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The dried food market size is estimated to increase by USD 6.61 billion and grow at a CAGR of 6.38% between 2022 and 2027. The growth of the market depends on several factors, including the health benefits of these products, the high convenience of the products, and the longer shelf life of the products. The market's main impetus stems from the convenience it presents to consumers in search of swift and effortless meal choices. As on-the-go eating habits become increasingly prevalent, dried foods emerge as a viable solution owing to their extended shelf life and easy storage, eliminating the necessity for refrigeration. This convenience renders them favored options for hectic lifestyles, serving as both convenient meals and nutritious snacks. Major industry players such as The Kraft Heinz Co. and European Freeze Dry capitalize on this trend, meeting the escalating demand for convenient food items propelled by urbanization and evolving consumer behaviors. Hence, convenience remains a pivotal factor driving growth within the global dried food market.
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This market report extensively covers market segmentation by product (fruits, vegetables, meat, and poultry and seafood), distribution channel (supermarkets and hypermarkets, convenience stores, and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
The market share growth by the fruits segment will be significant during the forecast period. Fruits were the largest segment of the global market in 2022 and will continue to be the largest segment of the market during the forecast period. The growing awareness regarding healthy food products is one of the major factors driving the growth of this segment.
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The fruits segment was valued at USD 5.02 billion in 2017 and continued to grow until 2021. There are various dried fruits, such as raisins, apricots, apples, mangoes, cranberries, bananas, figs, dates, and plums. One of the main benefits of dried fruit is its nutritional value. Although the drying process can result in the loss of heat-sensitive vitamins such as vitamin C, dried fruits contain important nutrients such as fiber, minerals, and antioxidants. Providing an excellent source and a healthier alternative to processed snacks, dried fruit appeals to health-conscious consumers looking for nutritious snacking options. They are a practical choice for people with active lifestyles and provide a quick energy boost. Such factors will increase segment growth during the forecast period.
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North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The increasing demand for vegan food products is forcing market players to introduce vegan products. The number of consumers adopting a vegan lifestyle is increasing in the US, Brazil, Canada, and other countries in North America. Approximately 2%-6% of consumers in the US identify themselves as vegans. The number of startups offering a vegan diet is increasing in the US. The vegan lifestyle is gaining popularity among the young population in Mexico, and its popularity is expected to increase during the forecast period. Thus, the market in North America is expected to register significant growth during the forecast period.
The market is driven by consumer trends favoring on-the-go eating habits and the demand for convenient, ready-to-eat food goods. Drying technologies, including hybrid methods, enhance food preservation while maintaining flavor and nutritive value. Dried foods like eggs, instant coffee, fish, and fruits snacks cater to varying dietary preferences. Moreover, dried plum, known for its bone protection properties against osteoporosis, finds application in healthcare and pharmaceutical sectors. As consumers prioritize natural and healthy food items over processed alternatives, the market continues to expand, offering a wide range of freeze-dried bakery, cereal, and vegetable snacks to meet evolving snacking habits. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The market is primarily driven by the high convenience it offers to consumers seeking quick and easy meal options. With on-the-go eating habits becoming increasingly common, dried foods provide a solution with their longer shelf life and easy storage, eliminating the need for refrigeration. This convenience makes them popular for busy lifestyles, serving as both convenient meals and healthy snacks. Key players like The Kraft Heinz Co. and European Freeze Dry capitalize on this trend, catering to the growing demand for convenient food products driven by urbanization and changing consumer lifestyles. As such, convenience remains a significant driver of growth in the global dried food market.
Increasing prominence of private-label brands is the primary trend in the global market growth. Private-label dry food is becoming an important area for retailers around the world. Various retailers are selling various types of dry food under their own brands to increase their profitability, which contributes to the growth of the global dry food market. Globally, major retailers are introducing their brands of products, such as dried milk, dried pepper powder, dried sausages, and dried snacks, to capitalize on the growing demand among consumers. In the last decade, the private-label product segment has grown in terms of scope and size.
For instance, China-based Alibaba sells a variety, such as dried beans, dried fruits, dried pepper powder, dried fruit powder, and several other products under its own brand. Private-label products are priced less than branded products. Hence, price-sensitive consumers are more likely to purchase such products. Supermarket chains started allocating more shelf space to their private-label offerings and various in-house marketing and promotional activities. The demand for private-label brands is expected to increase, which, in turn, will aid in the growth of the global market during the forecast period.
Stringent government regulations regarding the sales, marketing, and labeling of products are major challenges impeding the growth of the global market. These regulations relate to product permits, new player entry restrictions, residual control issues, and expiration dates. The FDA plays a key role in regulating the manufacture and distribution of dry foods in the United States. Complying with these regulations is a difficult task for market participants. Furthermore, these regulations can hinder the entry of new players and create barriers to the innovation of new products in the market.
