Do-it-Yourself Home Improvement Retailing Market in Europe by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

  • Published: Apr 2021
  • Pages: 120
  • SKU: IRTNTR44063
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The DIY home improvement market share in Europe is expected to increase by USD 26.42 billion from 2021 to 2025, and the market’s growth momentum will accelerate at a CAGR of 3%.

This DIY home improvement market in Europe research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentations by product (lumber and landscape management, decor and indoor garden, kitchen, painting and wallpaper, and others), distribution channel (offline and online), and geography (Germany, France, the UK, Italy, and the Rest of Europe). The DIY home improvement market in Europe report also offers information on several market vendors, including BAUHAUS AG, BAUVISTA GmbH & Co. KG, EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG, Groupe Adeo, HORNBACH Baumarkt AG Group, Intergamma BV, ITM Entreprises (Les Mousquetaires SAS), Kesko Corp., Kingfisher Plc, and OBI Group Holding SE & Co. KGaA among others.

What will the DIY Home Improvement Market Size in Europe be in 2021?

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DIY Home Improvement Market in Europe: Key Drivers and Trends

The rising interest in DIY home improvement projects is notably driving the DIY home improvement market in Europe growth, although factors such as the increasing threat from the DIFM market may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the DIY home improvement market in Europe industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Do-it-Yourself Home Improvement Retailing Market Key Driver

One of the key factors driving growth in the do-it-yourself home improvement retailing market is the rising interest in DIY home improvement projects. DIY interior decoration and home improvement projects have become popular among consumers across the world due to the rising urbanization rate and evolving lifestyles. Moreover, the growing population of working women and their participation in the decision-making process for home decoration are also pushing the sales of tools required for such projects, including power drills, nail guns, bathroom and lawn tools, and others. The concept of DIY is becoming popular in both developed and developing nations of Europe owing to high average labor costs, which increased significantly in 2018. Consumers in such countries prefer DIY maintenance and repair of their machines, vehicles, and homes to cut expenses related to outsourced services.

Do-it-Yourself Home Improvement Retailing Market Key Trend

The technological advances in DIY home improvement projects tools is another major factor supporting the do-it-yourself home improvement retailing market share growth. The DIY home improvement market in Europe is experiencing several technological advances. The key competitors in the market, such as ADEO, Kingfisher, and Travis Perkins, have improvised their product differentiation factors, including innovation and product assortment, to overcome the intense competition. Vendors are continuously working toward the development of innovative products. In addition, the integration of advanced technologies in home automation products offers greater security and reliability than traditional home products.

Do-it-Yourself Home Improvement Retailing Market Key Challenge

The increasing threat from the DIFM market will be a major challenge for the do-it-yourself home improvement retailing market. There is a transition of consumers from DIY to DIFM, especially in mature markets where they hire tradespeople to work on projects. DIY retailers are experiencing a falloff in trade because DIFM professionals prefer specialist business-to-business (B2B) suppliers rather than consumer-positioned DIY retail stores for their needs. With a lack of operational skills of technologically advanced DIY tools among many DIY consumers, some key established DIY retailers find opportunities to attract home improvement project experts who offer DIFM services to DIFM consumers.

This DIY home improvement market in Europe analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major DIY Home Improvement Market Vendors in Europe?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • BAUHAUS AG
  • BAUVISTA GmbH & Co. KG
  • EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG
  • Groupe Adeo
  • HORNBACH Baumarkt AG Group
  • Intergamma BV
  • ITM Entreprises (Les Mousquetaires SAS)
  • Kesko Corp.
  • Kingfisher Plc
  • OBI Group Holding SE & Co. KGaA

 

This statistical study of the DIY home improvement market in Europe encompasses successful business strategies deployed by the key vendors. The DIY home improvement market in Europe is fragmented and the vendors are deploying growth strategies such as focusing towards the development of innovative products and increasing production capacity to meet the surging demand for DIY home improvement products to compete in the market.

Product Insights and News

  • HORNBACH Baumarkt AG Group - In September 2019, the company opened its fourth store in Slovakia
  • BAUHAUS AG - In March 2020, the company acquired Knauber’s home improvement stores in Germany
  • Kingfisher Plc - In January 2020, the company launched its new convenience store in the Nelson Industrial Estate in Merton, southwest London.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments. The DIY home improvement market in Europe forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Countries for DIY Home Improvement Market in Europe?

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29% of the market’s growth will originate from Germany during the forecast period. Market growth in the country will be faster than the growth of the market in the UK, Italy, and the Rest of Europe. In Germany, lumber and landscape management, painting and wallpaper, indoor garden decoration, lighting, and assembling RTA furniture are the most popular DIY home improvement projects. 

