EMV Cards Market by Technology and Geography - Forecast and Analysis 2021-2025

  • Published: Mar 2021
  • Pages: 120
  • SKU: IRTNTR40052

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The EMV cards market share is expected to increase by USD 978.55 million from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 7%.

This EMV cards market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers EMV cards market segmentation by:

  • Technology - Contactless and Contact-based
  • Geography - APAC, North America, Europe, South America, and MEA

Key EMV Cards Market Vendors and Product Insight

The EMV cards market report also offers information on several market vendors, including ABCorp., CPI Card Group Inc., Fiserv Inc., Giesecke + Devrient GmbH, Goldpac Group Ltd., IDEMIA France SAS, IdentiSys Inc., Perfect Plastic Printing, Thales Group, and Valid SA among others.

Fiserv Inc. - Fiserv Inc. is a public company headquartered in the US. It is a global company generating $16,226 million in revenues and has around 44,000 employees. Its revenue from the global gift card market contributes to its overall revenues along with its other offerings, but it is not a key revenue stream for the company. The company offers EMV cards under the brand, The Card Collection.

This statistical study of the EMV cards market encompasses successful business strategies deployed by the key vendors. The EMV cards market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

What will the EMV Cards Market Size be During the Forecast Period?

EMV Cards Market Size

Download the Free Report Sample to Unlock the EMV Cards Market Size for the Forecast Period and Other Important Statistics


EMV Cards Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The need to comply with regulations related to EMV is notably driving the EMV cards market growth, although factors such as popularity of mobile payments may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the EMV cards industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key EMV Cards Market Driver

One of the key factors driving growth in the EMV cards market is the need to comply with regulations related to EMV. Governments of many countries across the world are transitioning from a cash-based economy to a cashless one. Cashless payments, supported by digitization, have increased the use of EMV cards. These cards are gaining popularity because of their better transaction security. Moreover, these cards support different types of payment transactions including contact, contactless, mobile, and offline transactions. Such benefits along with the reduction in terminal payment frauds and speedy transaction processes have encouraged many merchants to opt for EMV payment terminals. This will influence the sales of market vendors, contributing to EMV cards market growth.

Key EMV Cards Market Trend

The advent of biometric EMV cards is a EMV cards market trend that is expected to have a positive impact in the coming years. EMV card manufacturers, card issuers, and payment network providers are continuously focusing on making transactions secure, fast, and reliable. This has resulted in the introduction of biometric EMV cards. Mastercard has already unveiled its next-generation biometric card which requires the user's fingerprint to authenticate the identity. The market has recorded other recent launches as well by National Westminster Bank, Gemalto, and Intesa Sanpaolo SpA. Though biometric EMV cards are not significantly used across the world, their trials are in progress in many developing countries.

This EMV cards market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Which are the Key Regions for EMV Cards Market?

EMV Cards Market Market segmentation by region

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57% of the market's growth will originate from APAC during the forecast period. China and India are the key markets for EMV cards in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

Factors such as financial inclusion of unbanked people, government initiatives for cashless payments, development of the payment infrastructure, and the booming e-commerce sector will facilitate the EMV cards market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Technology Segments in the EMV Cards Market?

EMV Cards Market Segmentation

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The EMV cards market share growth by the contactless segment will be significant during the forecast period. The contactless EMV cards segment is estimated to grow significantly during the forecast period, owing to the convenience and the limited time required for transactions. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the EMV cards market size and actionable market insights on post COVID-19 impact on each segment.

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EMV Cards Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 7%

Market growth 2021-2025

$ 978.55 million

Market structure


YoY growth (%)


Regional analysis

APAC, North America, Europe, South America, and MEA

Performing market contribution

APAC at 57%

Key consumer countries

US, China, India, Canada, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

ABCorp., CPI Card Group Inc., Fiserv Inc., Giesecke + Devrient GmbH, Goldpac Group Ltd., IDEMIA France SAS, IdentiSys Inc., Perfect Plastic Printing, Thales Group, and Valid SA

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this EMV Cards Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive EMV cards market growth during the next five years
  • Precise estimation of the EMV cards market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the EMV cards industry across APAC, North America, Europe, South America, and MEA
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of EMV cards market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Market characteristics
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Technology

    • Market segments
    • Comparison by Technology
    • Contactless - Market size and forecast 2020-2025
    • Contact-based - Market size and forecast 2020-2025
    • Market opportunity by Technology

    Customer landscape

      Geographic Landscape

      • Geographic segmentation
      • Geographic comparison
      • APAC - Market size and forecast 2020-2025
      • North America - Market size and forecast 2020-2025
      • Europe - Market size and forecast 2020-2025
      • South America - Market size and forecast 2020-2025
      • MEA - Market size and forecast 2020-2025
      • Key leading countries
      • Market opportunity by geography
      • Market drivers
      • Market challenges
      • Market trends

      Vendor Landscape

      • Vendor landscape
      • Landscape disruption

      Vendor Analysis

      • Vendors covered
      • Market positioning of vendors
      • ABCorp.
      • CPI Card Group Inc.
      • Fiserv Inc.
      • Giesecke + Devrient GmbH
      • Goldpac Group Ltd.
      • IDEMIA France SAS
      • IdentiSys Inc.
      • Perfect Plastic Printing
      • Thales Group
      • Valid SA


      • Scope of the report
      • Currency conversion rates for US$
      • Research methodology
      • List of abbreviations

      Research Framework

      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


      Primary sources

      • Manufacturers and suppliers
      • Channel partners
      • Industry experts
      • Strategic decision makers

      Secondary sources

      • Industry journals and periodicals
      • Government data
      • Financial reports of key industry players
      • Historical data
      • Press releases

      TechnavioDATA ANALYSIS

      Data Synthesis

      • Collation of data
      • Estimation of key figures
      • Analysis of derived insights

      Data Validation

      • Triangulation with data models
      • Reference against proprietary databases
      • Corroboration with industry experts

      TechnavioREPORT WRITING


      • Market drivers
      • Market challenges
      • Market trends
      • Five forces analysis


      • Market size and forecast
      • Market segmentation
      • Geographical insights
      • Competitive landscape
      Interested in this report?
      Get your sample now!
      EMV Cards market growth will increase by $978.55 million during 2020-2025.
      The emv cards market is expected to grow at a CAGR of 6.71% during 2020-2025.
      Technavio has segmented the emv cards market by technology (Contactless and Contact-based) and geographic (APAC, North America, Europe, South America, and MEA).
      ABCorp., CPI Card Group Inc., Fiserv Inc., Giesecke + Devrient GmbH, Goldpac Group Ltd., IDEMIA France SAS, IdentiSys Inc., Perfect Plastic Printing, Thales Group, Valid SA are a few of the key vendors in the emv cards market.
      APAC will register the highest growth rate of 56.91% among the other regions. Therefore, the emv cards market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
      The key factors driving the emv cards market growth are:
      • Need to comply with regulations related to EMV
      • Advent of biometric EMV cards
      The emv cards market vendors should focus on grabbing business opportunities from the segment as it accounted for the largest market share in the base year.
      • What are the key global market and the regional market share?
      • What are the revenue-generating key market segments?
      • What are the key factors driving and challenging this market’s growth?
      • Who are the key market vendors and their growth strategies?
      • What are the latest trends influencing the growth of this market?
      • What are the variables influencing the market growth in the primary regions?
      • What are the factors influencing the growth of the parent market?
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      • Parent market analysis
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      • Detailed vendors report with competitive landscape
      • Covid-19 impact and recovery analysis
      • Data on revenue-generating market segments
      • Details on the market shares of various regions
      • Five-force market analysis

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