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Digitally Printed Wallpaper Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2021-2025

  • Published: Apr 2021
  • Pages: 132
  • SKU: IRTNTR44165
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The digitally printed wallpaper market share is expected to increase by USD 4.81 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 20%.

This digitally printed wallpaper market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers digitally printed wallpaper market segmentations by technology (inkjet and electrophotography) and geographic (APAC, Europe, North America, MEA, and South America). The digitally printed wallpaper market report also offers information on several market vendors, including 4walls, A.S. Creation Tapeten AG, Flavor Paper Ltd., Graham and Brown Ltd., Jiangsu Artshow Wallpaper Co. Ltd., Lanca Wallcovering Co. Ltd., Muraspec Decorative Solutions Ltd., MX Display Ltd., Tapetenfabrik Gebr. Rasch GmbH and Co. KG, and The Printed Wallpaper Co. among others.

What will the Digitally Printed Wallpaper Market Size be During the Forecast Period?

Digitally Printed Wallpaper Market Size

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Digitally Printed Wallpaper Market: Key Drivers, Trends, and Challenges

The increasing expenditure on infrastructural activities is notably driving the digitally printed wallpaper market growth, although factors such as concerns regarding use of wallpapers may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the digitally printed wallpaper industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Digitally Printed Wallpaper Market Driver

One of the key factors driving the digitally printed wallpaper market growth is the increasing expenditure on infrastructural activities. The number of infrastructural projects is increasing at a significant rate globally due to the rapid growth in the global population and the increasing regulatory support from various government bodies. For instance, according to The World Bank Group, the total global population increased from 7.53 billion in 2017 to 7.59 billion in 2018. With the increase in the population, the need for residential construction projects will also rise. Governments across the world are investing significantly in infrastructure projects. For instance, in July 2019, the Government of India, in its FY2019-20 budget, announced that it would invest $1.5 trillion in infrastructure during 2020-2025. Several other countries are also increasing their construction spending. The rising number of residential and non-residential construction projects across the world is expected to fuel the demand for decoration products such as wallpapers. Moreover, the rising demand for enhancing the interiors of commercial and residential buildings for improving buildings? aesthetics will trigger the demand for digitally printed wallpapers during the forecast period.

Key Digitally Printed Wallpaper Market Trend

Another key factor driving the digitally printed wallpaper market growth is the growing popularity of custom wallpapers. Custom wallpapers are printed according to the need and demands of consumers. These wallpapers give a designer the ability to create the exact look and feel desired by consumers. Custom-printed wallpapers are used as an alternative to generic or stock wallpapers. These wallpapers are mainly used in restaurants, corporate lobbies, and home interiors. Traditional printing methods are cost-effective only for large batches, which creates the risk of dead stock. Hence, digital wallpaper printing is ideal for print-on-demand and short runs. Short-run digital wallpaper printing solutions are mainly used for manufacturing personalized wallpapers in small batches. Short-run digital wallpaper printing solutions offer shorter runs and faster delivery times. Digital inkjet printing technologies using ultraviolet (UV) cured inks are being used for custom wallpaper production. Moreover, customers can easily change their wallpaper with the use of easy-to-remove substrates, which are digitally printed. Such factors are likely to increase the demand for custom wallpapers among consumers during the forecast period.

Key Digitally Printed Wallpaper Market Challenge

Concerns regarding use of wallpapers is one of the key challenges hindering the digitally printed wallpaper market growth. There are several concerns regarding the use of digitally printed wallpapers. The wallpapers that are made of vinyl substrates contain excess lead, cadmium, phthalates, organotin, and many other harmful and toxic ingredients. Most of the polyvinyl chloride (PVC) wallpapers contain banned phthalates and plasticizers and hazardous materials such as lead, chromium, tin, and antimony. Humans frequently come in contact with wallpapers in residential and commercial spaces, which can adversely affect their health. Some of the health hazards associated with exposure to digitally printed wallpapers include wheezing, endocrine disruption, and issues related to the reproductive system, kidneys, liver, and blood. For instance, cadmium in wallpapers can cause adverse health effects such as lung damage, kidney disease, and cancer. Along with health hazards, there are various other concerns, which can be encountered when installing or removing wallpapers. Some of the most common problems include open seams, curling, loose ends, bubbles, blisters, and streaks on wallpapers. Such concerns are expected to limit the growth of the market during the forecast period.

This digitally printed wallpaper market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global digitally printed wallpaper market as a part of the global home furnishings market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the digitally printed wallpaper market during the forecast period.