In Europe, the European Food Safety Authority (EFSA) has set regulations for manufacturing, labeling, and marketing health and wellness food products with various claims, such as reduced fat and low fat. The EFSA closely monitors all the health claims made by companies over various media, such as on-pack labels, hard copy ads, and websites, and verifies the same. Thus, stringent government regulations for the use of different food products can become a major challenge for the growth of the global dried food market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Carnivore Meat Co. LLC: The company offers dried foods such as patties, nibblets, and toppers. Also, the company manufactures premium quality, raw, frozen and freeze-dried pet food and treats. They also offer services such as private label, co-pack, product development, turn-key development, and international market.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market players, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The market is experiencing significant growth, driven by various factors such as consumer trends favoring on-the-go eating habits and the rising demand for nutritious and convenient food options. With a focus on moisture reduction and water content, dried foods offer extended shelf life while retaining their nutritive value. Products like dried fruits, vegetables, meats, and even instant coffee cater to the needs of consumers seeking quick and healthy meal solutions. Advanced drying technologies like freeze drying and hot air technology ensure contamination-free processing, making dried foods a popular choice in the food-processing sector. This market trend aligns with consumer preferences for natural, gluten-free, and contamination-free food items, contributing to the increasing popularity of dried food products.
Also, the market continues to thrive, driven by diverse factors such as the increasing demand for processed food, health-conscious consumers opting for gluten-free and natural products, and the rising popularity of adventure sports. Utilizing hybrid drying technologies like sun drying and hot air drying, the market offers a wide range of products including dried plums, dehydrated meat, and freeze-dried foods. With a focus on bone protection and addressing nutritional needs, dried foods like eggs and fish cater to various dietary preferences, including vegan and gluten-free options. Backward integration strategies ensure quality and nutritional content in packaged formulations, enhancing consumer appeal.
The market is witnessing significant growth driven by diverse factors such as changing dietary habits, rising health consciousness, and the demand for convenient food options. With a focus on healthcare and osteoporosis prevention, consumers are increasingly turning to dried food products as part of their regular diet. The market offers a wide range of options, including instant natural fruit juices and gluten-free foods, catering to various dietary needs. Food preservation techniques like sun drying and hot air drying ensure the retention of nutritional value, making dried food items a popular choice among health-conscious individuals. Moreover, the market encompasses a variety of products, from cereal and vegetable snacks to packaged soups and confectionaries, providing consumers with convenient and nutritious options for on-the-go consumption.
In the pharmaceutical industry, companies often adopt a backward integration strategy to enhance their production capabilities and control the supply chain. This approach involves acquiring or investing in upstream suppliers or manufacturing facilities. One area where this strategy can be particularly beneficial is in the production of medications for osteoporosis disease, a condition characterized by weakened bones. In the food industry, various drying methods are utilized to preserve food items and extend their shelf life. Sun drying and hot air drying are traditional techniques that harness sun radiations and heat, respectively, to remove moisture from foods such as fruits, vegetables, and herbs. While these methods are effective, they may result in some nutrient loss and require favorable weather conditions. On the other hand, freeze-drying is a more modern approach that involves freezing the food and then subjecting it to low pressure, causing the ice to sublimate directly into vapor. This method preserves the food's nutritional content and flavor, making it popular for producing freeze-dried food items like fruits, vegetables, and even complete meals.
In the food manufacturing sector, bakery products and cereal products are staples enjoyed by consumers worldwide. With a growing emphasis on health and wellness, there is increasing demand for healthy foods in these categories. This has led to the development of products that are lower in sugar, higher in fiber, and made with whole grains and natural ingredients. Additionally, there is a rising interest in reducing or eliminating artificial food additives, such as preservatives, colors, and flavors, from bakery and cereal products to meet consumer preferences for clean-label foods. In conclusion, the pharmaceutical and food industries employ various strategies and techniques to meet consumer needs and market demands. Whether it's through innovative production methods, product diversification, or addressing health concerns, companies strive to deliver high-quality products that align with evolving consumer preferences and trends.
Dried Food Market Scope |
|
Report Coverage |
Details |
Page number |
172 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.38% |
Market growth 2023-2027 |
USD 6.61 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.8 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 34% |
Key countries |
US, Canada, China, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Ajinomoto Co. Inc., Asahi Group Holdings Ltd., B and G Foods Inc., Campbell Soup Co., Carnivore Meat Co. LLC, Create A Pack Inc., Crispy Green Inc., European Freeze Dry, Flex Foods Ltd., General Mills Inc., Harmony House Foods Inc., ITC Ltd., Mondelez International Inc., Saraf Foods Pvt. Ltd., Sunsweet Growers Inc., The Kraft Heinz Co., Thrive Foods, Tong Garden Co. Ltd., Unilever PLC, and Van Drunen Farms |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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