing market contribution |
Europe at 39% |
Key countries |
US, China, Italy, Germany, and France |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
aeoon technologies GmbH, AM Printex Solutions, d.gen Inc, Dazian LLC, DIC Corp., Dover Corp., DuPont de Nemours Inc., Durst Group AG, FUJIFILM Speciality Ink Systems Ltd., Hollanders Printing Systems, Huntsman International LLC, Kornit Digital Ltd., Marabu GmbH and Co. KG, Mimaki Engineering Co. Ltd., Ricoh Co. Ltd., Roland DG Corp., Seiko Epson Corp., SPGPrints, Totem Group Ltd., and Zhengzhou Hongsam Digital Science and Technology Co. Ltd. |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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