Who are the Major Digitally Printed Wallpaper Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

  • 4walls
  • A.S. Creation Tapeten AG
  • Flavor Paper Ltd.
  • Graham and Brown Ltd.
  • Jiangsu Artshow Wallpaper Co. Ltd.
  • Lanca Wallcovering Co. Ltd.
  • Muraspec Decorative Solutions Ltd.
  • MX Display Ltd.
  • Tapetenfabrik Gebr. Rasch GmbH and Co. KG
  • The Printed Wallpaper Co.

This statistical study of the digitally printed wallpaper market encompasses successful business strategies deployed by the key vendors. The digitally printed wallpaper market is fragmented and the vendors are deploying growth strategies such as focussing on developing high-quality products with advanced technologies to compete in the market.

Product Insights and News

  • 4walls- The company offers digital printed wallpaper under Level Digital Wallcoverings.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The digitally printed wallpaper market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Digitally Printed Wallpaper Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the digitally printed wallpaper market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Digitally Printed Wallpaper Market?

Digitally Printed Wallpaper Market Market segmentation by region

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54% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for digitally printed wallpaper in APAC. Market growth in this region will be faster than the growth of the market in other regions.

Population growth and urbanization have fueled the need for smart and sustainable infrastructure solutions. The high urbanization in the countries across APAC is likely to increase the need for new infrastructure. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The digitally printed wallpaper market in APAC witnessed slow growth due to the outbreak of COVID-19 in 2020. The rise in the number of COVID-19 cases in countries such as India, China, and Australia across the region resulted in the unavailability of workforce and imbalance in the supply of raw materials, which led to the closure of several manufacturing units, including those that develop digitally printed wallpapers. This resulted in a decrease in the production volume of digitally printed wallpapers during the first few months of 2020 in the region. Furthermore, the slowdown in construction projects across the region led to a decline in the demand for digitally printed wallpapers. This hampered the growth of the market for digitally printed wallpapers in the region to a certain extent in 2020. However, rapid urbanization, rise in the construction of residential establishments in most of the countries in the region, growth in the number of commercial buildings, and the increasing availability of a wide variety of digitally printed wallpapers from regional as well as global vendors are the major factors that are expected to boost the growth of the digitally printed wallpaper market in the region during the forecast period.

What are the Revenue-generating Technology Segments in the Digitally Printed Wallpaper Market?

Digitally Printed Wallpaper Market Segmentation

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The digitally printed wallpaper market share growth by the inkjet will be significant during the forecast period. Inkjet printing is preferred to electrophotography owing to its scalability and ability to produce high-quality prints. Therefore, the increasing demand for high-quality and clear wallpapers will drive the growth of this segment during the forecast period.

Besides the above-mentioned factors, the post COVID-19 impact has brought forth a slowdown in or fast tracked the demand for the service or product. This report provides an accurate prediction of the contribution of all the segments to the growth of the digitally printed wallpaper market size and actionable market insights on post COVID-19 impact on each segment.

 

Digitally Printed Wallpaper Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 20%

Market growth 2021-2025

$ 4.81 billion

Market structure

Fragmented

YoY growth (%)

20.15

Regional analysis

APAC, Europe, North America, MEA, and South America

Performing market contribution

APAC at 54%

Key consumer countries

China, US, UK, Germany, and Japan

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

4walls, A.S. Creation Tapeten AG, Flavor Paper Ltd., Graham and Brown Ltd., Jiangsu Artshow Wallpaper Co. Ltd., Lanca Wallcovering Co. Ltd., Muraspec Decorative Solutions Ltd., MX Display Ltd., Tapetenfabrik Gebr. Rasch GmbH and Co. KG, and The Printed Wallpaper Co.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Digitally Printed Wallpaper Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive digitally printed wallpaper market growth during the next five years
  • Precise estimation of the digitally printed wallpaper market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the digitally printed wallpaper industry across APAC, Europe, North America, MEA, and South America
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of digitally printed wallpaper market vendors

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1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value Chain Analysis: Home furnishings

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five Forces Summary
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Technology

    • 5.1 Market segments
      • Exhibit 15: Technology - Market share 2020-2025 (%)
    • 5.2 Comparison by Technology
      • Exhibit 16: Comparison by Technology
    • 5.3 Inkjet - Market size and forecast 2020-2025
      • Exhibit 17: Inkjet - Market size and forecast 2020-2025 ($ million)
      • Exhibit 18: Inkjet - Year-over-year growth 2020-2025 (%)
    • 5.4 Electrophotography - Market size and forecast 2020-2025
      • Exhibit 19: Electrophotography - Market size and forecast 2020-2025 ($ million)
      • Exhibit 20: Electrophotography - Year-over-year growth 2020-2025 (%)
    • 5.5 Market opportunity by Technology
      • Exhibit 21: Market opportunity by Technology