Consumers actively engage in DIY home improvement projects, ranging from small house repairs to complex and large projects, which will facilitate the DIY home improvement market in Europe growth in Germany over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The Government of Germany imposed a nationwide lockdown in March 2020 to contain the spread of COVID-19 and extended it further by a few weeks. Such measures negatively affected and delayed the manufacturing of DIY home improvement products, which, in turn, hampered the sales. The DIY home improvement market report has further insights to estimate the COVID recovery rate in all the regions. 

What are the Revenue-generating Product Segments in the DIY Home Improvement Market in Europe?

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The growth of the DIY home improvement market share in Europe by the lumber and landscape management segment will be significant during the forecast period. This segment is expected to grow significantly during the forecast period, owing to negligible technicalities or complexities involved. The sub-segment includes using small wood logs for several purposes, especially in windows, fencing, and walkways. A wide variety of doors and windows are made through the DIY concept, including sliding doors, half-window doors, infusion-window doors. DIY tools can also be used for fixing tampered glass for bathroom windows and coloring doors and windows in aberrant hues. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the DIY home improvement market sie in Europe and actionable market insights on post COVID-19 impact on each segment.

 

DIY Home Improvement Market in Europe Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 3%

Market growth 2021-2025

$ 26.42 billion

Market structure

Fragmented

YoY growth (%)

2.60

Regional analysis

Germany, France, UK, Italy, and Rest of Europe

Performing market contribution

Germany at 29%

Key consumer countries

Albania, Armenia, Australia, Aruba, and Bangladesh

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Companies profiled

BAUHAUS AG, BAUVISTA GmbH & Co. KG, EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG, Groupe Adeo, HORNBACH Baumarkt AG Group, Intergamma BV, ITM Entreprises (Les Mousquetaires SAS), Kesko Corp., Kingfisher Plc, and OBI Group Holding SE & Co. KGaA

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this DIY Home Improvement Market In Europe In Europe Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive DIY home improvement market in europe growth during the next five years
  • Precise estimation of the DIY home improvement market in europe size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the DIY home improvement market in europe industry across Germany, France, UK, Italy, and Rest of Europe
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of DIY home improvement market in europe vendors

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1. Executive Summary                           

2. Market Landscape                             

                2.1 Market ecosystem             

                                Exhibit 01:  Parent market

                2.2 Market Characteristics      

                                Exhibit 02:  Market Characteristics

                2.3 Value chain analysis           

                                Exhibit 03:  Building Products

                                2.3.1 Inputs 

                                2.3.2 Inbound logistics

                                2.3.3 Product operations

                                2.3.4 Outbound logistics

                                2.3.5 Marketing and sales 

                                2.3.6 Service 

                                2.3.7 Support activities 

                                2.3.8 Innovations

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 04:  Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 05:  Market segments

                3.3 Market size 2020 

                3.4 Market outlook: Forecast for 2020 - 2025 

                                Exhibit 06:  France - Market size and forecast 2020 - 2025 ($ billion)

                                Exhibit 07:  France market: Year-over-year growth 2020 - 2025 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 08: Five forces analysis 2020 & 2025

                4.2 Bargaining power of buyers           

                4.3 Bargaining power of suppliers       

                4.4 Threat of new entrants    

                4.5 Threat of substitutes         

                4.6 Threat of rivalry   

                4.7 Market condition

                                Market condition - Five forces 2020

5. Market Segmentation by Product               

                The segments covered in this chapter are: 

  • Lumber and landscape management
  • Decor and indoor garden
  • Kitchen
  • Painting and wallpaper
  • Others

                5.1 Market segments

                                Exhibit 15: Product - Market share 2020-2025 (%)

                5.2 Comparison by Product    

                                Exhibit 16: ​Comparison by Product​

                5.3 ​Lumber and landscape management - Market size and forecast 2020-2025               

Exhibit 17: ​Lumber and landscape management - Market size and forecast 2020-2025 ($ billion)​

                                5.3.1 Doors, windows, fencing, and walkways

                                5.3.2 Brickwork

                                5.3.3 Landscape maintenance

                                Exhibit 18: ​Lumber and landscape management - Year-over-year growth 2020-2025 (%)

                5.4 Decor and indoor garden - Market size and forecast 2020-2025       

                                Exhibit 19: ​Decor and indoor garden - Market size and forecast 2020-2025 ($ billion)​

                                Exhibit 20: ​Decor and indoor garden - Year-over-year growth 2020-2025 (%)

                5.5 ​Kitchen - Market size and forecast 2020-2025         

                                Exhibit 21: ​Kitchen - Market size and forecast 2020-2025 ($ billion)​

                                Exhibit 22: ​Kitchen - Year-over-year growth 2020-2025 (%)

