Education Apps Market by End-user and Geography - Forecast and Analysis 2021-2025
- Published: Jul 2021
- Pages: 120
- SKU: IRTNTR41164
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The education apps market share is expected to increase by USD 70.55 billion from 2020 to 2025, and the market’s growth momentum will decelerate at a CAGR of 27.49%.
This education apps market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by end-user (higher education and pre K-12) and geography (APAC, Europe, North America, South America, and MEA). The education apps market report also offers information on several market vendors, including Age of Learning Inc., Alphabet Inc., Duolingo Inc., Edmodo, edX Inc., Lumos Labs Inc., MyScript, Quizlet Inc., Rosetta Stone Ltd., and WizIQ Inc. among others.
What will the Education Apps Market Size be During the Forecast Period?
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Education Apps Market: Key Drivers and Trends
Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The growing demand for stem-based apps is notably driving the education apps market growth, although factors such as data security may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the education apps industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Education Apps Market Driver
One of the key factors driving growth in the education apps market is the growing demand for STEM-based apps. The increasing job opportunities in STEM fields are encouraging students to opt for STEM subjects and encouraging learners to install STEM-based education apps that can prepare them for the job market. Globally, both developing and developed countries are emphasizing improving STEM education systems due to growing opportunities in these streams. The increasing number of projects on STEM subjects is creating demand for STEM-based apps and the emerging app developers are investing in creating numerous apps for the STEM segment.
Key Education Apps Market Trend
The growing focus on wearable technology is another major factor supporting the education apps market share growth. Wearable technologies improve communication between teachers and students by facilitating a platform for sharing ideas, implementing processes, and exchanging feedback. Wearable smart devices are a growing trend in the global education apps market. Smart devices allow a user to install apps and learn subjects. The option of storing data in the cloud has encouraged users to adopt wearable devices that facilitate learning through apps. The ability of wearable devices to integrate with smartphones and other electronic gadgets has increased their penetration in the global education apps market. The increasing innovations and growing investments by companies in wearable technology are expected to drive market growth.
Key Education Apps Market Challenge
Data security is a major challenge for the education apps market. The proliferation of education technology has increased security concerns and data breaches. The rise in startups and free offerings of apps by vendors to acquire a foothold in the market have enabled educators to experiment with "adaptive learning" products such as STEM apps and foreign language learning apps that record and analyze the performance of students and allow to personalize lessons. The increase in the adoption of educational tools such as apps has increased security threats with respect to the information of students and other administrative data. The increasing use of mobile apps for education in institutions and organizations is creating avenues for hacking confidential information and making it harder for the IT department to regulate the access to data on its backend systems.
This education apps market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Parent Market Dynamics
The global education apps market is a part of the global education services market. The global education services market was valued at $8,934.69 billion in 2020. The global education apps market was a fragmented industry that was in a phase of growth in 2020.
Who are the Major Education Apps Market Vendors?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
- Age of Learning Inc.
- Alphabet Inc.
- Duolingo Inc.
- edX Inc.
- Lumos Labs Inc.
- Quizlet Inc.
- Rosetta Stone Ltd.
- WizIQ Inc.
This statistical study of the education apps market encompasses successful business strategies deployed by the key vendors. The education apps market is fragmented and the vendors are deploying growth strategies such as [mention one vendor strategy] to compete in the market.
Product Insights and News
- Age of Learning Inc.- The company offers education apps for different academies such as ABCmouse early learning academy, adventure academy, math academy, and others
- Alphabet Inc.- The company offers google classroom use for different types of educational applications.
- Duolingo Inc. - The company offers Duolingo lessons for many teachers and even entire governments around the world
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The education apps market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Education Apps Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the education apps market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain includes the following core components:
- Inbound logistics
- Marketing and sales
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
Which are the Key Regions for Education Apps Market?
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41% of the market’s growth will originate from APAC during the forecast period. China is the key market for education apps in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The large consumer base, increasing awareness about education apps, growing Internet penetration, the adoption of smartphones, the increasing emphasis on technology by educational institutions, and the favorable government initiatives will facilitate the education apps market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
What are the Revenue-generating End-user Segments in the Education Apps Market?
