Electronic Shelf Labels Market in the US 2017-2021

  • Published: Apr 2017
  • Pages: 70
  • SKU: IRTNTR12804

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This market research report identifies suppliers like Altierre, Displaydata.com, Pricer, SES-imagetag, and Teraoka Seiko to be the key vendors in the electronic shelf labels market in the US. It also presents a detailed segmentation of the global market by retail store format (supermarkets, convenience stores, drug stores and pharmacies) and by wireless solutions (radio frequency, infrared and others).

Overview of the electronic shelf labels market in the US

Technavio’s market research analyst predicts the electronic shelf labels market in the US to grow steadily at a CAGR of above 20% by 2021. One of the primary drivers for this market is the capability of electronic shelf label (ESL) to provide real-time and dynamic pricing. ESL allows for real-time and dynamic pricing, which enables brick-and-mortar retailers to remain competitive with online retailers (by allowing them to match their prices) that can respond to the changing market conditions faster. Retailers use revenue management and price optimization techniques to increase sales and profits. They also use dynamic pricing and change product prices based on different marketing strategies. Such strategies include happy hour pricing, end-of-the-day markdown for fresh products, bundles, loyalty discounts, and limited time discounts. These benefits of electronic shelf labels are expected to propel the growth of the electronic shelf labels market in the US during the forecast period. 

One of the latest trends gaining traction in this market is the exponentially growing demand for smart ESLs. Smart ESLs enable retailers to add more data to the labels, including promotional messages, promotional discounts, and stock information that boost sales and improve in-store experience. Additionally, these smart ESLs allow stores to automatically and instantly update and align them in-store prices with their online stores to provide a unified shopping experience. These advantages of the smart ESL are expected to augment growth in the electronic shelf labels market in the US in the coming years.

Competitive landscape and key vendors

The ESL market in the US is highly fragmented due to the presence of several small and large vendors present across the region. The intense competition among the vendors, coupled with rapid technological changes, poses a significant risk to vendor operations. The increase in competition among vendors has led to the industry witnessing consolidation, wherein smaller entities are being acquired by or are being merged with major players.

Leading vendors in the market are –

  • Altierre
  • Displaydata.com
  • Pricer
  • SES-imagotag
  • Teraoka Seiko

Other prominent vendors in the ESL market include Advantech, E Ink, Eltrade, LG Innotek, NZ Electronic Shelf Labeling, SAMSUNG ELECTRO-MECHANICS, S o l u M Toshiba Global Commerce Solutions, and Wuxi Wei Feng Technology.

Segmentation by retail store format and analysis of the ESL market

  • Supermarkets, hypermarket, and department stores
  • Convenience stores (including specialty retailers)
  • Drug stores and pharmacies

During 2016, the supermarkets, hypermarkets, and departmental stores segment dominated the ESL market and accounted for a major part of the overall market share. The need to enhance customer satisfaction, eliminate costs, and enable stores to compete in a price-sensitive environment, has led to an increase in the demand for ESLs by these stores.

Segmentation by wireless solutions and analysis of the ESL market

  • Radio frequency
  • Infrared

In this market study, analysts have estimated the radio frequency segment to dominate the ESL market during the forecast period. The low cost of installation and maintenance of the radio frequency technology is the key factor responsible for the dominance of this segment in the global market. 

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the ESL market in the US?
  • What are the key market trends impacting the growth of the ESL market in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in the ESL market in the US?
  • What are the market opportunities and threats faced by the vendors in the ESL market in the US?
  • Trending factors influencing the market shares of the US.
  • What are the key outcomes of the five forces analysis of the ESL market in the US? 

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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