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The global direct to consumer (DTC) laboratory testing market size is estimated to grow by USD 9.70 billion at a CAGR of 31.59% between 2022 and 2027. The convenience and accessibility of DTC laboratory testing allow consumers to access a wide range of tests without the need for a healthcare provider's order, making it easier for people to monitor their health and wellness. Increased disposable income enables more consumers to afford DTC laboratory sevices, driving demand for these services. The rising geriatric population, which often requires regular monitoring of health parameters, is contributing to the growth of the market as well, as older adults seek convenient and accessible options.
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The market is segmented by Type (Blood, Urine, Saliva, and Others ), Application (Routine clinical testing, Diabetes testing, Genetic testing, Thyroid stimulating hormone testing, and Others ), and Geography (North America, Europe, Asia, and Rest of World (ROW))
The market share growth by the blood segment will be significant in the DTC laboratory testing market during the forecast period. DTC laboratory blood tests allow individuals to easily order tests online or via a mobile app, eliminating the need to visit a hospital or book an appointment. DTC clinical laboratory blood tests provide insight into a variety of health parameters, including high cholesterol, vitamin deficiencies, hormone levels, and genetic predisposition to chronic and rare diseases.
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The blood segment was valued at USD 492.32 million in 2017. DTC laboratory tests give individuals greater control over their health information, allowing them to maintain privacy and confidentiality. Some people prefer to bypass traditional healthcare providers to keep their health information private. These services are in increasing demand as they provide individuals with direct access without intermediaries. Therefore, the blood segment of the global market is expected to grow during the forecast period.
Factors such as the rising geriatric population, the growing prevalence of target diseases, and the introduction of innovative solutions to meet the increasing demand for clinical testing, the routine clinical testing segment of the market is growing. DTC laboratory tests allow individuals to bypass traditional healthcare channels such as visiting a doctor's office for regular clinical tests. As consumers prefer to spend more time at home, the demand for regular laboratory tests for DTCs will increase. Thus, raised demand for DTC from individuals will drive the segment growth during the forecast period.
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North America is estimated to contribute 39% to the growth of the market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that will shape the market during the forecast period. They offer convenience and accessibility to consumers. In North America, the healthcare industry regulatory environment has evolved to allow DTC laboratory services which will grow the direct to market. Regulatory agencies strive to ensure that DTC laboratory tests meet relevant quality standards, provide accurate results, and provide appropriate guidance on the interpretation of results, follow-up, and treatment. This has raised consumer confidence in the trustworthiness and legitimacy of these services. Thus, the demand for these services in North America is expected to grow, which will boost the growth of the market during the forecast period.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market. The report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
23andMe Holding Co.: The company offers direct to consumer genetic tests on a hereditary prostate cancer market.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing significant growth due to factors such as rising public awareness and technological advancements in gene sequencing technology. This market offers point-of-care testing to consumers, bypassing traditional healthcare provider channels. With the market on the rise, there is a growing demand for genetic testing services and genetic kits. Consumers are increasingly interested in services such as ancestry tracing and health risk assessment for personalized medicine. Regulatory frameworks and pricing analyses play a crucial role in shaping this market's dynamics. There are multiple factors influencing market growth. Our researchers analyzed the data with 2022 as the base year, along with the trends, and challenges.
Convenience and accessibility of DTC laboratory testing is a key factor driving market growth. The convenience and accessibility of these allow individuals to order tests online, often without visiting doctors or making appointments at laboratories. This method, known as point-of-care testing, enables individuals to access a wide range of laboratory tests without the need for direct involvement from healthcare providers. This flexibility is particularly advantageous for individuals with busy schedules, mobility issues, or those residing in remote areas with limited access to medical facilities. These kits eliminate the need for travel, waiting rooms, and face-to-face interactions, making them more convenient and accessible. This rise in consumer awareness, coupled with income level disparities and patient epidemiology, has driven the demand for these services. Regulatory frameworks and pricing analysis play crucial roles in the adoption of genetic testing kits and online test ordering, highlighting the importance of result interpretation platforms and the involvement of medical professionals and intermediaries. These benefits are expected to drive the growth of the global market in the forecast period.
Increased Internet penetration fuels market growth is the primary trend in the market share. The raised Internet penetration has made it easier for individuals to access healthcare services conveniently. DTC laboratory tests utilize an online platform that allows consumers to view and order tests from the comfort of their own homes. They can even select the tests they want, make payments, and schedule sampling activities without physically visiting a healthcare facility or laboratory. This convenience and accessibility have led to an increase in demand, attracting people who prefer a hassle-free testing experience. The increased penetration of the internet has made it easier for an individual to compare and select a DTC laboratory test provider.
Furthermore, internet penetration has made providers leverage digital marketing strategies to increase awareness and promote their services. With targeted online advertisements, social media campaigns, and educational content, the providers can reach a targeted audience. The raised awareness and visibility of these have contributed to the growth, which, in turn, will fuel the growth of the market during the forecast period.
Trust and privacy concerns are the significant challenge that affects the growth of the global market. Consumers need confidence that their personal health information is handled securely and that test providers comply with privacy laws. Maintaining data privacy, implementing robust security measures, and communicating transparency in privacy practices are some of the ongoing challenges facing DTC lab test providers.
Moreover, ensuring the security of this data is important to protect the privacy of individuals. Data breaches and unauthorized access to sensitive information can have serious consequences such as identity theft and insurance discrimination. Owing to all these factors, the growth of the market may be impeded during the forecast period.
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The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the market growth and trends opportunities from 2017 to 2027.
The market faces challenges such as regulatory barriers and lack of standardization. However, it is driven by factors like the rise in public awareness and the shift towards self-care and preventive health. Innovations in high-throughput sequencing technologies and bioinformatics are transforming the landscape. Companies like Color Genomics and Pathway Genomics are leading in pipeline analysis and competitive intelligence. Partnerships with healthcare providers and ethical concerns are shaping the future of this market, which plays a crucial role in personalized healthcare and the management of chronic diseases.
The market is influenced by the increasing prevalence of lifestyle disorders. It includes services such as Routine Clinical Laboratory Testing, Medical Genetic Laboratory Testing, and Specialty Laboratory Testing. The market is driven by the need for cost reduction and advancements in Drug Discovery & Development, particularly in Clinical Chemistry, Hematology, Immunology, Microbiology, Molecular Diagnostics, Pharmacogenomics, and Nutrigenomics. Companies like MyHeritage Health offer Direct-to-consumer (DTC) testing services, including Carrier screening and Next-generation sequencing (NGS), catering to the demand for personalized healthcare.
Direct to Consumer Laboratory Testing Market Scope |
|
Report Coverage |
Details |
Page number |
156 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 31.59% |
Market growth 2023-2027 |
USD 9.70 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
28.62 |
Regional analysis |
North America, Europe, Asia, and Rest of World (ROW) |
Performing market contribution |
North America at 39% |
Key countries |
US, UK, Germany, China, and Japan |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
23andMe Holding Co., Any Lab Test Now Inc., Color Health Inc, DecodeME Partnership, Direct Laboratory Services LLC, EasyDNA, Everlywell Inc., Genesis Healthcare Co., International Biosciences, Konica Minolta Inc., Laboratory Corp. of America Holdings, LetsGetChecked, MyMedLab Inc., Myriad Genetics Inc., Quest Diagnostics Inc., Sonora Quest Laboratories, Ulta Lab Tests LLC, VERITAS INTERCONTINENTAL, Walk In Lab LLC., and WellnessFX |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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