Here are some facts about the English language teaching market in China
The ELT market in China is driven by the growth of online education in China
The growth of the ELT market in China is driven by the rising population of individuals who desire to learn the English language. Also, there has been a rise in the adoption of smartphones and other mobile devices in the country which will benefit the growth of the ELT market in China. Factors such as increasing levels of disposable income and the advantages of online education are fuelling the demand for English language teaching courses in China.
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Introduction of live streaming English language courses is gaining traction in the ELT market in China
The Chinese government has taken many initiatives to reduce educational inequality between the rural and urban regions of the country which is helping the ELT market in China grow rapidly. In addition, the rising popularity of lesson sharing platforms and classroom sessions will have a favorable impact on the growth of the market. The lesson sharing platform encourages urban schools to share resources with schools in rural regions, and this trend is expected to bring rural inclusiveness into the Chinese education system.
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Disney, EF Education First, and iTutor Group are among the leading ELT service providers in China
The ELT market in China is likely to grow highly fragmented at the end of the forecast period with the presence of many international and regional online education companies. Several companies are focused on offering training programs conducted by native English-speaking tutors through the medium of online education, which is likely to contribute to the growth of the ELT market in China. Many international and regional vendors are vying for their share of the market, and players must differentiate themselves to gain vital traction over their peers.
This report offers a complete analysis of several companies, including:
- Disney
- EF Education First
- iTutor Group
- New Oriental Education & Technology Group
- Pearson
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