Education Apps Market by End-user and Geography - Forecast and Analysis 2021-2025

  • Published: Jul 2021
  • Pages: 120
  • SKU: IRTNTR41164

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The education apps market share is expected to increase by USD 70.55 billion from 2020 to 2025, and the market’s growth momentum will decelerate at a CAGR of 27.49%.

This education apps market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by end-user (higher education and pre K-12) and geography (APAC, Europe, North America, South America, and MEA). The education apps market report also offers information on several market vendors, including Age of Learning Inc., Alphabet Inc., Duolingo Inc., Edmodo, edX Inc., Lumos Labs Inc., MyScript, Quizlet Inc., Rosetta Stone Ltd., and WizIQ Inc. among others.

What will the Education Apps Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Education Apps Market Size for the Forecast Period and Other Important Statistics


Education Apps Market: Key Drivers and Trends

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The growing demand for stem-based apps is notably driving the education apps market growth, although factors such as data security may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the education apps industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Education Apps Market Driver

One of the key factors driving growth in the education apps market is the growing demand for STEM-based apps. The increasing job opportunities in STEM fields are encouraging students to opt for STEM subjects and encouraging learners to install STEM-based education apps that can prepare them for the job market. Globally, both developing and developed countries are emphasizing improving STEM education systems due to growing opportunities in these streams. The increasing number of projects on STEM subjects is creating demand for STEM-based apps and the emerging app developers are investing in creating numerous apps for the STEM segment.

Key Education Apps Market Trend

The growing focus on wearable technology is another major factor supporting the education apps market share growth. Wearable technologies improve communication between teachers and students by facilitating a platform for sharing ideas, implementing processes, and exchanging feedback. Wearable smart devices are a growing trend in the global education apps market. Smart devices allow a user to install apps and learn subjects. The option of storing data in the cloud has encouraged users to adopt wearable devices that facilitate learning through apps. The ability of wearable devices to integrate with smartphones and other electronic gadgets has increased their penetration in the global education apps market. The increasing innovations and growing investments by companies in wearable technology are expected to drive market growth.

Key Education Apps Market Challenge

Data security is a major challenge for the education apps market. The proliferation of education technology has increased security concerns and data breaches. The rise in startups and free offerings of apps by vendors to acquire a foothold in the market have enabled educators to experiment with "adaptive learning" products such as STEM apps and foreign language learning apps that record and analyze the performance of students and allow to personalize lessons. The increase in the adoption of educational tools such as apps has increased security threats with respect to the information of students and other administrative data. The increasing use of mobile apps for education in institutions and organizations is creating avenues for hacking confidential information and making it harder for the IT department to regulate the access to data on its backend systems.

This education apps market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Dynamics

The global education apps market is a part of the global education services market. The global education services market was valued at $8,934.69 billion in 2020. The global education apps market was a fragmented industry that was in a phase of growth in 2020.

Who are the Major Education Apps Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Age of Learning Inc.
  • Alphabet Inc.
  • Duolingo Inc.
  • Edmodo
  • edX Inc.
  • Lumos Labs Inc.
  • MyScript
  • Quizlet Inc.
  • Rosetta Stone Ltd.
  • WizIQ Inc.


This statistical study of the education apps market encompasses successful business strategies deployed by the key vendors. The education apps market is fragmented and the vendors are deploying growth strategies such as [mention one vendor strategy] to compete in the market.

Product Insights and News

  • Age of Learning Inc.- The company offers education apps for different academies such as ABCmouse early learning academy, adventure academy, math academy, and others
  • Alphabet Inc.- The company offers google classroom use for different types of educational applications.
  • Duolingo Inc. -  The company offers Duolingo lessons for many teachers and even entire governments around the world

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The education apps market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Education Apps Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the education apps market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Manufacturing
  • Marketing and sales
  • Service

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Education Apps Market?

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41% of the market’s growth will originate from APAC during the forecast period. China is the key market for education apps in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The large consumer base, increasing awareness about education apps, growing Internet penetration, the adoption of smartphones, the increasing emphasis on technology by educational institutions, and the favorable government initiatives will facilitate the education apps market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating End-user Segments in the Education Apps Market?

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The education apps market share growth by the higher education segment will be significant during the forecast period. The higher education application segment observed considerable growth in the global education apps market in 2020. This is due to the temporary closure of colleges and universities in response to the restrictions imposed by the governments of different countries to contain the spread of COVID-19. The restrictions led to a switch from offline classes to the online mode, which subsequently led to a surge in demand for higher education applications across the world. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the education apps market size and actionable market insights on post COVID-19 impact on each segment.