    6 Market Segmentation by Substrate

    • 6.1 Market segments
      • 6.2 Comparison by Substrate
        • 6.3 Non woven - Market size and forecast 2020-2025
          • 6.4 Vinyl - Market size and forecast 2020-2025
            • Exhibit 26: Vinyl - Market size and forecast 2020-2025 ($ million)
            • Exhibit 27: Vinyl - Year-over-year growth 2020-2025 (%)
          • 6.5 Others - Market size and forecast 2020-2025
            • Exhibit 28: Others - Market size and forecast 2020-2025 ($ million)
            • Exhibit 29: Others - Year-over-year growth 2020-2025 (%)
          • 6.6 Market opportunity by Substrate
            • Exhibit 30: Market opportunity by Substrate

          7 Customer landscape

          8 Geographic Landscape

          • 8.1 Geographic segmentation
            • Exhibit 32: Market share by geography 2020-2025 (%)
          • 8.2 Geographic comparison
            • Exhibit 33: Geographic comparison
          • 8.3 APAC - Market size and forecast 2020-2025
            • Exhibit 34: APAC - Market size and forecast 2020-2025 ($ million)
            • Exhibit 35: APAC - Year-over-year growth 2020-2025 (%)
          • 8.4 Europe - Market size and forecast 2020-2025
            • Exhibit 36: Europe - Market size and forecast 2020-2025 ($ million)
            • Exhibit 37: Europe - Year-over-year growth 2020-2025 (%)
          • 8.5 North America - Market size and forecast 2020-2025
            • Exhibit 38: North America - Market size and forecast 2020-2025 ($ million)
            • Exhibit 39: North America - Year-over-year growth 2020-2025 (%)
          • 8.6 MEA - Market size and forecast 2020-2025
            • Exhibit 40: MEA - Market size and forecast 2020-2025 ($ million)
            • Exhibit 41: MEA - Year-over-year growth 2020-2025 (%)
          • 8.7 South America - Market size and forecast 2020-2025
            • Exhibit 42: South America - Market size and forecast 2020-2025 ($ million)
            • Exhibit 43: South America - Year-over-year growth 2020-2025 (%)
          • 8.8 Key leading countries
            • Exhibit 44: Key leading countries
          • 8.9 Market opportunity by geography
            • Exhibit 45: Market opportunity by geography ($ million)

          9 Drivers, Challenges, and Trends

          • 9.1 Market drivers
            • 9.2 Market challenges
              • Exhibit 46: Impact of drivers and challenges
            • 9.3 Market trends

              10 Vendor Landscape

              • 10.1 Overview
                • 10.2 Vendor landscape
                  • Exhibit 47: Vendor landscape
                • 10.3 Landscape disruption
                  • Exhibit 48: Landscape disruption
                  • Exhibit 49: Industry risks

                11 Vendor Analysis

                • 11.1 Vendors covered
                  • Exhibit 50: Vendors covered
                • 11.2 Market positioning of vendors
                  • Exhibit 51: Market positioning of vendors
                • 11.3 4walls
                  • Exhibit 52: 4walls - Overview
                  • Exhibit 53: 4walls - Product and service
                  • Exhibit 54: 4walls - Key offerings
                • 11.4 A.S. Creation Tapeten AG
                  • Exhibit 55: A.S. Creation Tapeten AG - Overview
                  • Exhibit 56: A.S. Creation Tapeten AG - Business segments
                  • Exhibit 57: A.S. Creation Tapeten AG - Key offerings
                  • Exhibit 58: A.S. Creation Tapeten AG - Segment focus
                • 11.5 Flavor Paper Ltd.
                  • Exhibit 59: Flavor Paper Ltd. - Overview
                  • Exhibit 60: Flavor Paper Ltd. - Product and service
                  • Exhibit 61: Flavor Paper Ltd. - Key offerings
                • 11.6 Graham and Brown Ltd.
                  • Exhibit 62: Graham and Brown Ltd. - Overview
                  • Exhibit 63: Graham and Brown Ltd. - Product and service
                  • Exhibit 64: Graham and Brown Ltd. - Key offerings
                • 11.7 Jiangsu Artshow Wallpaper Co. Ltd.
                  • Exhibit 65: Jiangsu Artshow Wallpaper Co. Ltd. - Overview
                  • Exhibit 66: Jiangsu Artshow Wallpaper Co. Ltd. - Product and service
                  • Exhibit 67: Jiangsu Artshow Wallpaper Co. Ltd. - Key offerings
                • 11.8 Lanca Wallcovering Co. Ltd.
                  • Exhibit 68: Lanca Wallcovering Co. Ltd. - Overview
                  • Exhibit 69: Lanca Wallcovering Co. Ltd. - Product and service
                  • Exhibit 70: Lanca Wallcovering Co. Ltd. - Key offerings
                • 11.9 Muraspec Decorative Solutions Ltd.
                  • Exhibit 71: Muraspec Decorative Solutions Ltd. - Overview
                  • Exhibit 72: Muraspec Decorative Solutions Ltd. - Product and service
                  • Exhibit 73: Muraspec Decorative Solutions Ltd. - Key offerings
                • 11.10 MX Display Ltd.
                  • Exhibit 74: MX Display Ltd. - Overview
                  • Exhibit 75: MX Display Ltd. - Product and service
                  • Exhibit 76: MX Display Ltd. - Key offerings
                • 11.11 Tapetenfabrik Gebr. Rasch GmbH and Co. KG
                  • Exhibit 77: Tapetenfabrik Gebr. Rasch GmbH and Co. KG - Overview
                  • Exhibit 78: Tapetenfabrik Gebr. Rasch GmbH and Co. KG - Product and service
                  • Exhibit 79: Tapetenfabrik Gebr. Rasch GmbH and Co. KG - Key offerings
                • 11.12 The Printed Wallpaper Co.
                  • Exhibit 80: The Printed Wallpaper Co. - Overview
                  • Exhibit 81: The Printed Wallpaper Co. - Product and service
                  • Exhibit 82: The Printed Wallpaper Co. - Key offerings

