E-Grocery Market in India - Market Research 2015-2019

  • Published: Sep 2015
  • Pages: 60
  • SKU: IRTNTR7278

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Market outlook of the e-grocery market in India

E-grocery allows consumers to purchase grocery online through various mediums such as cash on delivery (COD), credit cards, and internet banking without any time and location constraints. The e-grocery market constitutes a major part of the overall online retail market in India. The rising disposable income and growing digital awareness among consumers are fueling the market growth in India. Technavio’s market research analyst projects the e-grocery market in India to grow at a tremendous rate of around 26% during the forecast period.

The increased internet penetration has been a fundamental driver behind the growth of the e-grocery market in India. Social media has impacted the growth of online consumers dynamically in Tier I cities. For instance, Big Basket's Facebook page updates their customers about the extensive options and discounts available in different categories.

Competitive landscape and key vendors

The e-grocery market in India is witnessing intense competition among vendors based on pricing strategies and innovative services. This research report predicts the competition in the online grocery market in India to intensify during the forecast period as a result of product extensions. The online grocery market size is expected to witness growth in the forthcoming years. 

The top five vendors in the market are –

  • AaramShop
  • BigBasket
  • Jiffstore
  • Localbanya
  • Nature's Basket
  • ZopNow

Other vendors in the market include Bazaar Cart, Farm2Kitchen, Grofers, MyGrahak, My247Market, PepperTap, Reliance Fresh Direct, and Veggie Bazaar.

Product based segmentation and analysis of the e-grocery market in India

  • Staples
  • Edible oil
  • Beverages
  • Milk and dairy products
  • Baby and child care
  • Biscuits and cookies
  • Laundry supplies
  • Household and cleaning
  • Cereals and breakfast
  • Snacks

Staples, edible oil, beverages and milk and dairy products constitute nearly 46% of the market shares in the e-grocery market. These items are considered as essentials and are bought in high quantities. The price for staples, oils, and milk and dairy products are also of great importance to consumers and any fluctuation in the price of these products would affect the consumer buying behavior.

Segmentation by demographics and analysis of the e-grocery market in India

  • Below 18 years
  • 18-24 years
  • 25-36 years
  • 36 years and above

The 25-36 years age group grocery market segmentation accounts for the maximum share of the online grocery market as this segment constitutes working professionals who prefer to shop grocery online due to of lack of time. This will have a positive impact on the grocery market size in India.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the e-grocery market in India?
  • What are the key market trends impacting the growth of the e-grocery market in India?
  • What are the challenges to market growth?
  • Who are the key vendors in the e-grocery market in India?
  • What are the market opportunities and threats faced by the vendors in the e-grocery market in India?
  • What are the key outcomes of the five forces analysis of the e-grocery market in India?

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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