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The education apps market share growth by the higher education segment will be significant during the forecast period. The higher education application segment observed considerable growth in the global education apps market in 2020. This is due to the temporary closure of colleges and universities in response to the restrictions imposed by the governments of different countries to contain the spread of COVID-19. The restrictions led to a switch from offline classes to the online mode, which subsequently led to a surge in demand for higher education applications across the world.
This report provides an accurate prediction of the contribution of all the segments to the growth of the education apps market size and actionable market insights on post COVID-19 impact on each segment.
Education Apps Market Scope
Growth momentum & CAGR
Decelerate at a CAGR of 27.49%
Market growth 2021-2025
$ 70.55 billion
YoY growth (%)
APAC, Europe, North America, South America, and MEA
Performing market contribution
APAC at 41%
Key consumer countries
US, UK, China, Germany, and Australia
Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled
Age of Learning Inc., Alphabet Inc., Duolingo Inc., Edmodo, edX Inc., Lumos Labs Inc., MyScript, Quizlet Inc., Rosetta Stone Ltd., and WizIQ Inc.
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
What are the Key Data Covered in this Education Apps Market Report?
- CAGR of the market during the forecast period 2021-2025
- Detailed information on factors that will drive education apps market growth during the next five years
- Precise estimation of the education apps market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the education apps industry across APAC, Europe, North America, South America, and MEA
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of education apps market vendors
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1. Executive Summary
2. Market Landscape
2.1 Market ecosystem
Exhibit 01: Parent market
2.2 Market Characteristics
Exhibit 02: Market Characteristics
2.3 Value chain analysis
Exhibit 03: Education Services
2.3.3 Connecting and innovating
2.3.4 Marketing and sales
2.3.5 Support activities
3. Market Sizing
3.1 Market definition
Exhibit 04: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 05: Market segments
3.3 Market size 2020
3.4 Market outlook: Forecast for 2020 - 2025
Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ billion)
Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)
4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 08: Five forces analysis 2020 & 2025
4.2 Bargaining power of buyers
4.3 Bargaining power of suppliers
4.4 Threat of new entrants
4.5 Threat of substitutes
4.6 Threat of rivalry
4.7 Market condition
Market condition - Five forces 2020
5. Market Segmentation by End-user
The segments covered in this chapter are:
- Higher education
- Pre K-12
The two segments have been ranked based on their market size in 2020. The inflatables segment constituted the largest segment in 2020, while the smallest segment was Pre K-12.
5.1 Market segments
Exhibit 15: End-user - Market share 2020-2025 (%)
5.2 Comparison by End-user
Exhibit 16: Comparison by End-user
5.3 Higher education - Market size and forecast 2020-2025
Exhibit 17: Higher education - Market size and forecast 2020-2025 ($ billion)
Exhibit 18: Higher education - Year-over-year growth 2020-2025 (%)
5.4 Pre K-12 - Market size and forecast 2020-2025
Exhibit 19: Pre K-12 - Market size and forecast 2020-2025 ($ billion)
Exhibit 20: Pre K-12 - Year-over-year growth 2020-2025 (%)
5.5 Market opportunity by End-user
Exhibit 21: Market opportunity by End-user
6. Customer landscape
Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
Exhibit 22: Customer landscape
7. Geographic Landscape
The regions covered in the report are:
- North America
- South America
7.1 Geographic segmentation
Exhibit 23: Market share by geography 2020-2025 (%)
7.2 Geographic comparison
Exhibit 24: Geographic comparison
7.3 APAC - Market size and forecast 2020-2025
Exhibit 25: APAC - Market size and forecast 2020-2025 ($ billion)
Exhibit 26: APAC - Year-over-year growth 2020-2025 (%)
7.4 Europe - Market size and forecast 2020-2025
Exhibit 27: Europe - Market size and forecast 2020-2025 ($ billion)
Exhibit 28: Europe - Year-over-year growth 2020-2025 (%)
7.5 North America - Market size and forecast 2020-2025
Exhibit 29: North America - Market size and forecast 2020-2025 ($ billion)
Exhibit 30: North America - Year-over-year growth 2020-2025 (%)
7.6 South America - Market size and forecast 2020-2025
Exhibit 31: South America - Market size and forecast 2020-2025 ($ billion)
Exhibit 32: South America - Year-over-year growth 2020-2025 (%)
7.7 MEA - Market size and forecast 2020-2025
Exhibit 33: MEA - Market size and forecast 2020-2025 ($ billion)
Exhibit 34: MEA - Year-over-year growth 2020-2025 (%)
7.8 Key leading countries
Exhibit 35: Key leading countries
7.9 Market opportunity by geography
Exhibit 36: Market opportunity by geography ($ billion)
8. Drivers, Challenges, and Trends
8.1 Market drivers
8.1.1 Growing demand for STEM-based apps
8.1.2 Growing government initiatives
8.1.3 Increase in penetration of phone Internet
8.2 Market challenges
8.2.1 Data security
8.2.2 High cost of interoperability and OS fragmentation
8.2.3 High competition from MOOCs
Exhibit 37: Impact of drivers and challenges
8.3 Market trends
8.3.1 Growing focus on wearable technology
8.3.2 Rising demand for game-based learning
8.3.3 Increase in integration of apps
8.3.4 Growing emphasis on technology-based course delivery
8.3.5 Blended learning through AR
9. Vendor Landscape
9.1 Competitive scenario
9.2 Vendor landscape
Exhibit 38: Vendor landscape
9.3 Landscape disruption
The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025.
