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The digitally printed wallpaper market share is expected to increase by USD 4.81 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 20%.
This digitally printed wallpaper market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers digitally printed wallpaper market segmentations by technology (inkjet and electrophotography) and geographic (APAC, Europe, North America, MEA, and South America). The digitally printed wallpaper market report also offers information on several market vendors, including 4walls, A.S. Creation Tapeten AG, Flavor Paper Ltd., Graham and Brown Ltd., Jiangsu Artshow Wallpaper Co. Ltd., Lanca Wallcovering Co. Ltd., Muraspec Decorative Solutions Ltd., MX Display Ltd., Tapetenfabrik Gebr. Rasch GmbH and Co. KG, and The Printed Wallpaper Co. among others.
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The increasing expenditure on infrastructural activities is notably driving the digitally printed wallpaper market growth, although factors such as concerns regarding use of wallpapers may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the digitally printed wallpaper industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Digitally Printed Wallpaper Market Driver
One of the key factors driving the digitally printed wallpaper market growth is the increasing expenditure on infrastructural activities. The number of infrastructural projects is increasing at a significant rate globally due to the rapid growth in the global population and the increasing regulatory support from various government bodies. For instance, according to The World Bank Group, the total global population increased from 7.53 billion in 2017 to 7.59 billion in 2018. With the increase in the population, the need for residential construction projects will also rise. Governments across the world are investing significantly in infrastructure projects. For instance, in July 2019, the Government of India, in its FY2019-20 budget, announced that it would invest $1.5 trillion in infrastructure during 2020-2025. Several other countries are also increasing their construction spending. The rising number of residential and non-residential construction projects across the world is expected to fuel the demand for decoration products such as wallpapers. Moreover, the rising demand for enhancing the interiors of commercial and residential buildings for improving buildings? aesthetics will trigger the demand for digitally printed wallpapers during the forecast period.
Key Digitally Printed Wallpaper Market Trend
Another key factor driving the digitally printed wallpaper market growth is the growing popularity of custom wallpapers. Custom wallpapers are printed according to the need and demands of consumers. These wallpapers give a designer the ability to create the exact look and feel desired by consumers. Custom-printed wallpapers are used as an alternative to generic or stock wallpapers. These wallpapers are mainly used in restaurants, corporate lobbies, and home interiors. Traditional printing methods are cost-effective only for large batches, which creates the risk of dead stock. Hence, digital wallpaper printing is ideal for print-on-demand and short runs. Short-run digital wallpaper printing solutions are mainly used for manufacturing personalized wallpapers in small batches. Short-run digital wallpaper printing solutions offer shorter runs and faster delivery times. Digital inkjet printing technologies using ultraviolet (UV) cured inks are being used for custom wallpaper production. Moreover, customers can easily change their wallpaper with the use of easy-to-remove substrates, which are digitally printed. Such factors are likely to increase the demand for custom wallpapers among consumers during the forecast period.
Key Digitally Printed Wallpaper Market Challenge
Concerns regarding use of wallpapers is one of the key challenges hindering the digitally printed wallpaper market growth. There are several concerns regarding the use of digitally printed wallpapers. The wallpapers that are made of vinyl substrates contain excess lead, cadmium, phthalates, organotin, and many other harmful and toxic ingredients. Most of the polyvinyl chloride (PVC) wallpapers contain banned phthalates and plasticizers and hazardous materials such as lead, chromium, tin, and antimony. Humans frequently come in contact with wallpapers in residential and commercial spaces, which can adversely affect their health. Some of the health hazards associated with exposure to digitally printed wallpapers include wheezing, endocrine disruption, and issues related to the reproductive system, kidneys, liver, and blood. For instance, cadmium in wallpapers can cause adverse health effects such as lung damage, kidney disease, and cancer. Along with health hazards, there are various other concerns, which can be encountered when installing or removing wallpapers. Some of the most common problems include open seams, curling, loose ends, bubbles, blisters, and streaks on wallpapers. Such concerns are expected to limit the growth of the market during the forecast period.
This digitally printed wallpaper market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Technavio categorizes the global digitally printed wallpaper market as a part of the global home furnishings market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the digitally printed wallpaper market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the digitally printed wallpaper market encompasses successful business strategies deployed by the key vendors. The digitally printed wallpaper market is fragmented and the vendors are deploying growth strategies such as focussing on developing high-quality products with advanced technologies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The digitally printed wallpaper market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the digitally printed wallpaper market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
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54% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for digitally printed wallpaper in APAC. Market growth in this region will be faster than the growth of the market in other regions.
Population growth and urbanization have fueled the need for smart and sustainable infrastructure solutions. The high urbanization in the countries across APAC is likely to increase the need for new infrastructure. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The digitally printed wallpaper market in APAC witnessed slow growth due to the outbreak of COVID-19 in 2020. The rise in the number of COVID-19 cases in countries such as India, China, and Australia across the region resulted in the unavailability of workforce and imbalance in the supply of raw materials, which led to the closure of several manufacturing units, including those that develop digitally printed wallpapers. This resulted in a decrease in the production volume of digitally printed wallpapers during the first few months of 2020 in the region. Furthermore, the slowdown in construction projects across the region led to a decline in the demand for digitally printed wallpapers. This hampered the growth of the market for digitally printed wallpapers in the region to a certain extent in 2020. However, rapid urbanization, rise in the construction of residential establishments in most of the countries in the region, growth in the number of commercial buildings, and the increasing availability of a wide variety of digitally printed wallpapers from regional as well as global vendors are the major factors that are expected to boost the growth of the digitally printed wallpaper market in the region during the forecast period.
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The digitally printed wallpaper market share growth by the inkjet will be significant during the forecast period. Inkjet printing is preferred to electrophotography owing to its scalability and ability to produce high-quality prints. Therefore, the increasing demand for high-quality and clear wallpapers will drive the growth of this segment during the forecast period.
Besides the above-mentioned factors, the post COVID-19 impact has brought forth a slowdown in or fast tracked the demand for the service or product. This report provides an accurate prediction of the contribution of all the segments to the growth of the digitally printed wallpaper market size and actionable market insights on post COVID-19 impact on each segment.
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Digitally Printed Wallpaper Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2020 |
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Forecast period |
2021-2025 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 20% |
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Market growth 2021-2025 |
$ 4.81 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
20.15 |
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Regional analysis |
APAC, Europe, North America, MEA, and South America |
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Performing market contribution |
APAC at 54% |
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Key consumer countries |
China, US, UK, Germany, and Japan |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
4walls, A.S. Creation Tapeten AG, Flavor Paper Ltd., Graham and Brown Ltd., Jiangsu Artshow Wallpaper Co. Ltd., Lanca Wallcovering Co. Ltd., Muraspec Decorative Solutions Ltd., MX Display Ltd., Tapetenfabrik Gebr. Rasch GmbH and Co. KG, and The Printed Wallpaper Co. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Technology
6 Market Segmentation by Substrate
7 Customer landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
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