                5.6 Painting and wallpaper - Market size and forecast 2020-2025           

                                Exhibit 23: ​Painting and wallpaper - Market size and forecast 2020-2025 ($ billion)​

                                Exhibit 24: ​Painting and wallpaper - Year-over-year growth 2020-2025 (%)

                5.7 Others - Market size and forecast 2020-2025           

                                Exhibit 25: ​Others - Market size and forecast 2020-2025 ($ billion)​

                                5.7.1 Tools and Hardware

                                5.7.2 Building materials

                                5.7.3 Lighting

                                5.7.4 Plumbing materials and equipment

                                5.7.5 Flooring, repair, and replacement

                                5.7.6 Electrical work

                                Exhibit 26: ​Others - Year-over-year growth 2020-2025 (%)

                5.8 Market opportunity by Product    

                                Exhibit 27: ​Market opportunity by Product

6. Market Segmentation by Distribution channel                     

                The segments covered in this chapter are: 

  • Offline
  • Online

                6.1 Market segments

                                Exhibit 28: ​Distribution channel - Market share 2020-2025 (%)

                6.2 Comparison by Distribution channel           

                                Exhibit 29: ​Comparison by Distribution channel

                6.3 Offline - Market size and forecast 2020-2025           

                                Exhibit 30: ​Offline - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 31: ​Offline - Year-over-year growth 2020-2025 (%)

                6.4 ​Online - Market size and forecast 2020-2025​          

                                Exhibit 32: ​Online - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 33: ​Online - Year-over-year growth 2020-2025 (%)

                6.5 Market opportunity by Distribution channel            

                                Exhibit 34: ​Market opportunity by Distribution channel

7. Customer landscape                         

Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

                                Exhibit 35: ​Customer landscape​

8. Geographic Landscape                     

                ​​The regions covered in the report are: 

  • Germany
  • France
  • UK
  • Italy
  • Rest of Europe

                8.1 Geographic segmentation

                                Exhibit 36: ​Market share by geography 2020-2025 (%)

                8.2 Geographic comparison   

                                Exhibit 37: Geographic comparison

                8.3 Germany - Market size and forecast 2020-2025​     

                                Exhibit 38: ​Germany - Market size and forecast 2020-2025 ($ billion)​

                                Exhibit 39: ​Germany - Year-over-year growth 2020-2025 (%)

                8.4 France - Market size and forecast 2020-2025           

                                Exhibit 40: ​France - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 41: ​France - Year-over-year growth 2020-2025 (%)

                8.5 ​UK - Market size and forecast 2020-2025  

                                Exhibit 42: ​UK - Market size and forecast 2020-2025 ($ billion)​

                                Exhibit 43: UK - Year-over-year growth 2020-2025 (%)

                8.6 Italy - Market size and forecast 2020-2025

                                Exhibit 44: ​Italy - Market size and forecast 2020-2025 ($ billion)​

                                Exhibit 45: Italy - Year-over-year growth 2020-2025 (%)

                8.7 Rest of France - Market size and forecast 2020-2025           

                                Exhibit 46: Rest of Europe - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 47: Rest of Europe - Year-over-year growth 2020-2025 (%)

                8.8 Market opportunity by geography

                                Exhibit 48: Market opportunity by geography ($ billion)

9. Drivers, Challenges, and Trends                   

                9.1 ​Market drivers     

                                9.1.1 Rising interest in DIY home improvement projects

                                9.1.2 Convenience offered by online stores

                                9.1.3 Smart home technology

                                9.1.4 Growth of residential real estate industry

                9.2 Market challenges              

                                9.2.1 Increasing threat from DIFM market

                                9.2.2 Complexities in using DIY home improvement tools

                                9.2.3 Intense rivalry among market competitors

                                Exhibit 49: Impact of drivers and challenges

                9.3 Market trends      

                                9.3.1 Technological advances in DIY home improvement projects tools

                                9.3.2 Advent of cordless DIY power tools

                                9.3.3 Growing popularity and adoption of RTA furniture in Europe

10. Vendor Landscape                           

                10.1 Competitive scenario      

                10.2 Vendor landscape            

                                Exhibit 50: Vendor landscape

                10.3 Landscape disruption      

                                The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025. 