                12 Appendix

                • 12.1 Scope of the report
                  • 12.2 Currency conversion rates for US$
                    • Exhibit 83: Currency conversion rates for US$
                  • 12.3 Research methodology
                    • Exhibit 84: Research Methodology
                    • Exhibit 85: Validation techniques employed for market sizing
                    • Exhibit 86: Information sources
                  • 12.4 List of abbreviations
                    • Exhibit 87: List of abbreviations

                  Research Framework

                  Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                  TechnavioINFORMATION SOURCES

                  Primary sources

                  • Manufacturers and suppliers
                  • Channel partners
                  • Industry experts
                  • Strategic decision makers

                  Secondary sources

                  • Industry journals and periodicals
                  • Government data
                  • Financial reports of key industry players
                  • Historical data
                  • Press releases
                  Technavio

                  TechnavioDATA ANALYSIS

                  Data Synthesis

                  • Collation of data
                  • Estimation of key figures
                  • Analysis of derived insights

                  Data Validation

                  • Triangulation with data models
                  • Reference against proprietary databases
                  • Corroboration with industry experts
                  Technavio

                  TechnavioREPORT WRITING

                  Qualitative

                  • Market drivers
                  • Market challenges
                  • Market trends
                  • Five forces analysis

                  Quantitative

                  • Market size and forecast
                  • Market segmentation
                  • Geographical insights
                  • Competitive landscape
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                  Digitally Printed Wallpaper market growth will increase by $4816.96 million during 2021-2025.
                  The digitally printed wallpaper market is expected to grow at a CAGR of 20.45% during 2021-2025.
                  Technavio has segmented the digitally printed wallpaper market by technology (Inkjet and Electrophotography) ,other1 (Non woven, Vinyl, and Others) , and geographic (APAC, Europe, North America, MEA, and South America).
                  4walls, A.S. Creation Tapeten AG, Flavor Paper Ltd., Graham and Brown Ltd., Jiangsu Artshow Wallpaper Co. Ltd., Lanca Wallcovering Co. Ltd., Muraspec Decorative Solutions Ltd., MX Display Ltd., Tapetenfabrik Gebr. Rasch GmbH and Co. KG, The Printed Wallpaper Co. are a few of the key vendors in the digitally printed wallpaper market.
                  APAC will register the highest growth rate of 54.04% among the other regions. Therefore, the digitally printed wallpaper market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
                  The key factors driving the digitally printed wallpaper market growth are:
                  • Increasing expenditure on infrastructural activities
                  • Emergence of innovative products
                  The digitally printed wallpaper market vendors should focus on grabbing business opportunities from the inkjet segment as it accounted for the largest market share in the base year.
                  • What are the key global market and the regional market share?
                  • What are the revenue-generating key market segments?
                  • What are the key factors driving and challenging this market’s growth?
                  • Who are the key market vendors and their growth strategies?
                  • What are the latest trends influencing the growth of this market?
                  • What are the variables influencing the market growth in the primary regions?
                  • What are the factors influencing the growth of the parent market?
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                  • Parent market analysis
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                  • Detailed vendors report with competitive landscape
                  • Covid-19 impact and recovery analysis
                  • Data on revenue-generating market segments
                  • Details on the market shares of various regions
                  • Five-force market analysis

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