Education Apps Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Decelerate at a CAGR of 27.49%

Market growth 2021-2025

$ 70.55 billion

Market structure


YoY growth (%)


Regional analysis

APAC, Europe, North America, South America, and MEA

Performing market contribution

APAC at 41%

Key consumer countries

US, UK, China, Germany, and Australia

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Age of Learning Inc., Alphabet Inc., Duolingo Inc., Edmodo, edX Inc., Lumos Labs Inc., MyScript, Quizlet Inc., Rosetta Stone Ltd., and WizIQ Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Education Apps Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive education apps market growth during the next five years
  • Precise estimation of the education apps market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the education apps industry across APAC, Europe, North America, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of education apps market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

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1. Executive Summary                           

2. Market Landscape                             

                2.1 Market ecosystem             

                                Exhibit 01:  Parent market

                2.2 Market Characteristics      

                                Exhibit 02:  Market Characteristics

                2.3 Value chain analysis           

                                Exhibit 03: Education Services

                                2.3.1 Inputs 

                                2.3.2 Operations

                                2.3.3 Connecting and innovating

                                2.3.4 Marketing and sales 

                                2.3.5 Support activities 

                                2.3.6 Innovations 

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 04:  Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 05:  Market segments

                3.3 Market size 2020 

                3.4 Market outlook: Forecast for 2020 - 2025 

                                Exhibit 06:  Global - Market size and forecast 2020 - 2025 ($ billion)

                                Exhibit 07:  Global market: Year-over-year growth 2020 - 2025 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 08: Five forces analysis 2020 & 2025

                4.2 Bargaining power of buyers           

                4.3 Bargaining power of suppliers       

                4.4 Threat of new entrants    

                4.5 Threat of substitutes         

                4.6 Threat of rivalry   

                4.7 Market condition

                                Market condition - Five forces 2020

5. Market Segmentation by End-user                             

                The segments covered in this chapter are: 

  • Higher education
  • Pre K-12

The two segments have been ranked based on their market size in 2020. The inflatables segment constituted the largest segment in 2020, while the smallest segment was Pre K-12.

                5.1 Market segments

                                Exhibit 15: End-user - Market share 2020-2025 (%)

                5.2 Comparison by End-user  

                                Exhibit 16: ​Comparison by End-user​

                5.3 Higher education - Market size and forecast 2020-2025     

                                Exhibit 17: Higher education - Market size and forecast 2020-2025 ($ billion)​

                                Exhibit 18: Higher education - Year-over-year growth 2020-2025 (%)

                5.4 Pre K-12 - Market size and forecast 2020-2025        

                                Exhibit 19: ​Pre K-12 - Market size and forecast 2020-2025 ($ billion)​

                                Exhibit 20: ​Pre K-12 - Year-over-year growth 2020-2025 (%)

                5.5 Market opportunity by End-user  

                                Exhibit 21: ​Market opportunity by End-user

6. Customer landscape                         

Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

                                Exhibit 22: ​Customer landscape​

7. Geographic Landscape                     

                ​​The regions covered in the report are: 

  • APAC
  • Europe 
  • North America
  • South America 
  • MEA

                7.1 Geographic segmentation

                                Exhibit 23: ​Market share by geography 2020-2025 (%)

                7.2 Geographic comparison   

                                Exhibit 24: Geographic comparison

                7.3 APAC - Market size and forecast 2020-2025​             

                                Exhibit 25: ​APAC - Market size and forecast 2020-2025 ($ billion)​

                                Exhibit 26: ​APAC - Year-over-year growth 2020-2025 (%)

                7.4 Europe - Market size and forecast 2020-2025          

                                Exhibit 27: ​Europe - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 28: ​Europe - Year-over-year growth 2020-2025 (%)

                7.5 ​North America - Market size and forecast 2020-2025          

                                Exhibit 29: ​North America - Market size and forecast 2020-2025 ($ billion)​

                                Exhibit 30: North America - Year-over-year growth 2020-2025 (%)

                7.6 South America - Market size and forecast 2020-2025           

                                Exhibit 31: ​South America - Market size and forecast 2020-2025 ($ billion)​

                                Exhibit 32: South America - Year-over-year growth 2020-2025 (%)

                7.7 MEA - Market size and forecast 2020-2025              

                                Exhibit 33: MEA - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 34: MEA - Year-over-year growth 2020-2025 (%)

                7.8 Key leading countries        

                                Exhibit 35: Key leading countries

                7.9 Market opportunity by geography

                                Exhibit 36: Market opportunity by geography ($ billion)

8. Drivers, Challenges, and Trends                   

                8.1 ​Market drivers     

                                8.1.1 Growing demand for STEM-based apps

                                8.1.2 Growing government initiatives

                                8.1.3 Increase in penetration of phone Internet

                8.2 Market challenges              

                                8.2.1 Data security

                                8.2.2 High cost of interoperability and OS fragmentation

                                8.2.3 High competition from MOOCs

                                Exhibit 37: Impact of drivers and challenges

                8.3 Market trends      

                                8.3.1 Growing focus on wearable technology

                                8.3.2 Rising demand for game-based learning

                                8.3.3 Increase in integration of apps

                                8.3.4 Growing emphasis on technology-based course delivery

                                8.3.5 Blended learning through AR

9. Vendor Landscape                             

                9.1 Competitive scenario        

                9.2 Vendor landscape               

                                Exhibit 38: Vendor landscape

                9.3 Landscape disruption        

The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025. 