                                Exhibit 51: ​Landscape disruption​

                10.4 Industry risks      

                                Exhibit 52: Industry risks

11. Vendor Analysis               

                11.1 Vendors covered              

                                Exhibit 53: Vendors covered

                11.2 Market positioning of vendors    

                                Exhibit 54: ​Market positioning of vendors​

                11.3 BAUHAUS AG     

                                Exhibit 55:  BAUHAUS AG - Overview

                                Exhibit 56:  BAUHAUS AG - Product and service

                                Exhibit 57:  BAUHAUS AG – Key news

                                Exhibit 58:  BAUHAUS AG - Key offerings

                11.4 BAUVISTA GmbH & Co. KG           

                                Exhibit 59:  BAUVISTA GmbH & Co. KG - Overview

                                Exhibit 60:  BAUVISTA GmbH & Co. KG - Product and service

                                Exhibit 61:  BAUVISTA GmbH & Co. KG - Key offerings

                11.5 EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG          

                                Exhibit 62:  EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG - Overview

                                Exhibit 63:  EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG - Product and service

                                Exhibit 64:  EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG - Key offerings

                11.6 Groupe Adeo     

                                Exhibit 65:  Groupe Adeo - Overview

                                Exhibit 66:  Groupe Adeo - Product and service

                                Exhibit 67:  Groupe Adeo - Key offerings

                11.7 HORNBACH Baumarkt AG Group

                                Exhibit 68:  HORNBACH Baumarkt AG Group - Overview

                                Exhibit 69:  HORNBACH Baumarkt AG Group - Business segments

                                Exhibit 70:  HORNBACH Baumarkt AG Group – Key news

                                Exhibit 71:  HORNBACH Baumarkt AG Group - Key offerings

                                Exhibit 72:  HORNBACH Baumarkt AG Group - Segment focus

                11.8 Intergamma BV 

                                Exhibit 73:  Intergamma BV - Overview

                                Exhibit 74:  Intergamma BV - Product and service

                                Exhibit 75:  Intergamma BV – Key news

                                Exhibit 76:  Intergamma BV - Key offerings

                11.9 ITM Entreprises (Les Mousquetaires SAS)              

                                Exhibit 77:  ITM Entreprises (Les Mousquetaires SAS) - Overview

                                Exhibit 78:  ITM Entreprises (Les Mousquetaires SAS) - Business segments

                                Exhibit 79:  ITM Entreprises (Les Mousquetaires SAS) - Key offerings

                11.10 Kesko Corp.      

                                Exhibit 80:  Kesko Corp. - Overview

                                Exhibit 81:  Kesko Corp. - Business segments

                                Exhibit 82:  Kesko Corp. - Key offerings

                                Exhibit 83:  Kesko Corp. - Segment focus

                11.11 Kingfisher Plc   

                                Exhibit 84:  Kingfisher Plc - Overview

                                Exhibit 85:  Kingfisher Plc - Business segments

                                Exhibit 86:  Kingfisher Plc – Key news

                                Exhibit 87:  Kingfisher Plc - Key offerings

                11.12 OBI Group Holding SE & Co. KGaA          

                                Exhibit 88:  OBI Group Holding SE & Co. KGaA - Overview

                                Exhibit 89:  OBI Group Holding SE & Co. KGaA - Product and service

                                Exhibit 90:  OBI Group Holding SE & Co. KGaA - Key offerings

12. Appendix                            

                12.1 Scope of the report         

                                12.1.1 ​​​​Market definition

                                12.1.2 ​​​​Objectives

                                12.1.3 ​​​​Notes and caveats

                12.2 Currency conversion rates for US$            

                                Exhibit 91: ​Currency conversion rates for US$​

                12.3 Research Methodology 

                                Exhibit 92: ​Research Methodology

                                Exhibit 93: ​​Validation techniques employed for market sizing​

                                Exhibit 94: ​​Information sources

                12.4 List of abbreviations        

                                Exhibit 95: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
Technavio

TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
Technavio

TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The diy home improvement market growth will increase by $25.41 billion during 2019-2024.
The diy home improvement market is expected to grow at a CAGR of 2.82% during 2019-2024.
Technavio has segmented the diy home improvement market by product (Lumber and landscape management, Decor and indoor garden, Kitchen, Painting and wallpaper, and Others) ,distribution channel (Offline and Online) , and geographic (Germany, France, UK, Italy, and Rest of Europe).
BAUHAUS AG, BAUVISTA GmbH & Co. KG, EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG, Groupe Adeo, HORNBACH Baumarkt AG Group, Intergamma BV, Kesko Corp., Kingfisher Plc, OBI Group Holding SE & Co. KGaA, Travis Perkins Plc are a few of the key vendors in the diy home improvement market.
Germany will register the highest growth rate of 29.24% among the other regions. Therefore, the diy home improvement market in Germany is expected to garner significant business opportunities for the vendors during the forecast period.
  • Albania
  • Armenia
  • Australia
  • Aruba
  • Bangladesh
The key factors driving the diy home improvement market growth are:
  • Rising interest in DIY home improvement projects
The diy home improvement market vendors should focus on grabbing business opportunities from the lumber and landscape management segment as it accounted for the largest market share in the base year.
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