Exhibit 39: Landscape disruption
9.4 Industry risks
Exhibit 40: Industry risks
10. Vendor Analysis
10.1 Vendors covered
Exhibit 41: Vendors covered
10.2 Market positioning of vendors
Exhibit 42: Market positioning of vendors
10.3 Age of Learning Inc.
Exhibit 43: Age of Learning Inc. - Overview
Exhibit 44: Age of Learning Inc. - Product and service
Exhibit 45: Age of Learning Inc. - Key news
Exhibit 46: Age of Learning Inc. - Key offerings
10.4 Alphabet Inc.
Exhibit 47: Alphabet Inc. - Overview
Exhibit 48: Alphabet Inc. - Business segments
Exhibit 49: Alphabet Inc. - Key offerings
Exhibit 50: Alphabet Inc. - Segment focus
10.5 Duolingo Inc.
Exhibit 51: Duolingo Inc. - Overview
Exhibit 52: Duolingo Inc. - Product and service
Exhibit 53: Duolingo Inc. - Key offerings
Exhibit 54: Edmodo - Overview
Exhibit 55: Edmodo - Product and service
Exhibit 56: Edmodo - Key offerings
10.7 edX Inc.
Exhibit 57: edX Inc. - Overview
Exhibit 58: edX Inc. - Product and service
Exhibit 59: edX Inc. - Key news
Exhibit 60: edX Inc. - Key offerings
10.8 Lumos Labs Inc.
Exhibit 61: Lumos Labs Inc. - Overview
Exhibit 62: Lumos Labs Inc. - Product and service
Exhibit 63: Lumos Labs Inc. - Key offerings
Exhibit 64: MyScript - Overview
Exhibit 65: MyScript - Product and service
Exhibit 66: MyScript - Key offerings
10.10 Quizlet Inc.
Exhibit 67: Quizlet Inc. - Overview
Exhibit 68: Quizlet Inc. - Product and service
Exhibit 69: Quizlet Inc. - Key news
Exhibit 70: Quizlet Inc. - Key offerings
10.11 Rosetta Stone Ltd.
Exhibit 71: Rosetta Stone Ltd. - Overview
Exhibit 72: Rosetta Stone Ltd. - Business segments
Exhibit 73: Rosetta Stone Ltd. - Key news
Exhibit 74: Rosetta Stone Ltd. - Key offerings
Exhibit 75: Rosetta Stone Ltd. - Segment focus
10.12 WizIQ Inc.
Exhibit 76: WizIQ Inc. - Overview
Exhibit 77: WizIQ Inc. - Product and service
Exhibit 78: WizIQ Inc. - Key offerings
11.1 Scope of the report
11.1.1 Market definition
11.1.3 Notes and caveats
11.2 Currency conversion rates for US$
Exhibit 79: Currency conversion rates for US$
11.3 Research Methodology
Exhibit 80: Research Methodology
Exhibit 81: Validation techniques employed for market sizing
Exhibit 82: Information sources
11.4 List of abbreviations
Exhibit 83: List of abbreviations
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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Frequently Asked Questions?
- South Korea (Republic of Korea)
- Growing demand for STEM-based apps
- Growing focus on wearable technology
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