Market outlook of the e-grocery market in India
E-grocery allows consumers to purchase grocery online through various mediums such as cash on delivery (COD), credit cards, and internet banking without any time and location constraints. The e-grocery market constitutes a major part of the overall online retail market in India. The rising disposable income and growing digital awareness among consumers are fueling the market growth in India. Technavio’s market research analyst projects the e-grocery market in India to grow at a tremendous rate of around 26% during the forecast period.
The increased internet penetration has been a fundamental driver behind the growth of the e-grocery market in India. Social media has impacted the growth of online consumers dynamically in Tier I cities. For instance, Big Basket's Facebook page updates their customers about the extensive options and discounts available in different categories.
Competitive landscape and key vendors
The e-grocery market in India is witnessing intense competition among vendors based on pricing strategies and innovative services. This research report predicts the competition in the online grocery market in India to intensify during the forecast period as a result of product extensions. The online grocery market size is expected to witness growth in the forthcoming years.
The top five vendors in the market are –
- AaramShop
- BigBasket
- Jiffstore
- Localbanya
- Nature's Basket
- ZopNow
Other vendors in the market include Bazaar Cart, Farm2Kitchen, Grofers, MyGrahak, My247Market, PepperTap, Reliance Fresh Direct, and Veggie Bazaar.
Product based segmentation and analysis of the e-grocery market in India
- Staples
- Edible oil
- Beverages
- Milk and dairy products
- Baby and child care
- Biscuits and cookies
- Laundry supplies
- Household and cleaning
- Cereals and breakfast
- Snacks
Staples, edible oil, beverages and milk and dairy products constitute nearly 46% of the market shares in the e-grocery market. These items are considered as essentials and are bought in high quantities. The price for staples, oils, and milk and dairy products are also of great importance to consumers and any fluctuation in the price of these products would affect the consumer buying behavior.
Segmentation by demographics and analysis of the e-grocery market in India
- Below 18 years
- 18-24 years
- 25-36 years
- 36 years and above
The 25-36 years age group grocery market segmentation accounts for the maximum share of the online grocery market as this segment constitutes working professionals who prefer to shop grocery online due to of lack of time. This will have a positive impact on the grocery market size in India.
Key questions answered in the report include
- What will the market size and the growth rate be in 2019?
- What are the key factors driving the e-grocery market in India?
- What are the key market trends impacting the growth of the e-grocery market in India?
- What are the challenges to market growth?
- Who are the key vendors in the e-grocery market in India?
- What are the market opportunities and threats faced by the vendors in the e-grocery market in India?
- What are the key outcomes of the five forces analysis of the e-grocery market in India?
Technavio also offers customization on reports based on specific client requirement.
Related reports
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
Economic indicators
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by product
E-grocery market in India by product segmentation
PART 07: Market segmentation by demography and gender
Segmentation of e-grocery market in India by gender and demographics
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
Competitive scenario
Other prominent vendors
PART 14: Key vendor analysis
AaramShop
BigBasket
Jiffstore
Localbanya
Nature's Basket
ZopNow
PART 15: Appendix
List of abbreviations
PART 16: Explore Technavio