                                Exhibit 39: ​Landscape disruption​

                9.4 Industry risks        

                                Exhibit 40: Industry risks

10. Vendor Analysis               

                10.1 Vendors covered              

                                Exhibit 41: Vendors covered

                10.2 Market positioning of vendors    

                                Exhibit 42: ​Market positioning of vendors​

                10.3 Age of Learning Inc.         

                                Exhibit 43:  Age of Learning Inc. - Overview

                                Exhibit 44:  Age of Learning Inc. - Product and service

                                Exhibit 45:  Age of Learning Inc. - Key news

                                Exhibit 46:  Age of Learning Inc. - Key offerings

                10.4 Alphabet Inc.      

                                Exhibit 47:  Alphabet Inc. - Overview

                                Exhibit 48:  Alphabet Inc. - Business segments

                                Exhibit 49:  Alphabet Inc. - Key offerings

                                Exhibit 50:  Alphabet Inc. - Segment focus

                10.5 Duolingo Inc.      

                                Exhibit 51:  Duolingo Inc. - Overview

                                Exhibit 52:  Duolingo Inc. - Product and service

                                Exhibit 53:  Duolingo Inc. - Key offerings

                10.6 Edmodo

                                Exhibit 54:  Edmodo - Overview

                                Exhibit 55:  Edmodo - Product and service

                                Exhibit 56:  Edmodo - Key offerings

                10.7 edX Inc.

                                Exhibit 57:  edX Inc. - Overview

                                Exhibit 58:  edX Inc. - Product and service

                                Exhibit 59:  edX Inc. - Key news

                                Exhibit 60:  edX Inc. - Key offerings

                10.8 Lumos Labs Inc. 

                                Exhibit 61:  Lumos Labs Inc. - Overview

                                Exhibit 62:  Lumos Labs Inc. - Product and service

                                Exhibit 63:  Lumos Labs Inc. - Key offerings

                10.9 MyScript              

                                Exhibit 64:  MyScript - Overview

                                Exhibit 65:  MyScript - Product and service

                                Exhibit 66:  MyScript - Key offerings

                10.10 Quizlet Inc.       

                                Exhibit 67:  Quizlet Inc. - Overview

                                Exhibit 68:  Quizlet Inc. - Product and service

                                Exhibit 69:  Quizlet Inc. - Key news

                                Exhibit 70:  Quizlet Inc. - Key offerings

                10.11 Rosetta Stone Ltd.         

                                Exhibit 71:  Rosetta Stone Ltd. - Overview

                                Exhibit 72:  Rosetta Stone Ltd. - Business segments

                                Exhibit 73:  Rosetta Stone Ltd. - Key news

                                Exhibit 74:  Rosetta Stone Ltd. - Key offerings

                                Exhibit 75:  Rosetta Stone Ltd. - Segment focus

                10.12 WizIQ Inc.         

                                Exhibit 76:  WizIQ Inc. - Overview

                                Exhibit 77:  WizIQ Inc. - Product and service

                                Exhibit 78:  WizIQ Inc. - Key offerings

11. Appendix                            

                11.1 Scope of the report         

                                11.1.1 ​​​​Market definition

                                11.1.2 ​​​​Objectives

                                11.1.3 ​​​​Notes and caveats

                11.2 Currency conversion rates for US$            

                                Exhibit 79: ​Currency conversion rates for US$​

                11.3 Research Methodology 

                                Exhibit 80: ​Research Methodology

                                Exhibit 81: ​​Validation techniques employed for market sizing​

                                Exhibit 82: ​​Information sources

                11.4 List of abbreviations        

                                Exhibit 83: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The education apps market growth will increase by $46.88 billion during 2019-2024.
The education apps market is expected to grow at a CAGR of 25.91% during 2019-2024.
Technavio has segmented the education apps market by end user (Higher education and Pre K-12) and geographic (APAC, Europe, North America, South America, and MEA).
Age of Learning Inc., Alphabet Inc., Duolingo Inc., Edmodo Inc., edX Inc., Lumos Labs Inc., MyScript, Quizlet Inc., Rosetta Stone Ltd., WizIQ Inc. are a few of the key vendors in the education apps market.
APAC will register the highest growth rate of 42.16% among the other regions. Therefore, the education apps market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
  • US
  • UK
  • China
  • Germany
  • Australia
  • South Korea (Republic of Korea)
The key factors driving the education apps market growth are:
  • Growing demand for STEM-based apps
  • Growing focus on wearable technology
The education apps market vendors should focus on grabbing business opportunities from the higher education segment as it accounted for the largest market share in the base year.
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